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Content Logic lets you define reusable variables, formulas, and conditional blocks. They generate and format your product content automatically. Write a rule once, then apply it across your entire catalog instead of repeating the same patterns by hand.
Content Logic is in Beta. Select a project, then open it from Settings > Content Logic.

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Why use Content Logic?

WISEPIM content logic builder with reusable variables, formulas and channel rules

Consistency at scale

Define a content pattern once. Apply it to hundreds or thousands of products automatically.

Dynamic content

Use formulas and conditions so content adapts to each product’s attributes, brand, or category.

Channel optimization

Reshape content per channel: truncate for marketplaces, format for your webshop, strip HTML for feeds.

Less manual work

Stop copying and pasting. Let variables and conditions generate the content for you.
Content Logic needs your project to have product families, categories, and product attributes set up. Brand variables map to your product families. Category variables map to your categories.

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How variables work

Every variable uses the {{scope.key}} syntax. Type {{ in any formula-enabled field to open the autocomplete dropdown and browse what is available. 
{{product.name}}            → the product's name
{{global.company_name}}     → your company name
{{brand.tagline}}           → the brand's tagline
{{category.material}}       → the category's material
{{current.year}}            → the current year
{{channel.description_short}} → the transformed description
WISEPIM resolves variables automatically whenever it processes content: on export, in AI prompts, in bulk actions, and anywhere else it generates content.

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The seven scopes

Content Logic groups variables into seven tabs. Each tab shows a count badge when it holds variables, so you can see at a glance which scopes you use.
TabSyntaxWhat it is for
Defaults{{product.*}}, {{current.*}}Built-in variables that resolve from product data
Global{{global.*}}Shared values that stay the same on every product
Brands{{brand.*}}Values that differ per brand or product family
Categories{{category.*}}Values that differ per category
Products{{product.*}} (custom)Computed values from formulas on product fields
Channels{{channel.*}}Content reshaped for a specific sales channel
Conditional{{if key}}Content that changes based on product data

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Default variables

View examples and use cases → The Defaults tab is a read-only list of every built-in variable. They resolve automatically, so you never create them. Your custom product attributes appear here too, referenced as {{attribute.your_attribute_code}}.
Browse the Defaults tab before you build custom variables. You might already have what you need.
VariableExample value
{{current.year}}2026
{{current.month}}February
{{current.month_number}}02
{{current.week}}8
{{current.day}}17
{{current.day_name}}Tuesday
{{current.quarter}}Q1
{{current.season}}Winter
{{current.date}}2026-02-17
VariableDescription
{{product.sku}}Stock Keeping Unit
{{product.ean}}European Article Number (barcode)
{{product.upc}}Universal Product Code (12-digit)
{{product.mpn}}Manufacturer Part Number
{{product.brand}}Brand name
{{product.supplier}}Supplier name
{{product.family}}Product family
{{product.category}}Primary category
{{product.product_type}}Simple, Configurable, Virtual, Bundle, Grouped
VariableDescription
{{product.name}}Product name
{{product.description}}Full description
{{product.short_description}}Short description
{{product.meta_title}}SEO title
{{product.meta_description}}SEO description
{{product.meta_keywords}}SEO keywords
{{product.main_image}}Main image URL
VariableDescription
{{product.price}}Current selling price
{{product.special_price}}Promotional price
{{product.cost}}Purchase or cost price
{{product.savings}}Price minus special price
{{product.savings_percent}}Discount percentage
{{product.margin}}Price minus cost
{{product.margin_percent}}Margin as percentage of price
VariableDescription
{{product.weight}}Weight value
{{product.weight_unit}}g, kg, oz, or lb
{{product.length}}, {{product.width}}, {{product.height}}Dimension values
{{product.dimension_unit}}mm, cm, m, in, or ft
VariableDescription
{{product.stock_quantity}}Current stock level
{{product.stock_status}}in_stock, out_of_stock, or on_backorder
{{product.low_stock_threshold}}Low-stock alert threshold
VariableDescription
{{product.hs_code}}Harmonized System code
{{product.country_of_origin}}ISO country code
VariableDescription
{{product.status}}active, inactive, pending, or archived
{{product.completion_score}}Data completeness percentage
{{product.quality_score}}Overall quality score
VariableDescription
{{global.name}}Store or company name
{{global.url}}Website URL
{{global.currency}}Currency symbol
{{global.currency_code}}ISO currency code
{{global.locale}}Locale setting

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Global variables

View examples and use cases → Global variables are key-value pairs that stay the same on every product. Use them for company-wide values you reference often.
1

Open the Global tab

Go to Settings > Content Logic and click Global.
2

Add a variable

Click Add Variable. Enter a key (letters, numbers, and underscores only) and a value. The value field supports autocomplete. Type {{ to reference other variables.
3

Use it in content

Reference it as {{global.your_key}} anywhere variables are supported.

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Common global variables

KeyExample valueUse case
company_nameACME Industrial BVProduct descriptions, legal text
website_urlshop.example.comCTAs and links
support_emailsupport@example.comContact information
return_policy30-day return policy, no questions asked.Product pages, descriptions
shipping_promiseFree shipping on orders over €50.Promotional content
warranty_text2-year manufacturer warranty included.Product specs
lead_time_textShips within 3–5 business days.B2B ordering info
moq_default1Default minimum order quantity
compliance_generalAll products comply with EU regulations.Legal and compliance footers
A global variable can reference others in its value. For example, return_policy can include {{global.company_name}} to insert the company name automatically.

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Brand variables

View examples and use cases → Brand variables let you define a set of fields and fill in different values per brand. They map to your product families: each product family is a brand. This is ideal when brands need different messaging, compliance statements, or specifications.
1

Define the fields

On the Brands tab, create the fields you want per brand. Each field has a key, a label, and a type (text, long text, or URL).
2

Fill in values per brand

Select a brand from the dropdown and fill in the fields. A progress indicator shows how many are done, for example “3/5 filled”.
3

Reference in content

Use {{brand.your_key}} in product content. WISEPIM resolves it from each product’s brand.

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Field types

TypeInputUse case
TextSingle lineTaglines, short values
Long textMulti-line textareaOrigin stories, compliance text, descriptions
URLURL input with validationBrand websites, logo URLs

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Example fields

KeyLabelTypeBrand A valueBrand B value
taglineTaglineTextInnovation for LifeBuilt to Last
origin_storyOrigin StoryLong textFounded in 1985 in Munich…Family-owned since 1962…
compliance_textComplianceLong textISO 9001:2015 certified. REACH compliant.CE marked. RoHS compliant. UL listed.
websiteWebsiteURLhttps://brand-a.comhttps://brand-b.com
moqMin. Order QtyText50100
A product from Brand A gets “Innovation for Life” for {{brand.tagline}}. A product from Brand B gets “Built to Last”.

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Category variables

View examples and use cases → Category variables work like brand variables, but they are scoped to product categories. Define a set of fields, then fill in values per category.

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Example fields

KeyLabelCategory: FastenersCategory: Electrical
materialMaterialStainless Steel AISI 304Copper / PVC
care_instructionsCareStore in dry conditionsKeep away from moisture
short_introShort IntroHigh-grade fasteners for structural applications.Electrical components for industrial wiring.
size_guide_urlSize Guide/guides/fastener-sizes/guides/wire-gauges
Reference them as {{category.material}}, {{category.care_instructions}}, and so on. Each product gets the values for its primary category.

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Product variables (computed)

View examples and use cases → Product variables use formulas to compute new values from existing product data. They recalculate per product.
1

Open the Products tab

Go to Settings > Content Logic and click Products.
2

Add a variable

Click Add Variable. Enter a label, key, and formula. Use Insert Field and Insert Operator to build it, or type {{ for autocomplete.
3

Check the preview

The live preview resolves your formula with sample data, so you can verify the output before saving.

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Formula operators

OperatorDescriptionExample
+Add{{product.price}} + 10
-Subtract{{product.price}} - {{product.cost}}
*Multiply{{product.price}} * 1.21
/Divide{{product.price}} / {{product.stock_quantity}}
%Modulo{{product.stock_quantity}} % 12
( )Grouping({{product.price}} - {{product.cost}}) / {{product.price}} * 100
FunctionDescriptionExample
round()Round to nearest integerround({{product.price}} * 1.21)
floor()Round downfloor({{product.margin_percent}})
ceil()Round upceil({{product.weight}} / 0.5) * 0.5
min(,)Smaller of two valuesmin({{product.price}}, 99.99)
max(,)Larger of two valuesmax({{product.cost}} * 1.5, 9.99)
abs()Absolute valueabs({{product.price}} - {{product.special_price}})
FunctionDescriptionExample
concat(,)Join two valuesconcat({{product.brand}}, " - ", {{product.name}})
uppercase()Convert to UPPERCASEuppercase({{product.sku}})
lowercase()Convert to lowercaselowercase({{product.brand}})

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Use an operator as text

To show an operator character as literal text, put a backslash in front of it: 
S\/M\/L     → renders as "S/M/L" (no division)
10\% off    → renders as "10% off" (no modulo)

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Example formulas

Price including VAT:
  • Key: price_incl_vat
  • Formula: round({{product.price}} * 1.21 * 100) / 100
  • Result: 120.99 → €146.40
Margin percentage (formatted):
  • Key: margin_display
  • Formula: round(({{product.price}} - {{product.cost}}) / {{product.price}} * 100)
  • Result: 42%
Display name with SKU:
  • Key: display_name
  • Formula: {{product.name}} ({{product.sku}})
  • Result: Stainless Steel Hex Bolt M10x50 (SS-HB-M1050)
Price per kilogram:
  • Key: price_per_kg
  • Formula: round({{product.price}} / {{product.weight}} * 100) / 100
  • Result: €15.29/kg
Check that the fields you reference have values. An empty field resolves to an empty string, and math on empty values will not compute.

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Channel variables

View examples and use cases → Channel variables reshape existing product content for a specific sales channel. Each one takes a source field and applies one or more rules in order.
1

Open the Channels tab

Go to Settings > Content Logic and click Channels.
2

Add a variable

Click Add Variable. Enter a label and key, then pick the source field to transform.
3

Add transformation rules

Add one or more rules. They run in order: the output of one becomes the input for the next.

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Source fields

Description, Short Description, Product Name, Meta Title, Meta Description, Features.

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Transformation rules

RuleParametersWhat it does
TruncateMax length (default: 150)Cuts text to a maximum character count
Strip HTMLNoneRemoves all HTML tags, leaving plain text
TemplateTemplate stringWraps or reformats content with a template
Bullet PointsMax bullets (default: 5)Turns text into a bullet list
Order your rules carefully. Strip HTML first, then truncate. Otherwise you might cut in the middle of an HTML tag.

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Example channel variables

Amazon short description:
  • Source: Description
  • Rules: Strip HTML → Bullet Points (max: 5) → Truncate (500)
  • Result: Your full HTML description becomes a clean 5-bullet summary, capped at 500 characters.
Google Shopping title:
  • Source: Product Name
  • Rules: Template ({{value}} - {{product.brand}} - Buy at {{global.company_name}}) → Truncate (150)
  • Result: “Stainless Steel Hex Bolt M10x50 - Fischer - Buy at Industrial Supplies BV”
Marketplace plain-text description:
  • Source: Description
  • Rules: Strip HTML → Truncate (2000)
  • Result: Full description with formatting removed, capped at 2000 characters.

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Conditional blocks

View examples and use cases → Conditional blocks show different content based on product data. They work like if/else statements for your content.
1

Create a block

On the Conditional tab, click Add Block. Give it a name and key.
2

Define conditions

Pick a product field, choose an operator, and enter a value. Add more conditions and combine them with AND or OR.
3

Write content for each branch

Enter the content for when the conditions are met (then). Add optional else if branches for other cases, and an optional else for the fallback.

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Condition operators

Conditions can reference any product field, custom attribute, or date/time variable. The field selector groups them by category (Product Identity, Content, Pricing, Physical Properties, Inventory, Shipping, Status, Date & Time) and includes your custom attributes.
OperatorDescriptionNeeds value?
equalsExact matchYes
not_equalsDoes not equalYes
containsContains substringYes
not_containsDoes not containYes
starts_withString starts withYes
ends_withString ends withYes
greater_thanNumeric greater thanYes
less_thanNumeric less thanYes
greater_than_or_equalGreater than or equalYes
less_than_or_equalLess than or equalYes
in_listValue is one of (comma-separated)Yes
is_emptyField has no valueNo
is_not_emptyField has a valueNo
is_trueBoolean is trueNo
is_falseBoolean is falseNo

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Example conditional blocks

Free shipping banner:
  • Key: free_shipping
  • IF product.price greater than 50 → Free shipping included.
  • ELSE → Shipping calculated at checkout.
Stock urgency message:
  • Key: stock_message
  • IF product.stock_quantity less than 5 AND product.stock_status equals in_stock → Only {{product.stock_quantity}} left, order soon.
  • ELSE IF product.stock_status equals out_of_stock → Currently out of stock. {{global.restock_text}}
  • ELSE → In stock and ready to ship.
Seasonal promotion:
  • Key: seasonal_promo
  • IF current.season equals Winter → Winter Sale: save {{product.savings_percent}}% today.
  • ELSE IF current.season equals Summer → Summer clearance: {{product.savings_percent}}% off.
  • ELSE → (empty, no promo outside sale seasons)
B2B lead time by category:
  • Key: lead_time
  • IF product.category in_list Custom Orders, Made to Order → Lead time: 4–6 weeks. Contact us for expedited options.
  • ELSE IF product.stock_quantity greater than 0 → In stock. {{global.lead_time_text}}
  • ELSE → Available on backorder. {{global.backorder_lead_time}}
Hazardous material warning:
  • Key: hazmat_notice
  • IF product.is_dangerous_good is_true → ⚠ Hazardous material. Special shipping restrictions apply. {{brand.hazmat_handling}}
  • ELSE → (empty)

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Where you can use variables

Once defined, you can reference Content Logic variables in:

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Save your changes

Content Logic detects when you make a change. A save bar appears at the bottom of the page:
  • Click Save to keep your changes.
  • Click Undo to revert to the last saved state.
Settings are saved at the project level. Every team member with project access shares the same variable definitions.

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Best practices

Start with Globals

Begin with global variables for shared values like company name, shipping policy, and contact info. They are quick to set up and useful right away.

Use descriptive keys

Name variables clearly: warranty_text, not var1. You reference these keys everywhere, so keep them readable.

Test with real products

After you create a block or formula, check it against different products. Use the live preview to catch issues early.

Layer your scopes

Combine scopes in one formula: globals for shared text, brand variables for manufacturer details, category variables for product-type details.

Bulk editing

Apply variables across many products at once with bulk actions.

Enriching products

Inject variables into AI prompts for richer, on-brand content.

Export templates

Format channel-ready output using your Content Logic variables.

Automations

Reference variables in automated actions that generate content.