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Write content for a whole category once, and every product in it uses the right version. Category variables let you define a set of fields, then fill in different values per category. A fastener gets the fastener material; a cable gets the cable material. Same schema, different values per category. Set them up on the Categories tab in Settings > Content Logic.
Category variables resolve from each product’s primary category. Make sure your products have one set. Use Set Primary Category to assign them in bulk.

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Set up category variables

1

Define a schema

Create the fields you need, such as material or care_instructions. Give each one a key, a label, and a type: text, long text, or URL.
2

Fill in values per category

Select each category and enter its specific values. The progress indicator (“3/5 filled”) shows which categories still need values.
3

Reference in content

Use {{category.your_key}} in any formula-enabled field. Each product resolves to its primary category’s value.
For example, a short description that starts with a category intro:
“Stainless Steel Hex Bolt M10x50 by Fischer. High-grade fasteners for structural and industrial applications.”

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What you can do with them

Here are common ways to use category variables. Each one is a field you define once and fill per category.
Write a one-liner per category and inject it into short descriptions with Set Field Value.
Different categories use different materials. Store them per category instead of per product.
Every category has different care needs. Add them to descriptions with Append/Prepend.
Link to category-specific sizing resources. Use the URL field type.
Different product types may have different MOQs.
“Minimum order: 100 units. Ships within 3-5 business days.”
Pre-define a keyword set per category and inject it into meta keywords with Set Field Value.
Different categories fall under different standards and certifications.
Some product types have special shipping requirements.Append it directly, or use it in a conditional block:
Link to or embed installation instructions relevant to the product type.

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Tips

  • Combine category variables with brand variables for multi-layered content, such as {{category.short_intro}} {{brand.tagline}}.
  • Category values can include other variables, like {{global.lead_time_text}}.

Brand Variables

Store content that differs per brand instead of per category.

Set Primary Category

Assign a primary category to products in bulk.

Global Variables

Define values that stay the same across every product.

Conditional Blocks

Show different content based on product data.