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Generating SEO titles and meta descriptions with AI in WISEPIM The meta title and meta description are what Google shows in search results, the blue headline and the grey snippet beneath it. They are often the first impression a shopper has of your product, and they directly affect click-through rate. SEO enrichment uses AI to generate both, optimized for length and keywords, from each product’s content. What it enables: give every product a search snippet that fits Google’s display limits and earns the click, without writing thousands of meta tags by hand.
SEO enrichment costs 1 credit per product. It writes to the Meta Title and Meta Description fields (and meta keywords where used). These are separate from your on-page title and description, so enriching SEO meta does not change your storefront copy.
Generated meta titles land within 50–60 characters and meta descriptions within 140–160 characters - the same ranges the Data Quality SEO settings score as optimal by default. Those are the lengths Google shows in full, so your snippets are not cut off mid-sentence.

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When to use it

  • Meta fields are empty, so Google is guessing your snippet from page content.
  • Meta titles are duplicated across variants, which dilutes their SEO value.
  • Snippets are getting truncated in search results because they are too long.
  • As part of Auto-Fill, which fills missing SEO meta using your default SEO prompt.

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How to run it

1

Select products

Check products individually, or filter and select all matching results.
2

Open the Enrich modal

Click Enrich with AI in the toolbar.
3

Choose SEO Title and Meta Description

Pick SEO Title and Meta Description as the enrichment type.
4

Select a prompt

Choose an SEO prompt from your Prompt Library. Defaults from Settings → Enrich Prompts are pre-selected.No prompt of your own yet? Open the Curated Prompts tab. These are written by WISEPIM and ranked for your industry, so the best fit is near the top. Use Set as default on the one you pick and it is pre-selected for every SEO run from then on.
5

Start Enrichment

Click Start Enrichment and track it in the Process Tracker. If a run stops early, use Resume there to finish only the products that were not processed yet, at no extra credit cost.

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What a great SEO prompt produces

Search snippets live or die by length and relevance. Encode the rules in your prompt:
  • Meta title: 50–60 characters. Longer titles get cut off with an ellipsis in results. Front-load the primary keyword and brand.
  • Meta description: 140–160 characters. Write a compelling one-or-two-sentence pitch that includes the keyword naturally and gives a reason to click (benefit, range, or differentiator).
  • One primary keyword per product. Match the term shoppers actually search, then support it with the product’s distinguishing detail.
  • Each snippet unique. Duplicate meta tags compete with each other. Use Content Logic variables so every product’s snippet is built from its own data.
  • Lead with value, not boilerplate. “Free shipping” at the end is fine, but the first words should be about the product.
For products that already rank but get few clicks, Search Intent enrichment uses your real Google Search Console queries, the perfect input for meta copy that matches demonstrated demand.

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Act on what you find

New runs already stay within 50–60 characters for titles and 140–160 for descriptions. Re-run the affected products to replace older, longer meta copy. Outcome: full snippets display without being cut off.
Add the distinguishing attribute (size, color, model) to the title formula using a Content Logic variable. Outcome: unique, non-competing snippets for every variant.
Connect Google Search Console and check the SEO and Search & Discovery reports to see which queries already drive impressions, then target those keywords in your SEO prompt. Outcome: meta copy aligned to real search demand.

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Measure the impact

Meta changes show up as click-through-rate movement before they show up in revenue. After enriching, watch the SEO report for impressions and CTR on the enriched products, then Enrichment Impact for the downstream revenue lift.

SEO Analytics

Track impressions, clicks, and CTR for your products.

Search Intent

Rewrite content using real search queries.

Prompt Library

Build and organize your SEO prompts.

Enrichment Impact

Measure the revenue lift from better search snippets.