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The SEO & Search report brings your organic search data into WISEPIM and connects it to your catalog. Use it to win clicks you already rank for, eliminate the structural problems that quietly cap your rankings, and stay ahead of what competitors are covering. The report starts with Google Search Console performance and layers on coverage, gaps, cannibalization, competitors, and internal links.
This report is powered by Google Search Console. Connect GSC under Integrations to see your impressions, clicks, and rankings. The link analyses also use your sitemaps and product catalog.

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What good looks like

Use these benchmarks to orient yourself quickly. E-commerce CTR is typically lower than editorial sites because product SERPs are competitive and rich-snippet heavy.
MetricConcerningAverageGood
Organic CTR<1%1–3%>3%
Average position>2010–20<10
Coverage rate (pages indexed ÷ pages in sitemap)<70%70–90%>90%
Cannibalized keywordsMany overlapA few clustersIsolated, if any
A position between 4 and 10 with a CTR well below 3% is the classic quick-win pattern: you rank but something in your title or meta description is not earning the click.

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Performance

WISEPIM SEO performance with Search Console clicks, impressions and keyword growth The performance view shows impressions, clicks, CTR, and average position, with clicks and impressions charted over time. Choose a comparison mode (previous period or year-over-year) to surface:
  • Top queries and pages: your highest-impression and highest-click terms and URLs.
  • Countries and devices: where your search traffic comes from.
  • Quick wins: high-impression, low-CTR queries where a better title or meta description captures traffic you already rank for.
  • Topic clusters: related keywords grouped automatically so you can plan content by theme.
Reading the performance view: rising impressions with flat or falling clicks means Google is showing your pages more but shoppers are not choosing them, a title/meta problem. Falling impressions usually mean a ranking drop, often triggered by thin content or a recent site change. The year-over-year comparison is most useful for seasonal products where the previous-period view would just reflect normal seasonal variation.

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Sitemap coverage

WISEPIM SEO sitemap coverage cross-referenced with Search Console data Coverage cross-references your sitemaps against what Search Console has actually indexed, so you can spot pages that are declared but not indexed (or indexed but missing from your sitemap). Reading coverage: a coverage rate above 90% is healthy. Pages declared but not indexed usually signal thin content, noindex tags left in place, or crawl budget issues. Pages indexed but missing from your sitemap won’t get timely recrawls after updates.

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Sitemap gaps

WISEPIM SEO sitemap gaps surfacing products missing from the sitemap Gaps lists products that should be discoverable but are missing from your sitemap, so search engines can find every product you sell. A product absent from the sitemap is only crawled if another page links to it, not a reliable path to indexation.

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Cannibalization

WISEPIM SEO keyword cannibalization detection with canonical recommendations Cannibalization finds keywords where several of your own pages compete for the same query, splitting your ranking power, and recommends which page to consolidate around. Reading cannibalization: the symptom is two or more of your own pages trading positions for the same keyword without either consistently reaching the top 5. The fix is consolidation: pick the stronger page, redirect or canonical the weaker ones to it, and consolidate the best copy onto the winner.

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Competitors

WISEPIM SEO competitor sitemap tracking and gap analysis Track competitors by their sitemap to see the products and categories they cover that you do not. A large gap is a prioritized content backlog, start with gaps in your highest-revenue categories. Add a competitor by its sitemap URL: WISEPIM SEO add-competitor modal tracking a rival store by its sitemap URL WISEPIM SEO internal link audit with broken links and under-linked products The link audit surfaces broken internal links, redirect chains, and under-linked or orphaned products, the structural issues that quietly suppress rankings. Broken links bleed crawl budget and signal poor site health; redirect chains dilute link equity with every extra hop. WISEPIM SEO link equity with authority distribution, orphan pages and link suggestions Link equity maps how internal authority flows through your store, highlights orphan pages with no inbound links, and suggests links that would strengthen important products. Even a single link from a category or related product page can make an orphan crawlable.
Start with quick wins on the performance view for fast traffic gains, then work through cannibalization and link equity for durable, structural improvements.

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Act on what you find

Go to the Quick wins panel on the Performance view. For each flagged query, open the product or category page it ranks for and rewrite the title tag and meta description, make them specific, benefit-led, and include the keyword naturally. Use Enrich products to generate and apply improved SEO titles and meta descriptions at scale. Outcome: capturing even half of these impressions as clicks is typically the fastest organic traffic gain available without any new content.
Investigate the affected pages for thin content, noindex tags, or canonical mismatches. For product pages, enrich descriptions and add meaningful attributes before requesting re-indexing. Use Quality Guard to enforce a minimum content threshold so future pages don’t publish thin. Outcome: getting those pages indexed means Google can rank and surface them for relevant queries.
Review the gaps list and add missing products to your sitemap. Ensure at least one category or related-product link points to each of them so Google can discover and recrawl them reliably after updates. Outcome: every product in the sitemap can be recrawled promptly when its content improves.
Follow the consolidation recommendation: pick the page with the stronger ranking history and richer content, then redirect or canonical the weaker pages to point at it. Merge the best copy from the retiring pages onto the winner. Outcome: consolidation focuses all link equity on one page, which typically lifts it from a fluctuating mid-ranking position into a stable top 5.
Use the gaps list to build a prioritized content backlog. Focus on gaps in your best-selling categories first, these carry the highest intent. Add the missing products or expand existing category descriptions to cover the ground. Outcome: closing these gaps expands the pool of queries you can rank for in your most valuable areas.

Strategy

Turn keyword opportunities into a prioritized plan.

Search & Discovery

Optimize your on-site search experience.

Enrich: SEO meta

Generate titles and meta descriptions that win clicks.

Quality Guard

Enforce SEO rules across the catalog.