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Image Alt Text enrichment in WISEPIM, AI vision writes alt text for product images Image Alt Text uses AI vision to look at each product image and write a concise, accurate description, up to 125 characters, for every image that has no alt text yet. It uses both what it sees in the image and what it knows about the product (name, primary category, attribute values) to write copy that is accurate rather than generic. What it enables: pass accessibility audits (ADA/WCAG), give visually impaired shoppers accurate image descriptions via screen readers, and improve image search indexing so your products appear in Google Image results for relevant queries.
Image Alt Text only fills images that have no alt text at all. It never overwrites alt text you have already written or that came in via an import. Run it freely without worrying about losing existing work.

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Why alt text matters

Alt text does two jobs: 1. Accessibility. Screen readers read alt text aloud for visually impaired shoppers. Without it, they hear “image”, no product information. With good alt text, they hear a meaningful description. Empty alt text on product images is one of the most common accessibility failures on e-commerce sites. 2. Image SEO. Search engines cannot see images, only their alt text. Descriptive alt text tells Google what each image shows, which helps your products appear in image search results for relevant queries. A product image with no alt text is invisible to image search. The 125-character limit is the widely accepted sweet spot: long enough to be descriptive, short enough not to feel like keyword stuffing and to avoid truncation by screen readers.

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What the AI uses

For each image, the AI combines:
  • Visual analysis: what the image actually shows (product type, color, shape, composition, quantity)
  • Product name: the title for context and brand/model accuracy
  • Primary category: vertical context (electronics, fashion, home, etc.)
  • Attribute values: color, material, size, and other structured data to validate visual findings
The AI prioritizes what it can verify visually. If the image clearly shows a blue product but the attributes say red, the alt text will describe what it sees and note the discrepancy, it does not invent facts.

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How to run Image Alt Text

1

Select products

Choose the products whose images you want to fill. The run only processes images with no alt text, so it is safe to select everything.
2

Open the Enrich modal

Click Enrich with AI in the toolbar.
3

Choose Image Alt Text

Select Image Alt Text from the enrichment type grid. No prompt or configuration is needed.
4

Start Enrichment

Click Start Enrichment. The run processes in the background. Each product image is analyzed individually. Track progress in the Process Tracker.

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What good alt text looks like

Good alt text is:
  • Specific. “Black leather men’s wallet with RFID blocking, card slots visible” not “wallet image”.
  • Under 125 characters. Enough to describe; short enough to stay within screen reader comfort zones.
  • Not keyword-stuffed. Written as a description, not as a list of search terms.
  • Free of “image of” or “photo of.” Screen readers already announce “image” before reading the alt text.
Review 5–10 outputs after the first run to confirm the AI is describing your product type accurately. Products with unusual photography (flat lay, lifestyle, close-up detail shots) may produce descriptions that focus on the composition rather than the product itself, that is expected behavior for those image types.

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Act on what you find

Supplier imports almost never include alt text. After any import, select the newly added products and run Image Alt Text immediately. Outcome: zero images with empty alt text from the start, no manual writing required.
Empty alt text on product images is one of the most common accessibility failures. Running Image Alt Text across your catalog is one of the fastest ways to close that gap. After the run, use your audit tool of choice to verify coverage. Outcome: catalog that passes basic accessibility requirements for image content.
This usually happens when the image is a lifestyle or composition shot rather than a product-on-white image. The AI describes what it sees, a lifestyle image of a sofa in a living room will produce a room description, not a sofa spec. For lifestyle images, consider writing alt text manually or adding a note to your photo brief to include one clean product shot per SKU. Outcome: consistent alt text quality across product and lifestyle images.
Gallery images added after the initial run start empty again. Run Image Alt Text again on the affected products to fill the new images. Outcome: alt text coverage is maintained as your image library grows.
Open the product in the product editor, go to the image gallery, and edit the alt text field directly. Changes made there are preserved, Image Alt Text only ever fills empty entries. Outcome: AI-generated alt text as a starting point, refined to your exact standards.

Enriching Products

Overview of all 14 enrichment types.

Media Library

Manage and organize your product images.

Data Quality

Track overall catalog health, including image coverage.

AI Quality Review

Catch image vs. data mismatches using AI vision across your catalog.