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A trigger decides when your automation runs. Every automation starts with exactly one trigger.
You set up triggers in the visual builder. Click the trigger node on your canvas to open its settings panel. Each trigger type has its own settings.

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Pick a trigger for your goal

WISEPIM automation, schedule trigger node config (frequency + time) in the builder Start by choosing what should kick off your workflow. Use this table to find the right one fast.
You want toUse this trigger
Run on a fixed schedule (nightly, weekly, monthly)Schedule
Run on demand with one clickManual
Start from an external system or appWebhook
Clean up or enrich right after an importAfter Import
Act when an export finishesAfter Export
React the moment product data changesProduct Updated
Respond to a quality score going up or downQuality Changed

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Set up your trigger

Each trigger has a few settings. Expand the one you need.
Run your automation on a repeating schedule. Ideal for nightly syncs, weekly backups, and monthly reports.
SettingDescription
FrequencyDaily, weekly, monthly, or a custom interval
TimeThe time of day to run (for example, 3:00 AM for nightly syncs)
Day of weekFor weekly schedules, which day to run on
Cron expressionFor advanced scheduling, enter a custom cron expression
Run the automation on demand with a single click. No settings needed.You can start a manual automation from:
  • The automations list: click Run Now
  • The visual builder toolbar while editing
  • The automation detail page
Start your automation when an external system sends an HTTP request. Use this to connect WISEPIM with tools like Zapier, Make, or your own backend.
SettingDescription
Webhook URLGenerated after you save. Copy this URL into your external system
HTTP methodThe expected method (POST, GET, PUT)
AuthenticationOptional secret token or API key to verify incoming requests
Run the workflow when a product import finishes. Great for post-import cleanup, AI enrichment, and team notifications.
SettingDescription
Import type filterLimit to a specific import source (CSV, Shopify, WooCommerce, Magento, Lightspeed, and more)
With no filter set, the automation runs after every import.
Run the workflow when an export finishes. Use this to send confirmations, log exports, or start follow-up processes.
SettingDescription
Export type filterLimit to a specific export destination or format
Fire the moment product data changes in WISEPIM. Use this to react in real time, for example to re-export updated products or notify your team.
SettingDescription
Change typeAny change, or only changes to specific fields
Watched fieldsWhen using specific fields, choose which ones to watch (for example title, price, description, status)
Fire when a product’s quality score changes, as scored by Quality Guard. Use this to respond to quality gains or drops automatically.
SettingDescription
DirectionIncreased, decreased, or any change
ThresholdOptional minimum score change to fire (for example, only when the score moves by more than 10 points)

Visual Builder

Build and configure your automation in the visual editor.

Action Nodes

See every action your automation can run after the trigger.