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Action nodes do the real work in your automation. They import data, export it to channels, enrich it with AI, and more. Chain several actions together to build a multi-step workflow.
Add and configure action nodes in the visual builder. Click a node to open its settings. A green checkmark means the node is ready. An amber icon means it still needs setup.

Choose an action

WISEPIM automation, bulk-edit node config (operation + target fields) in the builder Each action node does one job. Pick the one that matches your goal.
ActionUse it to
Import productsPull product data into WISEPIM from another platform or a file
Export productsPush product data out to a channel or file
AI enrichmentGenerate or improve product content with AI
Bulk editChange many products at once
API requestSend data to or from another system over HTTP
Send notificationAlert your team when something happens

Import products

Pull product data into WISEPIM from an external source.
SettingWhat it does
SourceThe platform or file format to import from
Create missingCreate new products for items not yet in your catalog
Supported sources: Shopify, WooCommerce, Magento, Lightspeed, Kaufland, CSV file, and WebShopImporter.

Export products

Push product data to a destination channel or file.
SettingWhat it does
DestinationThe platform or file format to export to
FormatFor file exports: Excel or CSV
Supported destinations: Shopify, WooCommerce, Magento, Lightspeed, Kaufland, and Excel or CSV file.

AI enrichment

Generate or improve product content with AI. This action runs a prompt from your Prompt Library.
SettingWhat it does
Enrichment typeThe AI task to run (see the table below)
PromptWhich prompt from your Prompt Library to use
Target languagesFor translations, the languages to translate into
Pick an enrichment type to tell the AI what to produce:
TypeWhat it does
DescriptionsWrite or rewrite product descriptions
TitlesCreate clear, compelling product titles
SEO metaGenerate meta titles and descriptions for search engines
TranslationsTranslate product content into other languages
CategorizationAssign products to categories automatically
Attribute extractionPull structured attributes (size, color, material) from descriptions
Web researchEnrich products with data gathered from the web

Bulk edit

Change many products at once. Bulk edit supports more than 25 operations, grouped by what they affect.
OperationWhat it does
Find and replaceSearch for text in a field and replace it
Standardize caseConvert text to title case, uppercase, or lowercase
Trim whitespaceRemove extra spaces from text fields
Append textAdd text to the end of a field
Prepend textAdd text to the start of a field
Clear fieldRemove all content from a field
OperationWhat it does
Assign to categoriesAdd products to one or more categories
Remove from categoriesTake products out of specific categories
Replace categoriesSwap all category assignments for new ones
OperationWhat it does
Change priceRaise or lower prices by a fixed amount or percentage
Special priceSet sale prices, with optional date ranges
Cost marginsCalculate selling prices from cost prices using a markup
Numeric operationsRun math operations on numeric fields
OperationWhat it does
Change statusSet product status (Draft, Ready, Archived)
Update stockSet, add to, or subtract from stock quantities
Stock statusMark products as in stock or out of stock
OperationWhat it does
Update weightSet product shipping weights
Set dimensionsUpdate length, width, and height
OperationWhat it does
Set attributeSet a specific attribute value across products

API request

Send HTTP requests to external systems like your ERP, warehouse management, or CRM.
SettingWhat it does
URLThe endpoint to call
MethodGET, POST, PUT, PATCH, or DELETE
HeadersCustom HTTP headers (for example, authentication tokens)
BodyRequest payload in JSON format
Include product dataSend product information in the request body

Send notification

Alert your team about workflow events or results.
SettingWhat it does
TypeEmail, Slack, webhook, or SMS
RecipientsWho receives the notification
Message templateThe message text. Supports variables like {product_count}, {automation_name}, and {timestamp}

Data nodes

Control which products flow through your workflow.

Logic nodes

Add conditional branching and flow control to your automations.

Visual builder

Drag, connect, and configure nodes on the canvas.

Triggers

Decide what starts your automation and when it runs.