Analytics data comes from your connected e-commerce platforms. Make sure you have at least one integration set up to see real data. Want to explore first? Try the interactive analytics sandbox with demo data. No setup required.
Key metrics
Four hero metric cards sit at the top of the Hub:- Total Revenue: overall revenue with a trend sparkline and period-over-period change.
- Orders: total order count with visual trend data.
- Conversion Rate: the share of sessions that result in a purchase.
- Avg Order Value (AOV): revenue divided by order count.
What healthy numbers look like
These are directional benchmarks for general e-commerce. Your own baseline is what matters most, use these to sense-check, not to grade yourself.| Metric | Typical range | Concern signal |
|---|---|---|
| Conversion rate | 1–4% for most online stores | Below 0.5%, or a drop of more than 0.5 pp period-over-period |
| AOV trend | Stable or rising | Falling while order count holds flat (margin erosion) |
| Revenue trend | Matches or beats order count growth | Revenue flat while orders rise (AOV is shrinking) |
Reading the comparison arrows
- A green arrow means the metric improved versus the previous period.
- A red arrow means it declined.
- Two metrics moving in opposite directions is often the most useful signal. Orders rising while revenue falls signals a drop in AOV. Conversion rising while revenue falls signals fewer sessions overall, a traffic problem, not a content problem.
Key insights
Below the hero cards, up to three insight chips surface the most important signals from across your store without requiring you to dig into individual reports:- Biggest KPI mover: the metric that shifted the most versus the previous period, with a one-click link to the relevant report.
- Data-quality grade: your current overall score at a glance, so you know whether enrichment work is keeping pace.
- Top revenue product: the single product earning the most in the period.
Performance charts
The charts section shows revenue and orders as separate views: a revenue trend line and an orders trend line, so you can read each independently and spot divergences. Hover any data point for the exact daily value. Interpreting the patterns:| What you see | What it signals |
|---|---|
| Revenue and orders rising together | Healthy growth, volume and value both up |
| Orders up, revenue flat | AOV shrinking, check average price, discounts, or product mix |
| Revenue up, orders flat | AOV growing, upsell or mix shift working, monitor it |
| Both declining together | Demand drop, check traffic sources and channel sync health |
| Weekend spikes that don’t recover | Promotional dependency, base demand may be weaker than it appears |
At a glance
The snapshot panels give you a quick read on store health without opening a separate report:- Data-quality score: your overall grade plus the four domain breakdowns, Completeness, Channel Readiness, SEO, and Conversion Potential. Hover any domain bar to see which product families are dragging it down.
- Top 5 products by revenue: the five highest-earning products in the selected period with revenue and trend arrow, directly linked to the Product Performance report.
- Connected channels: each active channel with its last-sync time, so you can spot a stalled integration at a glance.
Data freshness
The Data freshness panel tells you exactly how current your analytics are. It shows:- Last-sync time per connected platform, so you can see whether data is minutes or hours old.
- Order count included in the current data set for the selected period.
- Per-platform sync status: green means the last sync completed cleanly; amber or red flags an error you should investigate in Integrations.
Fetching fresh data triggers a sync for all connected platforms. It typically takes 30–90 seconds depending on order volume.
Recent activity and improvement impact
Scroll down the Hub to see two more panels side by side: a Recent activity feed listing the latest product changes, enrichments, and automation runs; and an Improvement impact ranking showing which enrichment or fix actions produced the biggest measurable revenue lift.
Smart Insights
The Smart Insights section (also reachable from the sidebar under Insights) generates plain-language signals ranked by impact across revenue, margin, returns, and data quality. Insights are organized into two groups:- Protect revenue: issues that put current revenue at risk (stockouts, high return rates, quality drops).
- Capture upside: opportunities to grow (enrichment-driven lifts, cross-sell potential, SEO gaps).
Enrichment Impact
The Enrichment Impact report (under Revenue Intelligence in the sidebar) maps revenue lift to specific AI enrichment actions, per SKU. It answers the question: “Is our enrichment work actually moving revenue?” You can see total revenue gained, revenue per enrichment credit spent, and which enrichment actions (image recognition, description generation, etc.) earned the most. Products where revenue declined after enrichment are flagged for QA.Returns & Refunds
The Returns & Refunds report shows your return rate, refunded revenue, and a correlation chart between data quality grade and return rate. Products with accurate descriptions, proper images, and complete specs set correct buyer expectations. They tend to come back less often.Act on what you find
Revenue is down versus the previous period
Revenue is down versus the previous period
Check whether orders also fell (traffic or demand problem) or held flat (AOV problem). If AOV dropped, open Revenue & Sales to see which categories or products shifted. If orders fell, check the Data freshness panel for a stalled integration before drawing conclusions.
Conversion rate dropped
Conversion rate dropped
A conversion drop without a traffic drop points to the product listing itself, content, images, price, or channel readiness. Open Data Quality and filter to the affected products. Adding missing images and generating meta descriptions are typically the fastest wins. Outcome: recovering even 0.5 pp of conversion on meaningful traffic volume translates directly to revenue without any ad spend.
Data quality score is amber or red
Data quality score is amber or red
Use the quality score panel on the Hub to identify which domain is dragging the score down, then go straight to Data Quality, Fix Issues for a ranked list of the highest-impact fixes. Outcome: higher quality scores correlate with lower return rates and better channel listing acceptance.
A connected channel shows amber or red sync status
A connected channel shows amber or red sync status
Open Integrations and inspect the failing platform. A stale sync means your analytics data is incomplete, metrics for that channel will be understated until the sync recovers.
The top insight chip shows a data quality grade drop
The top insight chip shows a data quality grade drop
Click the chip to open Smart Insights pre-loaded with the relevant context. From there, each insight links directly to the products or categories involved. Outcome: catching a quality drop in the same week it happens prevents it from compounding across a full sales period.
Enrichment actions stopped producing a measurable lift
Enrichment actions stopped producing a measurable lift
Check the Enrichment Impact report. If the revenue-per-credit figure is falling, the most-impactful enrichment types have probably already been completed for your high-traffic SKUs. Focus enrichment effort on the next tier of products, or try a different enrichment type (for example, moving from descriptions to image recognition).
Explore all reports
Revenue & Sales
Revenue trends, order volumes, and sales performance across your catalog.
Product Performance
Which products drive the most revenue, which underperform, and where trends are emerging.
Conversions
Funnel analysis, drop-off points, and conversion rate optimization.
Customer Insights
Customer segments, lifetime value, and purchasing patterns.
Channel Comparison
Performance across your connected sales channels, side by side.
Data Quality
Quality scores, field health, quick wins, and issue resolution tools.
Navigating Analytics
The sidebar groups reports into logical sections. You can reorder items by dragging them.Performance
Revenue, conversions, product performance, category insights, traffic, and search analytics.
Time range controls
Most analytics pages share the same date-range selector. Available presets:| Range | Description |
|---|---|
| 7 days | Short-term trends and recent activity |
| 30 days | Monthly performance overview (default) |
| 90 days | Quarterly analysis |
| 12 months | Year-over-year comparison |
Getting started
If you see an empty state, your connected platforms have not synced order data yet.Connect a platform
Go to Integrations and connect at least one e-commerce platform.
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