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Fill empty fields step of the Enrich with AI modal, with Fill empty fields chosen under Existing content and the enrichment actions below Fill empty fields step of the Enrich with AI modal, with Fill empty fields chosen under Existing content and the enrichment actions below Auto-Fill checks every product you select, finds the fields that are empty, and fills only those, in one background workflow. In the app it is the Fill empty fields card. A product that already has a description but no title only gets a title. What it enables: onboard a batch of new products and have all content written in one run. Run it after any import to turn skeleton records into complete listings without touching what is already there. Where to find it: select products, click Enrich with AI, and choose Fill empty fields in the Data Foundation shelf. Inside the workflow, Existing content is set to Fill empty fields.
Auto-Fill costs 1 credit per product for each action that writes something, 5 per product for web research, and the translation rate per language. Fields that are already filled are skipped and cost nothing. The footer shows Up to N credits before you start.

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Auto-Fill or Bulk Enrich?

Both are the same ordered workflow. They treat existing content in opposite ways. Switch between them with Existing content at the top of the screen. See Bulk Enrich for the replace mode.

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How to run Auto-Fill

1

Select products

Select individual rows, or filter and select all matching results.
2

Choose Fill empty fields

Click Enrich with AI in the toolbar and pick Fill empty fields.
3

Tick the actions

Under Enrichment actions, tick what to fill. Titles, Descriptions, Short Descriptions and SEO Title and Meta Description start ticked. Content cards show N missing: how many selected products have that field empty.
4

Check the prompts

Each ticked content card shows a Prompt picker, set to Project default (name). Change it for this run if you want.
5

Start workflow

Check the cost in the footer and click Start workflow. Track it in the Process Tracker.
For all matching products in a large catalog, the gap counts are worked out in the background: “Counting gaps across the whole catalogue in the background. The numbers appear in a few minutes.” You can still pick what to fill in the meantime.

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What Auto-Fill can fill

The actions are the same as in Bulk Enrich, and they run in the same fixed order: research, categorization, attributes, titles, description, short description, SEO, image alt text, FAQs, translation, quality review. Search Intent and Internal Linking rewrite descriptions, so their cards say “Rewrites descriptions. Available in Replace selected content.” After each stage, Auto-Fill checks the gaps again. If web research already filled the description, the description stage skips that product. The five content fields take their prompt from your Enrich Prompts: Other actions fill gaps in their own way:
  • FAQs only writes for products that have no FAQs of their own yet.
  • Image Alt Text only describes images without alt text.
  • Translation adds missing translations and keeps existing ones.
  • AI Categorization only places products without a category.

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What Auto-Fill keeps

  • Filled fields stay as they are, including the enriched name, description and short description, whoever wrote them.
  • Empty fields are filled, also when a person saved the field empty. A lock protects content, not a blank.
  • Kept values count as skipped, not failed. Their credit is refunded, and the workflow carries on to the next stage.

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Overwrite low-quality fields

By default Auto-Fill only fills empty fields. Turn on Overwrite low-quality fields to also regenerate content fields whose quality score is below a threshold.
  • Off (default): “Only fill empty fields”.
  • On: “Regenerate when quality score is below N%”. Drag the slider in 5% steps.
This option replaces only the selected content fields below the threshold. Research, assigned categories, existing translations and image descriptions are kept.
Run your first pass with the option off to fill obvious gaps. Once you trust the output, turn it on at a low threshold (30 to 40%) to upgrade weaker content gradually.

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When a field has no prompt

A content field with no project default and no saved prompt cannot run. The card says “No saved prompt for this field yet. Create one in Prompt Lab.” If you tick fields without a usable prompt, a warning lists them: “Skipping N gap types, no default prompt”. Set a default in Enrich Prompts or pick a prompt on the card to include them.

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Following the run

Auto-Fill appears in the Process Tracker as one parent task with a child task per stage. If a stage fails, the parent names the stage, its counts and the cause, earlier results are kept, and later stages wait.
  • Stop halts the parent and every child still running, so credits stop being spent immediately.
  • Resume picks up where the run stopped and processes only the remainder, at no extra cost.
Runs started before 28 July 2026 cannot be resumed. Start a fresh run from the products page instead.

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Act on what you find

Go to Enrich Prompts to set a default, or create a prompt in the Prompt Lab. Outcome: every content field you tick gets filled.
Select the new products, add Web research to the run, and start Auto-Fill. Research fills the facts first, then the copy is written from them. Outcome: new products are ready to review and publish without manual writing.
Turn on Overwrite low-quality fields and set a low threshold. Review a sample before you run it on the whole catalog. Outcome: weak content is replaced, good content stays.
Skipped means the field was already filled, so nothing was charged. Check the N missing count on each card before the next run to see where the real gaps are. Outcome: credits go only to products with gaps.
Products with thin source data give weaker copy. Add Web research to the run so the AI has facts to work from. Outcome: consistent quality across the catalog.

Enrich Prompts

Set the default prompts Auto-Fill uses for each content field.

Bulk Enrich

The same workflow, but it replaces the content you pick.

Enriching Products with AI

Every enrichment action and how to run it.

Process Tracker

Monitor Auto-Fill progress and review results when the run completes.