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Products page showing the toolbar, product table, and pagination controls The Products page is your command center for everything product-related. From here you can search, filter, edit, enrich, import, and export — all without leaving the page.
Your view preferences (columns, filters, sorting, page size) are automatically saved, so your workspace stays exactly how you left it.

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Page layout

The Products page is split into three zones:
ZoneLocationPurpose
Display controlsTop leftControl what you see — search, filters, columns, layouts, language
ActionsTop rightTake action on products — create, import, export, bulk edit, enrich
Selection & paginationBottomSelect products, navigate pages, adjust rows per page and row height

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Display controls

Products toolbar showing search, filters, columns, layouts, and language selector controls The left side of the toolbar controls how your product data is displayed.

Search & Filter

Find products instantly with search, or build advanced filters with 40+ fields and save them as presets.

Customize Your View

Choose which columns to show, reorder them, and save layout templates for different workflows.
If your project has multiple locales configured, a language selector also appears in the toolbar to switch which language’s content is displayed.

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Actions

Products toolbar showing Import, Export, Bulk Editing, and Enrich with AI action buttons The right side of the toolbar is where you take action on your products.

Create Products

Add new products manually with smart defaults and template-driven fields.

Import Products

Bring products in from Excel, CSV, Shopify, WooCommerce, Magento, and more.

Export Products

Push your product data to connected platforms or download as a file.

Bulk Edit

Make changes to hundreds of products at once — prices, categories, text, and more.

Enrich with AI

Improve product descriptions, titles, and SEO fields using AI prompts.

Translate

Translate product content into multiple languages with AI-powered translation.

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Working with products

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Selecting products

Click the checkbox next to any product to select it. You can also:
  • Select all on the current page using the header checkbox
  • Select all products across all pages using the banner that appears after selecting the current page
The selection counter at the bottom right shows how many products are selected. Once you have a selection, the bulk action buttons in the toolbar become active.

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Previewing and editing

Each product row has action buttons on the right:
  • Eye icon — Opens a read-only preview with product details and navigation to adjacent products
  • Pencil icon — Opens the full product editor with tabs for every field
Changes save immediately and are visible to other team members in real-time.

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Changing product status

Click the status chip in the Status column to toggle between Reviewed and Unreviewed. You can also change status through the product editor or in bulk via Bulk Edit > Update Status.

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Workflow examples

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Review new imports

  1. Filter by Status = Unreviewed
  2. Use the preview (eye icon) to browse through products
  3. Enrich products that need better descriptions
  4. Mark products as Reviewed when done

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Prepare for a new market

  1. Filter by Translation status = Not translated
  2. Select all matching products
  3. Translate into your target languages
  4. Review translations using the Language Comparison view

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Seasonal price update

  1. Filter by category (e.g., “Summer Collection”)
  2. Select all matching products
  3. Bulk Edit > Change Price to apply a percentage discount
  4. Export the updated products to your webshop

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Clean up imported data

  1. Filter for products with empty descriptions
  2. Run AI Enrichment on the selection
  3. Bulk Edit > Trim Whitespace to clean up formatting
  4. Bulk Edit > Standardize Case on product names
If you find yourself repeating the same steps regularly, you can probably automate them. Check out Automations to build workflows that run automatically.