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WISEPIM products table with images, categories, quality scores and bulk actions The Products page is your command center for the whole catalog. From here you can search, filter, edit, enrich, import, and export, all without leaving the page.
Your view preferences (columns, filters, sorting, page size) save automatically. Your workspace stays exactly how you left it.

Page layout

The Products page has three zones:
ZoneLocationWhat it does
Display controlsTop leftControls what you see: search, filters, columns, layouts, language
ActionsTop rightActs on products: create, import, export, bulk edit, enrich (translation is a mode inside Enrich)
Selection & paginationBottomSelect products, move between pages, set rows per page and row height

Display controls

Products toolbar showing search, filters, columns, layouts, and language selector controls The left side of the toolbar controls how your product data is displayed.

Search & Filter

Find products instantly with search, or build advanced filters with 40+ fields and save them as presets.

Customize Your View

Choose which columns to show, reorder them, and save layout templates for different workflows.
If your project has multiple locales configured, a language selector also appears in the toolbar to switch which language’s content is displayed.

Actions

Products toolbar showing Import, Export, Bulk Editing, and Enrich with AI action buttons The right side of the toolbar is where you take action on your products.

Create Products

Add new products manually with smart defaults and template-driven fields.

Import Products

Bring products in from Excel, CSV, Shopify, WooCommerce, Magento, and more.

Export Products

Push your product data to connected platforms or download as a file.

Bulk Edit

Make changes to hundreds of products at once: prices, categories, text, and more.

Enrich with AI

Improve product descriptions, titles, and SEO fields using AI prompts. Translation is built in as one of the enrich modes.
There is no separate Translate button in the toolbar. To translate products, open Enrich and pick the translation mode. See Translating products for the full walkthrough.

Working with products

Selecting products

Click the checkbox next to any product to select it. You can also:
  • Select all on the current page using the header checkbox
  • Select all products across all pages using the banner that appears after selecting the current page
The selection counter at the bottom right shows how many products are selected. Once you have a selection, the bulk action buttons in the toolbar become active.

Previewing and editing

Each product row has action buttons on the right:
  • Eye icon: opens a read-only preview with product details and navigation to adjacent products
  • Pencil icon: opens the quick edit modal for the most-used fields, without leaving your product list
  • ⋮ (three-dots) menu: opens the row action menu (see below)
To open the full product editor with a tab for every field, use the ⋮ menu and choose Edit. There’s no separate “click the name” shortcut.
Quick edit does not auto-save. Make your changes, then click Save Changes. Once saved, your updates are visible to other team members in real-time.

Row action menu

The ⋮ (three-dots) menu on each row holds the per-product actions:
ActionWhat it does
Mark Reviewed / UnreviewedFlips the product’s review status in one click
EditOpens the full product editor
Test promptOpens Prompt Lab with this product loaded, so you can try an AI prompt on it
DeleteRemoves the product (with confirmation)
If your project uses a multi-stage product lifecycle, the Mark Reviewed / Unreviewed toggle is replaced by a stage selector so you can move the product through your custom stages instead.

Reviewing products

The Reviewed flag marks a product as checked and ready. It’s more than a label: review status can gate exports, so unreviewed products can be held back until someone has signed off. That makes “Reviewed” a useful filter for finding work that still needs attention, and a safe gate before you push data to a live store. Change a product’s review status from the ⋮ menu (Mark Reviewed/Unreviewed), the preview modal, or quick edit. You can also update it in bulk via Bulk Edit > Update Status.
The review status chip is display-only, you can’t click it to toggle. The review/status column also isn’t shown by default; add it from Customize Your View if you want it in the table.

Quality score

The Quality Score column gives each product an at-a-glance grade for how complete and well-optimized its data is (descriptions, images, attributes, SEO, and more). Sort by it to surface your weakest products first, then fix them with quick edit or AI enrichment. A rising quality score means cleaner listings and better-performing product pages.

Workflow examples

Review new imports

  1. Filter by Status = Unreviewed
  2. Use the preview (eye icon) to browse through products
  3. Enrich products that need better descriptions
  4. Mark products as Reviewed when done

Prepare for a new market

  1. Filter by Translation status = Not translated
  2. Select all matching products
  3. Translate into your target languages
  4. Review translations using the Language Comparison view

Seasonal price update

  1. Filter by category (e.g., “Summer Collection”)
  2. Select all matching products
  3. Bulk Edit > Change Price to apply a percentage discount
  4. Export the updated products to your webshop

Clean up imported data

  1. Filter for products with empty descriptions
  2. Run AI Enrichment on the selection
  3. Bulk Edit > Trim Whitespace to clean up formatting
  4. Bulk Edit > Standardize Case on product names
If you repeat the same steps often, you can probably automate them. See Automations to build workflows that run on their own.

Filtering products

Build advanced filters and save them as presets for daily work.

Editing products

Open a product and edit every field in the full editor.

Bulk editing

Change prices, text, and categories across hundreds of products at once.

Command Menu

Search, select, and run product actions with your keyboard.