AI enrichment uses credits. Content types (titles, descriptions, SEO, attributes) each cost one credit per product. Translation, categorization, and image alt text have their own credit rates. Your credit balance is shown in the top navigation.
All 14 enrichment types
| Type | What it does | Prompt needed |
|---|---|---|
| Auto-Fill | Detects every content gap across all 5 content types and fills them all in one run | Uses your project defaults |
| Titles | Rewrites or generates product titles | Yes |
| Descriptions | Writes full product descriptions | Yes |
| Short Descriptions | Writes concise product summaries | Yes |
| SEO Title & Meta | Generates optimized meta title and meta description | Yes |
| Attributes | Extracts structured specs from existing content | Yes |
| AI Categorization | Assigns your existing categories based on product content | No |
| Internal Linking | Adds 3–5 contextual links to related pages inside each description | No |
| Search Intent | Rewrites descriptions to match real search queries from Search Console | No |
| Image Alt Text | Writes alt text for every product image that has none, using AI vision | No |
| Translation | Translates content into one or more target languages simultaneously | No |
| Linguistic Review | Scores translation quality and flags inconsistencies for one-click fixes | No |
| Quality Review | Scores each product across 12 data quality dimensions and surfaces fixes | No |
| Web Research | Searches the web for specs, pricing, and descriptions using your product identifiers | No |
How to enrich products
Select products
Check individual products, or use filters and select all matching results. You can also apply enrichment to your entire catalog.
Choose an enrichment type
Pick what you want to generate. Content types require a prompt from your Prompt Library. The other types configure themselves.
Content enrichment
The five content types each have a dedicated guide with prompt tips and examples: Titles, Descriptions, Short Descriptions, SEO Title & Meta, and Attributes. They all follow the same flow: select products, pick the type, choose a prompt, start. The AI uses the prompt combined with each product’s existing data and your Knowledge Library context.
| Type | Output field |
|---|---|
| Titles | Reviewed Name |
| Descriptions | Enriched Description |
| Short Descriptions | Enriched Short Description |
| SEO Title & Meta | Meta Title, Meta Description |
| Attributes | Attribute values (extracted from existing content) |
Auto-Fill
Auto-Fill analyzes each product, finds every missing content field across all 5 content types, and fills them all in one run, using your project’s default prompts. No need to run five separate enrichments.
AI Categorization
AI Categorization automatically assigns your existing categories to products based on their content.
Internal Linking
Internal Linking reads each product’s description and adds 3–5 contextual links to related products and category pages. It prioritizes high-traffic pages using Search Console data.
Search Intent
Search Intent uses your Google Search Console data to understand how real shoppers find each product, then rewrites the description to better match what they are actually looking for.
Image Alt Text
Image Alt Text uses AI vision to analyze each product image and write descriptive alt text, up to 125 characters, for every image that has none. Existing alt text is never changed.
Translation
Translation converts product content into one or more target languages simultaneously. Configure which fields to translate, set a tone, add custom instructions, and save instruction templates for future runs.
Web Research
Web Research searches the web for product data using your product identifiers (EAN, UPC, model number, SKU, or brand plus name), cross-references multiple sources for accuracy, and puts the results in the Data Quality tab for you to review before applying.
Linguistic Review and Quality Review
These two run from the same enrichment modal but open their own dedicated workspaces:- Linguistic Review: scores your translated content across 6 criteria (completeness, terminology, locale quality, consistency, format, meta compliance) and offers one-click fixes for inconsistencies.
- AI Quality Review: reads each product like a demanding customer and scores it across 12 dimensions (completeness, content quality, image vs. data, pricing sanity, conversion readiness, and more), then hands you a ranked list of fixes.
Single product enrichment
Every enrichable field on the product detail page has an Enrich button. Click it to run enrichment on that field only, without selecting products in the main table. The same prompt selection and configuration flow applies, scoped to that one product and field. Enrichable fields on the product page: name, description, short description, SEO title and meta description, attributes, and categories.Using Content Logic with enrichment
Content Logic variables in your prompts give the AI dynamic, per-product context. A prompt like:Automating enrichment
All 14 enrichment types are available as Automation actions. Trigger them on a schedule, after imports, when quality scores drop below a threshold, or when products are updated.Tips
- Start with 5–10 products. Test a prompt on a small batch and review the output before running it on your full catalog.
- Fill your Knowledge Library. The more context the AI has about your brand, audience, and products, the more consistent the output. See Knowledge Library.
- Use specific prompts. A prompt for “B2B industrial fastener descriptions” will outperform a generic “write a description” prompt every time. Create prompts per category or product type in the Prompt Library.
- Set defaults. Configure default prompts in Settings → Enrich Prompts so Auto-Fill works without any extra clicks and the right prompt is always preselected in the modal.
Related
Prompt Library
Build and organize the prompts that power content enrichment.
Prompt Lab
Test and refine prompts on real products before running them in bulk.
Knowledge Library
Give the AI your brand voice, audience, and product context.
Enrichment Impact
Measure the revenue lift AI enrichment generates across your catalog.