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Global variables hold content that is the same for every product. Think company name, support email, shipping promise, or legal text. You set the value once and reference it anywhere. Change it later, and every product that uses it updates automatically. Set them up on the Global tab in Settings > Content Logic.
Use global variables for anything that does not change per product. They are your single source of truth for company-wide content.

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Create a global variable

1

Add a key and value

On the Global tab, create a variable. Give it a clear key (like support_email) and the value you want it to resolve to.
2

Reference it in content

Use {{global.your_key}} in any formula-enabled field. Type {{ to trigger autocomplete and pick from your variables.
Values can contain other variables. A return_policy value can include {{global.support_email}}, so updating the email once fixes it everywhere.

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What you can use them for

Global variables shine when the same text appears across many products. Here are the most common uses.

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Company name and contact details

Define your company info once, then reuse it in descriptions, legal text, CTAs, and export templates.
KeyValue
company_nameIndustrial Supplies BV
website_urlshop.industrialsupplies.com
support_emailsupport@industrialsupplies.com
support_phone+31 20 123 4567
Reference them in a description: 
Order from {{global.company_name}} at {{global.website_url}}. Questions? Contact {{global.support_email}}.
“Order from Industrial Supplies BV at shop.industrialsupplies.com. Questions? Contact support@industrialsupplies.com.”

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Shipping and return policies

Keep policy text consistent. When terms change, you update one value instead of editing every product.
KeyValue
shipping_promiseFree shipping on orders over €50. Express delivery available.
return_policy30-day return policy. Contact {{global.support_email}} for returns.
lead_time_textShips within 3-5 business days.
If your free-shipping threshold moves from €50 to €75, change the variable once. Every product that references it gets the new text.

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B2B ordering terms

Standardize ordering information across your whole catalog.
KeyValue
lead_time_textShips within 3-5 business days.
backorder_lead_timeAvailable on backorder. Estimated 2-3 weeks.
payment_termsNet 30 for approved accounts.
moq_default1
Use them in a description: 
{{global.lead_time_text}} {{global.payment_terms}}
“Ships within 3-5 business days. Net 30 for approved accounts.”

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Compliance and legal text

Centralize regulatory text so updates reach every product at once.
KeyValue
compliance_generalAll products comply with applicable EU regulations.
reach_statementThis product complies with REACH regulation (EC) No 1907/2006.
vat_noticeAll prices exclude VAT unless stated otherwise.
Add it to descriptions with Append/Prepend: 
\n\n{{global.compliance_general}} {{global.vat_notice}}

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Promotions and seasonal messaging

Create promo text you can switch on and off by editing one variable.
KeyValue
promo_textWinter Sale: up to 30% off selected items.
promo_ctaShop the sale at {{global.website_url}}/sale
When the sale ends, clear the value or set the next promotion. Every product that uses {{global.promo_text}} updates right away.

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Warehouse and logistics notes

Centralize warehouse instructions that appear in export templates or internal descriptions.
KeyValue
warehouse_addressIndustrieweg 42, 1234 AB Amsterdam
handling_generalHandle with care. Stack max 4 high.
customs_contactcustoms@industrialsupplies.com

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Brand-agnostic product content

Use globals for content that does not vary by brand or category.
KeyValue
quality_guaranteeEvery product is inspected before shipping.
sustainability_textWe’re committed to reducing our environmental impact. All packaging is 100% recyclable.
Add it to every product with one bulk action: 
\n\n{{global.quality_guarantee}} {{global.sustainability_text}}

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Tips

  • Keep keys descriptive. shipping_promise is easier to recognize than sp1 across dozens of formulas.
  • Chain variables. Globals can reference other globals, so a single edit can cascade everywhere.
  • Treat them as your source of truth. When shipping terms, policies, or contact info change, update once and let it propagate.

Product Variables

Compute values per product with formulas.

Brand Variables

Store different values per brand.

Category Variables

Store different values per category.

Append / Prepend

Add variable content to many products at once.