Skip to main content
Enriching product descriptions with AI in WISEPIM Enriching product descriptions with AI in WISEPIM The description is where a product is sold. Description enrichment uses AI to write complete, structured product copy from each product’s existing attributes, title, and category, guided by the prompt you choose and your Knowledge Library context. What it enables: replace empty or copy-pasted supplier text with unique, benefit-led descriptions for every product, written in your brand voice, at a scale no copywriting team could match by hand.
Description enrichment costs 1 credit per product. Output is written to the Enriched Description field. Your original description is kept, so you always have the source to compare against.
Running Descriptions or Enrich product content replaces the Enriched Description, even when a person edited or verified it. Starting the run is your choice of new copy. Fill empty fields keeps a filled Enriched Description and only writes where it is empty.

​
When to use it

  • Products have no description, or only a one-line supplier blurb.
  • Descriptions are duplicated across variants or copied from the manufacturer (which hurts SEO).
  • You’re rebranding or repositioning and need consistent voice across the catalog.
  • As part of Auto-Fill, which writes missing descriptions automatically using your default description prompt.

​
How to run it

1

Select products

Check products individually, or filter (for example, by “no description”) and select all matching results.
2

Open the Enrich modal

Click Enrich with AI in the toolbar.
3

Choose Descriptions

Pick Descriptions as the enrichment type.
4

Select a prompt

Choose a description prompt from your Prompt Library. The prompt sets the structure, length, and tone.No prompt of your own yet? Open the Curated Prompts tab. These are written by WISEPIM and ranked for your industry, so the best fit is near the top. Use Set as default on the one you pick and it is pre-selected for every description run from then on.
5

Pick a target size

A description prompt carries a target size, so you do not have to spell the length out in words.
6

Start Enrichment

Click Start Enrichment. Track the job in the Process Tracker. If a run stops early, use Resume there to finish only the products that were not processed yet, at no extra credit cost.

​
Specs stay in the copy

A description must keep the facts you already have. Every specification stated in the source description and in the product’s attributes, with its exact value and unit, has to appear in the enriched description. WISEPIM checks the numbers in the output. When several specs went missing (three or more, and at least 20% of them), it writes the description once more. Count prefixes such as “4x” are fine. Source descriptions that arrive as escaped HTML, for example from a supplier feed, are read as normal markup, so their lists and tables count as specs too.

​
Spacing on export

Enriched descriptions are saved as clean paragraphs and lists, without extra line breaks. How much space your webshop shows between them is set per project under Settings > Export in Description spacing:
  • Use the shop theme’s paragraph spacing (recommended): your theme decides.
  • Add a blank line between sections: one blank line after each paragraph, list or quote, for themes that show paragraphs without space.
It applies to future HTML exports. Existing copy and manual line breaks stay unchanged, and a per-shop setting wins over the project one. See Export Settings.

​
What a great description prompt produces

The best AI descriptions are not walls of text, they are structured and scannable. Encode that in your prompt:
  • Open with the core benefit. Lead with what the product does for the shopper, not its spec sheet.
  • Use short paragraphs and a bullet list. Shoppers skim. Ask the prompt for a 2–3 sentence intro followed by a bullet list of key features.
  • Translate specs into benefits. “2000 mAh battery” becomes “all-day power on a single charge.” Give the AI the specs and ask it to explain why they matter.
  • Write for the audience, not the algorithm. Natural, helpful copy that happens to include keywords beats keyword-stuffed text. For search-query-driven rewrites, use Search Intent instead.
  • Stay truthful. Tell the prompt to only use facts present in the product data, so it does not invent specs.
Fill your Knowledge Library with brand voice, target audience, and tone guidance. Every description run reads it, so the output sounds like your brand instead of generic AI copy.

​
Act on what you find

Generic copy comes from a generic prompt or thin source data. Write category-specific prompts (“B2B industrial fasteners” vs “fashion accessories”) and enrich Attributes first so the AI has real specs to work from. Outcome: distinctive copy that reflects each product.
Add a guardrail to the prompt: “Only state facts present in the provided product data. Do not infer or invent specifications.” Re-run. Outcome: accurate descriptions you can publish without fact-checking each one.
Set the target size for length (Compact, Standard, Detailed, Comprehensive, or a Custom value) and use the prompt for structure (“one intro paragraph, then 4–6 feature bullets”). Test on a small batch in Prompt Lab before the full run. Outcome: consistent structure and length across every product.
Check that the spec is stated in the source description or in an attribute with a value. Facts that only live in a supplier PDF or on the web are not there yet, so run Web Research first. Outcome: the description carries every spec you hold.
Set Description spacing to Add a blank line between sections in Export Settings and export again. Outcome: readable spacing without editing a single description.
Use Search Intent enrichment instead, it rewrites descriptions using the real queries driving traffic from Google Search Console. Outcome: copy aligned to demonstrated demand, not guesses.

​
Measure the impact

After enriching a representative batch and collecting a few weeks of sales, open Enrichment Impact to compare how those products sold before and after. It is descriptive evidence, not proof of cause, but if enriched descriptions keep coming out ahead, that is your signal to roll them out catalog-wide.

Knowledge Library

Give the AI your brand voice, audience, and product context.

Prompt Library

Build and organize your description prompts.

Search Intent

Rewrite descriptions to match real search queries.

Enrichment Impact

Compare sales before and after better descriptions.

Export Settings

Set the description spacing your webshop receives.