Skip to main content
Every sales channel wants product data its own way. Google Shopping needs a valid GTIN. Amazon wants bullet points and category attributes. Shopify may need a minimum number of images. Channel Rules group your quality rules by destination, so you can get each platform export-ready on its own.
Channel Rules are not a new rule type. They are a filtered view of your existing quality rules, grouped by the channel they apply to. Give a rule a channel-specific scope and it shows up under that channel here.

​
Read the Channel Rules page

WISEPIM Quality Guard rule packs grouping channel-ready checks The page groups your rules by platform. Each channel card shows:
  • Channel name and icon: the platform this rule set covers.
  • Rules count: how many quality rules apply to this channel.
  • Compliance rate: the share of products that pass all of the channel’s rules.
  • Products covered: how many products these rules affect.
  • Status: whether the rule set is active or inactive.
Channels split into two sections:
  • Active Channels: channels with active rules in place.
  • Unconfigured Channels: connected channels that have no rules yet.

​
Supported channels

Quality Guard supports channel rules for every platform WISEPIM integrates with:

Google Shopping

GTIN, brand, product category, image requirements, and title formatting.

Shopify

SEO fields, variant data, image counts, and product type classification.

Amazon

Bullet points, search terms, category attributes, and A+ content readiness.

Meta / Facebook

Product condition, availability, pricing format, and image specifications.

WooCommerce

Short descriptions, stock status, weight and dimensions, and category mapping.

Kaufland & More

Marketplace identifiers, shipping attributes, and compliance data.

​
Set up channel rules

1

Find your channel

On the Channel Rules page, locate the channel you want to configure. If it sits under “Unconfigured Channels,” click Add Rules to start.
2

Create channel-scoped rules

When you create a rule, set its Scope to the channel. The rule then applies only when you export to that platform.
3

Use a template

For popular channels, WISEPIM offers pre-built rule templates that cover common platform requirements. Browse them from the Quality Guard dashboard and apply them in one click.
4

Check compliance

Return to the Channel Rules page to see each channel’s compliance rate. It tells you how many products are ready for that platform.
Start with the channel that drives the most revenue. Raising its compliance rate has the biggest impact on your business.

​
Track compliance

Each channel card shows a compliance rate: the share of covered products that pass all of the channel’s rules. The progress bar is color-coded:
  • Green (80%+): most products are export-ready.
  • Yellow (60–79%): a notable share needs attention.
  • Red (below 60%): this channel has significant data quality issues.
A low compliance rate on a channel with blocking rules means many products will be quarantined when you export. Fix the issues before your next export to avoid delays.
To dig into one platform, click View Rules on its channel card. This filters the main rules list to that channel, with no unrelated rules in the way.

​
Common channel requirements

These are typical requirements you can enforce per channel. Treat them as starting points, then adjust to your own data standards.
  • GTIN/EAN is not empty and matches a 13-digit format
  • Product Name is not empty and under 150 characters
  • At least 1 product image
  • Brand is not empty
  • Price is greater than 0
  • Product Name is between 50 and 200 characters
  • Description is at least 200 characters
  • At least 3 product images
  • EAN/GTIN is not empty
  • Product is assigned to at least one category
  • Meta Title is between 30 and 60 characters
  • Meta Description is between 120 and 160 characters
  • At least 1 main image
  • Price is not empty and greater than 0
Every business has unique requirements. Customize your channel rules to match your product data standards and platform setup.

​
Best practices

  • One rule set per channel. Keep channel requirements separate from your general rules for clarity.
  • Watch compliance trends. Check channel compliance rates often, especially before a big export.
  • Start with templates. Pre-built templates cover the common requirements and save setup time.
  • Test before you block. Use Warn severity first to see how many products are affected, then switch to Block once your data is solid.
  • Keep rules current. Platforms change their requirements. Revisit your channel rules when you see export rejections.

Quality Rules

Build and scope the rules that power each channel.

Quarantine

Handle products that fail a channel’s blocking rules.

Audit Log

Track every channel rule change over time.

Quality Guard Overview

See how channel rules fit the bigger quality picture.