Add text to your products

Select products
Check the products you want to update. Or use filters and select all matching results.
Open Bulk Edit and choose Append/Prepend Text
Click Bulk Edit. Search for “Append/Prepend” or find it under Text & Content.
Options
| Option | What it does |
|---|---|
| Operation | Add to the beginning (prepend) or end (append) |
| Text | The text to insert. Supports variables |
| Target fields | Which product fields to change |
Personalize text with variables
The text input supports Content Logic variables. Each product gets text built from its own data, so{brand} becomes “Nike” for one product and “Adidas” for another.
There are two ways to add a variable:
- Type
{{to open the autocomplete dropdown. - Click a quick-insert chip below the input.
| Chip | Inserts |
|---|---|
{sku} | Product SKU |
{brand} | Brand name |
{price} | Product price |
{stock} | Stock quantity |
{category} | Primary category name |
{{scope.key}} syntax:
| Scope | Example variable | Resolves to |
|---|---|---|
product | {{product.name}}, {{product.sku}}, {{product.price}} | Product-level data |
global | {{global.company_name}}, {{global.warranty_text}} | Shared values across all products |
brand | {{brand.tagline}}, {{brand.origin_story}} | Brand-specific content |
category | {{category.care_instructions}} | Category-specific content |
Define your own global, brand, and category variables in Content Logic, then reference them here.
Examples
Retail and e-commerce
Retail and e-commerce
Prepend a brand prefix to product names:
“Nike - ” + “Air Max 90” → “Nike - Air Max 90”Append a promotional suffix to descriptions:
Adds a call-to-action with your store URL and shipping message to every description.Prepend an SKU tag to SEO titles:
“[NK-AM90] ” + “Air Max 90 Running Shoes” → “[NK-AM90] Air Max 90 Running Shoes”Append category care instructions to short descriptions:
Each product gets the care instructions for its category: “Machine wash cold” for apparel, “Wipe with dry cloth” for electronics.
B2B and wholesale
B2B and wholesale
Append a standard specs block to descriptions:
Adds a consistent specifications footer to every description. Purchasing teams find the technical data in the same place every time.Append compliance info per brand:
Each product gets its manufacturer’s compliance statement: “ISO 9001:2015 certified. REACH compliant.” for one brand, “CE marked. RoHS compliant. UL listed.” for another. Define these once as Content Logic brand variables.Prepend MPN to product names for standardization:
“6205-2RS-SKF - ” + “Industrial Ball Bearing” → “6205-2RS-SKF - Industrial Ball Bearing”. Now every product is searchable by MPN in your catalog and downstream channels.Append ordering info to short descriptions:
“MOQ: 100 units | Lead time: 3-5 business days | SKU: SS-HB-M1050”. Buyers get the key ordering details at a glance.
Related
Find and Replace
Swap text inside existing fields, not just at the start or end.
Set Field Value
Overwrite a field with a fixed value across products.
Content Logic
Build the global, brand, and category variables you use here.
All Bulk Edits
Browse every bulk action available in WisePIM.


