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Default variables let you drop live product data into any content, with no setup. They are built into WISEPIM and resolve automatically from each product. Reference {{product.price}} and it always shows the current price. Change the price, and every formula using it updates too. Browse the full list on the Defaults tab in Settings > Content Logic.

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How to use them

Type {{ in any formula-enabled field to open the autocomplete dropdown. Default variables appear grouped by category. Click one to insert it. 
{{product.name}}       → Air Max 90
{{product.price}}      → 129.99
{{product.sku}}        → NK-AM90
{{current.year}}       → 2026
{{product.margin}}     → 55.00
Your custom product attributes are available too. A color attribute becomes {{attribute.color}}. Reference any custom attribute as {{attribute.your_attribute_code}}.

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What you can build

Here are common ways to put default variables to work.
Generate unique, keyword-rich SEO titles for every product without writing them by hand. Apply it across your catalog with Set Field Value.
{{product.name}} | {{product.brand}} | Buy Online
“Stainless Steel Hex Bolt M10x50 | Fischer | Buy Online”
Build consistent short descriptions with the specs buyers search for.
{{product.name}} ({{product.sku}}) | {{product.weight}} {{product.weight_unit}} | {{product.length}}×{{product.width}}×{{product.height}} {{product.dimension_unit}}
“Stainless Steel Hex Bolt M10x50 (SS-HB-M1050) | 0.085 kg | 50×17×17 mm”
Show calculated value metrics without keeping a separate field. Define a product variable with the formula:
round({{product.price}} / {{product.weight}} * 100) / 100
Then reference it as {{product.price_per_kg}} in your descriptions:
“€15.29/kg”
Create SEO descriptions with real pricing data that update automatically when prices change.
Buy {{product.name}} for €{{product.price}}. {{product.brand}} quality. SKU: {{product.sku}}. In stock and ready to ship.
“Buy Stainless Steel Hex Bolt M10x50 for €2.45. Fischer quality. SKU: SS-HB-M1050. In stock and ready to ship.”
Append a standardized identifier block to every description with Append/Prepend.
\n\nIdentifiers: SKU {{product.sku}} | EAN {{product.ean}} | MPN {{product.mpn}}
“Identifiers: SKU SS-HB-M1050 | EAN 4006209000123 | MPN 77123-M10”
Reference the computed savings variables in promotional content.
Save €{{product.savings}} ({{product.savings_percent}}% off): was €{{product.price}}, now €{{product.special_price}}
“Save €30.00 (23% off): was €129.99, now €99.99”
Use {{current.season}} and {{current.year}} directly in content or in conditional blocks.
{{product.brand}} {{current.season}} {{current.year}} Collection
“Nike Winter 2026 Collection”
Pull HS codes and origin data straight into export templates.
HS Code: {{product.hs_code}} | Origin: {{product.country_of_origin}} | Weight: {{product.weight}} {{product.weight_unit}}
“HS Code: 7318.15 | Origin: DE | Weight: 0.085 kg”

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Tips

  • Default variables update automatically when product data changes. A price update flows through to every formula using {{product.price}}.
  • Combine defaults with global, brand, and category variables for richer content.

Product Variables

Build calculated variables from default fields and formulas.

Global Variables

Define values that stay the same across every product.

Conditional Blocks

Show different content based on product data.

Channel Variables

Reshape content per sales channel.