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Documentation Index

Fetch the complete documentation index at: https://docs.wisepim.com/llms.txt

Use this file to discover all available pages before exploring further.

Default variables are built into WISEPIM and resolve automatically based on your product data. You don’t need to create them — they’re available out of the box in any formula-enabled field. Browse the full list on the Defaults tab in Settings > Content Logic.

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How to use them

Type {{ in any formula-enabled field to open the autocomplete dropdown. Default variables appear grouped by category. Click a variable to insert it. 
{{product.name}}       → Air Max 90
{{product.price}}      → 129.99
{{product.sku}}        → NK-AM90
{{current.year}}       → 2026
{{product.margin}}     → 55.00
Your custom product attributes are also available as defaults, referenced as {{attribute.your_attribute_code}}.

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Use case examples

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1. Dynamic SEO titles with product data

Generate unique, keyword-rich SEO titles for every product without writing them manually. 
{{product.name}} | {{product.brand}} | Buy Online
“Stainless Steel Hex Bolt M10x50 | Fischer | Buy Online”
Use this in Set Field Value to bulk-generate SEO titles across your catalog.

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2. Structured B2B short descriptions

Build consistent short descriptions that include the specs buyers search for. 
{{product.name}} ({{product.sku}}) — {{product.weight}} {{product.weight_unit}} | {{product.length}}×{{product.width}}×{{product.height}} {{product.dimension_unit}}
“Stainless Steel Hex Bolt M10x50 (SS-HB-M1050) — 0.085 kg | 50×17×17 mm”

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3. Price-per-unit in product descriptions

Show calculated value metrics without maintaining a separate field. Define a product variable with the formula: 
round({{product.price}} / {{product.weight}} * 100) / 100
Then reference it as {{product.price_per_kg}} in your descriptions:
“€15.29/kg”

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4. Auto-generated meta descriptions with pricing

Create SEO descriptions that include real pricing data and update automatically when prices change. 
Buy {{product.name}} for €{{product.price}}. {{product.brand}} quality. SKU: {{product.sku}}. In stock and ready to ship.
“Buy Stainless Steel Hex Bolt M10x50 for €2.45. Fischer quality. SKU: SS-HB-M1050. In stock and ready to ship.”

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5. Product identifier blocks for B2B catalogs

Append a standardized identifier block to every product description using Append/Prepend. 
\n\nIdentifiers: SKU {{product.sku}} | EAN {{product.ean}} | MPN {{product.mpn}}
“Identifiers: SKU SS-HB-M1050 | EAN 4006209000123 | MPN 77123-M10”

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6. Savings callout for products on sale

Reference the computed savings variables in promotional content: 
Save €{{product.savings}} ({{product.savings_percent}}% off) — was €{{product.price}}, now €{{product.special_price}}
“Save €30.00 (23% off) — was €129.99, now €99.99”

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7. Seasonal content with date variables

Use {{current.season}} and {{current.year}} in conditional blocks or directly in content: 
{{product.brand}} {{current.season}} {{current.year}} Collection
“Nike Winter 2026 Collection”

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8. Customs and shipping info in export templates

Pull HS codes and origin data directly into export templates: 
HS Code: {{product.hs_code}} | Origin: {{product.country_of_origin}} | Weight: {{product.weight}} {{product.weight_unit}}
“HS Code: 7318.15 | Origin: DE | Weight: 0.085 kg”

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Tips

  • Default variables update automatically when product data changes — a price update immediately flows through to every formula referencing {{product.price}}.
  • Custom attributes appear alongside built-in defaults. If you’ve created a color attribute, it’s available as {{attribute.color}}.
  • Combine default variables with global, brand, and category variables for richer content.