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Integrations page showing platform configuration options and marketplace Your product data lives somewhere already — in Shopify, Magento, WooCommerce, a spreadsheet, or all of the above. Importing brings it into WISEPIM so you can start improving it.
On your first platform import, WISEPIM automatically pulls in your categories and attributes alongside your products. No manual setup required — your catalog structure is ready from the start.

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Import sources

WISEPIM supports importing from:
  • E-commerce platforms — Shopify, WooCommerce, Magento, Lightspeed
  • CSV files — Any spreadsheet with product data
  • Other systems — WebshopImporter, Kaufland

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Connect your platform first

Before importing from an e-commerce platform, you need to set up the integration. Each platform has its own way of generating API credentials — follow the guide for your platform:

Shopify

Generate a custom app and API key

WooCommerce

Create REST API keys

Magento

Set up an integration token

Lightspeed

Connect your Lightspeed account

Kaufland

Get your Kaufland API credentials

WebshopImporter

Configure WebshopImporter
Once your credentials are ready:
  1. Go to the Integrations page
  2. Select your platform and enter your API credentials
  3. Test the connection
  4. Save
The import modal only shows platforms that have been successfully connected. If your platform doesn’t appear, head to Integrations and set it up first.
Integration configuration showing platform connection setup

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Running a platform import

1

Go to the Products page

Click the Import button in the toolbar.
2

Pick your source

Select the platform you want to import from. Only connected integrations are shown.
3

Let WISEPIM do the work

WISEPIM connects to your platform, discovers your products, and pulls everything in — including categories, attributes, and product relationships.
4

Review your catalog

Once the import completes, spot-check a few products to make sure everything came through correctly.
Products overview page showing successfully imported products
Imports run in the background. You can keep working in WISEPIM while your products are being pulled in — you’ll get a notification when it’s done.

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CSV import

If your data lives in a spreadsheet, use CSV import. Prepare your file:
  • First row should contain column headers
  • Use UTF-8 encoding
  • Include at least product names and SKUs
Upload and map:
  1. Choose CSV Import from the import options
  2. Upload your file
  3. Map your CSV columns to WISEPIM fields — auto-mapping suggests matches based on column names
  4. Preview and validate before importing
  5. Start the import

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How long does it take?

Import speed depends on catalog size and your platform’s API rate limits. Each platform throttles requests differently, so times can vary.
Catalog sizeCSV importPlatform import
Under 100 productsA few secondsUnder a minute
100–1,000 productsUnder a minute5–15 minutes
1,000–10,000 productsA few minutes15 minutes – 1 hour
10,000–50,000 productsA few minutes1–4 hours
CSV imports are fast because there’s no API rate limiting involved. Platform imports depend on how quickly the source platform serves requests — Shopify, Magento, and WooCommerce all have different rate limits.
Start with a small test batch to verify everything works before importing your full catalog.

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After your import

Once your products are in, here’s what to do next:
  1. Spot-check your data — Open a few products and verify the information came through correctly
  2. Review your categories — Your category structure was imported automatically, make sure it looks right
  3. Check your attributes — Same for attributes — they’re already there, ready to use
  4. Enrich with AI — This is where WISEPIM starts earning its keep. Select products and let the AI improve your content

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Troubleshooting

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Import not starting

  • Check that your integration is connected and tested on the Integrations page
  • Verify your API credentials haven’t expired
  • Make sure your API user has the right permissions

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No products found

  • Confirm your store actually has published products
  • Check API user permissions — some platforms restrict product visibility
  • Try re-testing the integration connection

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CSV issues

  • Save as CSV (UTF-8) — encoding problems cause garbled text
  • Remove special characters from column headers
  • Make sure required fields (name, SKU) are mapped

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Slow import

Large catalogs take time, and platform API rate limits can slow things down. If an import seems stuck, check the Process Tracker for status updates.