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WISEPIM import by scraping settings chaining web research and Bulk Enrich onto every product the browser extension brings in WISEPIM import by scraping settings chaining web research and Bulk Enrich onto every product the browser extension brings in A scraped page rarely arrives finished. This page, titled Import by scraping in the app, decides what happens to every product the browser extension brings in, so imports come out classified, researched, and written instead of raw. There are four sections. Prepare website imports links to the language and source settings imports rely on. Data model decides whether imports may create attributes and categories. Classification files products into your adopted standards. After an import chains enrichment onto them. Classification runs first, and outside the enrichment chain’s master switch, because the family it assigns decides which attributes enrichment can fill. Where to find it: open your avatar menu > My Settings, then Import & Export > Import by Scraping in the settings sidebar.
These settings are project-wide. The browser extension can skip the enrichment chain for a single import (useful when you grab one product just to look at it), but classification always runs. It is free and structural.

Prepare website imports

Two links help before your first import:
  • Project languages: shows the Primary content language. Set it to the language of the sites you import from, so the content lands in the right language.
  • Trusted websites: add manufacturer websites to guide web research.

Data model

By default, extension imports fill the attributes and categories you already have. Allow creation only when you want imports to extend this project’s data model.
Projects created since 19 October 2026 start with Create missing attributes on and Create missing categories off, so the specs of a first import aren’t lost. Older projects keep their stored setting, which is off for both unless you changed it.
With a switch off, values still go into attributes that exist and breadcrumbs still match category paths that exist. The rest is left out, and the import report says how many spec values and category paths were not imported, and which setting caused it.

Classification

If your project has adopted classification standards, imported products are filed into them before anything else runs: The section shows which release you’re on and how many classes or bricks you’ve adopted (for example “ETIM 10.0 · 24 classes”). Until you’ve adopted at least one standard, the toggles stay inert and the section links you to Browse ETIM classes and Browse GPC categories to set that up first.
Adopt your ETIM classes before you scrape a supplier. The family assigned here decides which attribute slots exist, so web research and enrichment below have somewhere to put the specs they find.

After an import: the enrichment chain

Turn on Enrich scraped products automatically and the steps below run, in order, whenever an extension import finishes.

Step 1: Web research

Looks each product up on the web and merges the verified facts first, so the writing step has something real to work from. This costs research credits per product, and enrichment waits for the research to land before writing. This step needs the Pro plan or higher. Without it you can still run web research by hand from the products table. How research behaves (focus, allowed sources, which fields it may update) comes from Web Research settings.

Step 2: Write the content

Bulk Enrich writes each field you pick, using the project’s default prompt unless you choose another per field:
  • Descriptions
  • Short descriptions
  • Titles
  • SEO title and meta
  • Attributes
The first time you switch the chain on, Descriptions, Titles, and SEO title and meta are pre-selected: the three things a scraped page is reliably worst at. Attributes and short descriptions stay off because scrapes often carry usable specs, and every extra field costs credits per product. A summary strip shows the steps that Runs in order, for example web research, then Bulk Enrich with three fields. If nothing is selected, imports stay as they arrive.
The chain runs on every product an import brings in. Before scraping a 2,000-product catalog with the chain on, import a few products first and check the results. Credits spent on a misconfigured chain are hard to get back.

Web Scraping Import

Import products with the browser extension.

Classification (ETIM & GS1 GPC)

Adopt the ETIM classes and GPC categories imports file into.

Web Research Settings

Control what research focuses on and which fields it updates.

Bulk Enrich

The writing step of the chain, also available on its own.