Web Research Settings

Every web research run - started by hand from the products table, by an automation, or automatically after a scraped import - follows the rules on this page. Set them once and research behaves the same everywhere.

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General

Defaults used every time web research runs:

• Research focus: optional instructions the AI pays extra attention to while researching, up to 500 characters - for example “Focus on technical specifications and sustainability certifications.”
• Default identifier: which product identifier is used to search the web when you don’t pick one manually. EAN (recommended) by default; UPC, model number, SKU, brand + product name, and brand + MPN are also available.
• Research freshness window: skip products already researched within this many days. Default 30. Set it to 0 to always re-research - but that spends credits every run, so leave a window on unless you have a reason not to.
• Automatically apply results to products: on by default. Turn it off and research results are only shown in the product’s Web Research tab, never written to your data - useful when you want a human to merge results by hand.
• Overwrite existing content: off by default. When on, research results replace already-filled fields instead of only filling empty ones. Use it for refreshing a stale catalog.

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Sources

Limit or exclude the websites used for research and pricing:

• All sources (default): search the whole web.
• Only these sites: search only the listed domains - for example, just the manufacturer sites you trust.
• Exclude these sites: never use the listed domains - for example, a competitor whose specs you don’t trust.

Both list modes take up to 10 domains (a search engine limit). WISEPIM strips https://, www., and paths automatically, so pasting a full URL is fine.

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Identifiers to discover

Research can fill in missing barcodes and part numbers: EAN/GTIN, UPC, MPN, and model number are all on by default. Two extra toggles calculate the UPC from a known EAN and vice versa - a UPC is an EAN starting with a zero, so one can be derived from the other exactly, no research needed.

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Fields to update

Choose exactly which product fields research may fill when applying results, with All / None shortcuts:

• Content: product name, long page title, description, short description, features, meta title, meta description, meta keywords
• Product data: brand, specifications (attributes), physical properties, category suggestions
• Compliance & shipping: country of origin, HS (customs) code, warranty, certifications, dangerous goods flag, fragile flag, handling instructions

Most content and product data fields are on by default. The warranty and certification fields (which create a project attribute on first use) and the shipping flags start off, so nothing appears in your data model until you opt in.

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Pricing strategy

Research also gathers competitor prices. This section turns those market prices into a recommended selling price: Supporting options:

• VAT handling: tell WISEPIM whether your prices include or exclude VAT, and the rate to assume when a shop doesn’t state its own. Competitor prices are converted before they’re compared, and prices that can’t be converted are skipped rather than guessed.
• Split prices per variant: on by default. Variants of the same product often sell at different prices, so each variant gets its own market price instead of one blended average. This needs the parent’s product family to declare a variant axis (like size or color), so WISEPIM knows what distinguishes the variants; without one, you get a single blended price.
• Adjustment and rounding: the percentage for undercut/premium strategies, plus charm pricing (.99 / .95) or whole-number rounding. A live example shows the recommendation as you tune.
• Guardrails: a minimum margin over cost, and absolute minimum/maximum prices. The recommendation never crosses them.

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Writing the price back

By default the recommendation is just shown on the product. Turn on Write recommended price to product to apply it to the regular or sale price field on every research run.

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