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What you can do here

Translation settings decide how the AI translates your products. Set them once, and every AI translation in your project follows the same rules. You stay in control of tone, terminology, and which fields get translated.
These settings apply to all AI translations, including bulk translations from Translating Products. Changes affect future translations only. Content you already translated stays as it is.
The page has five tabs. Start with General for project-wide rules, then add more specific rules only where you need them.

General

Set the default mode, tone, and content handling for the whole project.

Fields

Add rules for a single field, like a character limit on the product name.

Languages

Override the tone or formality for one language.

Categories

Use different terminology for a group of products.

Dictionary

Lock in how specific terms translate across every language.

General

WISEPIM translation settings with tone, fields and language controls The General tab sets the default behavior for all fields and languages.

Translation mode

Content handling

Decide how the AI treats specific content during translation.
  • Preserve brand names: keeps brand names, model numbers, and proper nouns untranslated. On by default.
  • Preserve formatting: keeps HTML, markdown, lists, and tables intact. On by default.
  • SEO optimization: optimizes translated meta fields for search in the target language. Off by default.
  • Unit handling: choose how measurements convert.

Additional instructions

A free-text field for custom rules that apply to every translation. Use it for project-wide notes like “Always use formal language” or “Never abbreviate product names.”

Fields

Translation settings Fields tab showing per-field instructions for product name, description, and SEO fields Use the Fields tab to set rules for a single product field. Leave a field empty to use the General settings. These built-in fields are always available:
  • Product Name
  • Description
  • Short Description
  • Meta Title (SEO)
  • Meta Description (SEO)
  • Meta Keywords (SEO)
Custom attributes from your catalog appear here too, grouped by attribute group. You configure them the same way.
Use the search bar at the top of the Fields tab to find a field or attribute by name.

Set rules for one field

Expand any field to configure these options:
  • Translate this field: turn translation on or off for this field. Useful for fields you want to skip, like SKU-based names.
  • Translation instructions: rules that apply to this field only, such as “Keep the product name under 60 characters.”
  • Max character length: limit the length of the translated output. Leave empty for no limit.
  • Output format template: build the output from variables.
For example, a template of {{product.name}} | {{brand.name}} produces “Wireless Headphones | SoundMax” in the output.

Languages

Translation settings Languages tab showing language-specific overrides for German with formality and tone settings Use the Languages tab to change how the AI translates into one language. These overrides win over the General settings. Click Add language and pick a locale from your project. Each language override includes:
  • Formality: choose Default, Formal, Informal, or Neutral. This helps with languages that have a formal and informal form, like “Sie” and “du” in German.
  • Tone override: set a different tone for this language. Choose “Inherit from general” to keep the project tone.
  • Language-specific instructions: rules for this language only, such as “Use British spelling for English.”
You can add one override per locale in your project.

Categories

Use the Categories tab when a group of products needs its own terminology or style. For example, electronics may need technical terms while children’s products need a playful tone. Click Add category and pick categories from your catalog tree. For each one you can set:
  • Translation instructions: rules for this category, such as “Use technical terminology for electronics.”
  • Terminology notes: preferred terms, glossary notes, and naming conventions for this category.

Dictionary

WISEPIM translation dictionary with multilingual term mappings and do-not-translate brand terms Use the Dictionary to fix how key terms translate across every language. This keeps your terminology consistent throughout the catalog.

Add a term

1

Click + Add term

A new entry appears.
2

Enter the source term

Type the original term in your primary language.
3

Add a translation per language

Fill in one field for each target language to set the exact translation.
4

Add context if the term is ambiguous

Use the context field to clarify meaning, such as “audio product category” versus “computer mouse.”
To keep a term untranslated in every language, turn on Keep as-is. This is useful for brand names, product codes, and technical terms.

Edit many terms at once

Click Bulk edit to switch to a text editor for adding or changing several terms together. The format is:
Start each entry with the source term on its own line. Indent the lines below it to set the context and the translation per language. Add | keep-as-is after a term to keep it untranslated.

Save your changes

When you change any setting, a save bar appears at the bottom:
  • Save changes: saves your translation settings to the project.
  • Reset: discards all changes since your last save.

Translating Products

Translate your catalog in bulk using these settings.

Languages

Add or manage the locales in your project.

Prompt Library

Reuse saved instructions across AI tasks.