What you can do here
Translation settings decide how the AI translates your products. Set them once, and every AI translation in your project follows the same rules. You stay in control of tone, terminology, and which fields get translated.These settings apply to all AI translations, including bulk translations from Translating Products. Changes affect future translations only. Content you already translated stays as it is.
General
Set the default mode, tone, and content handling for the whole project.
Fields
Add rules for a single field, like a character limit on the product name.
Languages
Override the tone or formality for one language.
Categories
Use different terminology for a group of products.
Dictionary
Lock in how specific terms translate across every language.
General

Translation mode
Content handling
Decide how the AI treats specific content during translation.- Preserve brand names: keeps brand names, model numbers, and proper nouns untranslated. On by default.
- Preserve formatting: keeps HTML, markdown, lists, and tables intact. On by default.
- SEO optimization: optimizes translated meta fields for search in the target language. Off by default.
- Unit handling: choose how measurements convert.
Additional instructions
A free-text field for custom rules that apply to every translation. Use it for project-wide notes like “Always use formal language” or “Never abbreviate product names.”Fields

- Product Name
- Description
- Short Description
- Meta Title (SEO)
- Meta Description (SEO)
- Meta Keywords (SEO)
Set rules for one field
Expand any field to configure these options:- Translate this field: turn translation on or off for this field. Useful for fields you want to skip, like SKU-based names.
- Translation instructions: rules that apply to this field only, such as “Keep the product name under 60 characters.”
- Max character length: limit the length of the translated output. Leave empty for no limit.
- Output format template: build the output from variables.
For example, a template of
{{product.name}} | {{brand.name}} produces “Wireless Headphones | SoundMax” in the output.
Languages

- Formality: choose Default, Formal, Informal, or Neutral. This helps with languages that have a formal and informal form, like “Sie” and “du” in German.
- Tone override: set a different tone for this language. Choose “Inherit from general” to keep the project tone.
- Language-specific instructions: rules for this language only, such as “Use British spelling for English.”
You can add one override per locale in your project.
Categories
Use the Categories tab when a group of products needs its own terminology or style. For example, electronics may need technical terms while children’s products need a playful tone. Click Add category and pick categories from your catalog tree. For each one you can set:- Translation instructions: rules for this category, such as “Use technical terminology for electronics.”
- Terminology notes: preferred terms, glossary notes, and naming conventions for this category.
Dictionary

Add a term
1
Click + Add term
A new entry appears.
2
Enter the source term
Type the original term in your primary language.
3
Add a translation per language
Fill in one field for each target language to set the exact translation.
4
Add context if the term is ambiguous
Use the context field to clarify meaning, such as “audio product category” versus “computer mouse.”
Edit many terms at once
Click Bulk edit to switch to a text editor for adding or changing several terms together. The format is:| keep-as-is after a term to keep it untranslated.
Save your changes
When you change any setting, a save bar appears at the bottom:- Save changes: saves your translation settings to the project.
- Reset: discards all changes since your last save.
Related
Translating Products
Translate your catalog in bulk using these settings.
Languages
Add or manage the locales in your project.
Prompt Library
Reuse saved instructions across AI tasks.



