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Product Templates settings page showing default status, type, visibility, brand, pricing, and SKU pattern options
Product templates pre-fill fields whenever someone creates a new product. Set them once and every new product starts with the same baseline. This saves time, keeps your catalog consistent, and cuts repetitive data entry for your team.
Templates only apply to products created after you save them. Existing products do not change.

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Set product defaults

These are the baseline values every new product starts with. You can override any of them on a product later.

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Status and type

  • Default status: where new products begin.
    • Draft: hidden from channels.
    • Active: published.
    • Archived: hidden but kept.
  • Default product type: the kind of product to create.
    • Simple: a standalone product.
    • Configurable: has variants like size or color.
    • Bundle: groups several products together.
    • Virtual: non-physical, such as a service.

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Visibility

Choose whether new products are visible on connected channels by default. When this is off, new products stay hidden until you publish them yourself.

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Brand and supplier

Pre-fill a default brand and supplier. They appear on every new product, and you can change them per product.

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Family and category

If your account has product families and categories set up, pick a default for each. New products are placed there automatically.

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Pricing

Set a default price and cost. Leave them blank to enter pricing by hand for each product.
Defaults pay off most when your project covers a single product line. One brand and one category means far less repeat typing.

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Auto-generate SKUs

Build a pattern and WISEPIM creates a SKU for every new product. A live preview below the field shows how generated SKUs will look. Use these variables in your pattern:
VariableBecomes
{brand}The product’s brand name.
{category}The product’s category.
{###}A random number.
Example: the pattern {brand}-{category}-{###} with brand “EcoWear” produces SKUs like EcoWear-TSHIRTS-4821.
Leave the SKU pattern blank to assign SKUs by hand.

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Set inventory defaults

Control how stock works for new products:
  • Manage stock: turn automatic inventory tracking on or off.
  • Default stock status: choose In Stock, Out of Stock, or On Backorder.
  • Low stock threshold: the quantity that triggers a low-stock alert.

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Set shipping defaults

Define default shipping and measurement settings:
  • Requires shipping: turn off for digital products or services that do not ship.
  • Weight unit: grams, kilograms, ounces, or pounds.
  • Dimension unit: centimeters, meters, inches, or feet.
  • Country of origin: the default manufacturing or origin country.

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Auto-generate SEO fields

Create patterns that fill the meta title and meta description for every new product. Patterns support dynamic variables, so each product gets unique, relevant text. Use {name}, {brand}, {sku}, or {category} as placeholders. If you have content logic variables set up, you can also use the {{product.field}} syntax, with autocomplete to help.
FieldPatternGenerated output
Meta title{name} - {brand} | Your StoreOrganic Cotton T-Shirt - EcoWear | Your Store
Meta descriptionShop {name} from {brand}. High quality {category} available now.Shop Organic Cotton T-Shirt from EcoWear. High quality T-Shirts available now.
For best results, keep meta titles under 60 characters and meta descriptions between 140 and 160 characters.

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Save your changes

When you change any setting, a save bar appears at the bottom of the page:
  • Save: stores your template settings for this project.
  • Undo: reverts everything to the last saved state.

Creating products

Add products that start with your template defaults.

Importing products

Bring in products in bulk from a file or integration.

Content logic variables

Build the {{product.field}} variables used in SEO patterns.

Data quality

Check that products meet your quality standards.