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SEO & Sitemap settings define how your store’s URLs are built and which pages search engines should discover. Set them once at the project level and every sitemap, slug, and topic cluster follows the same rules.
These are project-level settings. Pick a project first. Without one selected, the page shows a prompt instead of the editor and there is nothing to configure.
WISEPIM SEO defaults for titles, meta and structured data At the top of the page, four insight cards summarize your setup at a glance: how many sitemap URLs are enabled, how many are multilingual, how many topic clusters you run, and how many external sitemaps you track. They update live as you edit, so you always know the shape of your configuration.

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Keywords

The page opens with a shortcut to Keyword Management. SEO and keywords work together: your slugs, clusters, and meta content all lean on the keywords you target. Click the button to jump straight to the keyword workspace, then come back here to wire those keywords into your URL structure.

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Base configuration

This section sets the foundation every other URL is built from.
ControlWhat it doesWhy it matters
Base URLYour store’s root domain, like https://your-store.com.Every sitemap entry and slug preview is built on top of it, so links resolve to the live site.
Generate hreflang tagsToggle that adds hreflang annotations for each language version of a page. On by default.Tells search engines which language and region a page targets, preventing duplicate-content penalties across locales.
Default localeThe primary language used when a URL has no locale prefix. Appears only when your project has multiple locales.Sets which language search engines treat as the canonical default for your catalog.
Set the Base URL before anything else. Slug and sitemap previews use it to show the exact link a search engine will see, so a correct base means accurate previews everywhere on this page.

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External sitemaps

Add the full XML sitemap URLs of sites you already publish, such as https://example.com/sitemap.xml. WISEPIM crawls these to power coverage and gap analysis in SEO analytics: it compares what is in your catalog against what is actually indexed, so you can spot pages that are missing or under-optimized.
1

Click Add sitemap URL

A new input row appears.
2

Paste the full sitemap URL

Use the complete .xml address, not just the domain.
3

Add more or remove rows

Add a row per sitemap you want to track. Remove any row with the trash icon.
External sitemaps are read-only references for analysis. Tracking one here never changes the site it points to.

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Sitemap URLs

The Sitemap URLs tab lists the pages WISEPIM includes in your generated sitemap. Each row is one page you want search engines to crawl, and you control exactly how it is described. Click Add URL to create a new entry, then set:
  • Enabled: the switch on the left includes or excludes the page from the sitemap without deleting the row.
  • Label: a friendly name so your team knows what the page is.
  • Multilingual: the language icon marks a page that exists in every locale, so WISEPIM emits one sitemap entry per language.
Expand a row to fine-tune how search engines treat it:
FieldWhat it controls
PathThe page path appended to your Base URL. The live preview underneath shows the full resulting URL.
Change frequencyA hint to crawlers on how often the page changes: always, hourly, daily, weekly, monthly, yearly, or never.
PriorityHow important this page is relative to others, from highest (1.0) down to lowest (0.1).
Give your most valuable pages, like the homepage and top category pages, a high priority and a realistic change frequency. This guides crawlers toward what matters and keeps your sitemap honest.

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Slug structures

The Slugs tab defines the URL pattern for each type of content: Products, Categories, and Pages. A pattern uses placeholder variables wrapped in braces, like /{slug}, that WISEPIM fills in per item. Each row offers a set of variables you can use, shown as clickable chips. Click a chip to append it to the pattern:
  • Products: {slug}, {sku}, {category}, {id}, {name}
  • Categories: {slug}, {parent}, {id}, {name}
  • Pages: {slug}, {id}, {title}
As you edit a pattern, a live preview shows a sample URL built from your Base URL, so you can see the real result before saving. For example, a product pattern of /{category}/{slug} previews as https://your-store.com/electronics/example-item.
Keep slugs short, readable, and keyword-rich. A pattern like /{slug} produces clean URLs that both shoppers and search engines prefer over ID-based links.

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Topic clusters

The Clusters tab lets you model topic clusters: a content strategy where one authoritative pillar page links out to several related cluster pages around a shared theme. This structure signals topical depth to search engines and helps you rank for a whole subject, not just single keywords. Click Add cluster to create one, then build it out:
  • Name: the theme the cluster covers, such as “Wireless Audio.”
  • Pillar page: the main URL that anchors the cluster. Mark it with the crown so it is clear which page is the hub.
  • Cluster pages: the supporting URLs that link back to the pillar. Add one per row, or remove any you no longer need.
  • Keywords: the search terms this cluster targets, added as chips you can remove individually.
Start with one cluster around your strongest category. List the pillar page, add the supporting articles or sub-categories as cluster pages, and tag the keywords you want to own. Expand to more clusters as your content grows.

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Save your changes

Edit any setting on this page and a save bar appears in the bottom corner with an unsaved-changes indicator:
  • Save changes: stores your full SEO and sitemap configuration on the project.
  • Reset: discards every change since your last save.
Changes apply to future sitemap generation and URL building. Existing live URLs are not rewritten until you regenerate.

Keyword Management

Manage the target keywords your slugs and clusters build on.

SEO Analytics

See coverage, gaps, and rankings powered by your sitemap setup.

Product Templates

Set default meta and content values for every new product.

Settings Overview

Browse every personal and project setting in one place.