Feed Hub

Feed Hub is where your product catalog becomes a live feed. Pick a channel, map your fields, set your refresh strategy, and get a URL that Google, Meta, and any other platform can pull directly. No manual exports needed.

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Creating a feed

Click Create Feed from the Feed Hub overview. The two-step wizard walks you through:

1. Choose a channel: pick from the built-in channel presets (see below). WISEPIM sets sensible defaults so your feed works right away.
2. Configure the basics: give the feed a name, set the product language and currency, and choose a refresh strategy. You can fine-tune mappings, filters, and rules at any time after.

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Available channels

Feed Hub ships with built-in presets for a wide range of channels: Shopping engines and marketplaces

• Google Shopping: Google Merchant Center product feed for Shopping ads and free listings
• Meta (Facebook and Instagram): Facebook and Instagram Commerce product catalog feed
• Bing Shopping: Microsoft Merchant Center product feed for Bing Shopping
• TikTok Shop: TikTok catalog for shopping ads and in-app commerce
• Bol.com: Dutch marketplace (coming soon)

AI shopping

• ChatGPT Shopping: discoverable in ChatGPT via OpenAI’s Agentic Commerce Protocol
• Microsoft Copilot: reaches Copilot.com, Bing, MSN, and Edge via Universal Commerce Protocol
• Perplexity: discoverable in Perplexity AI’s shopping recommendations

Price comparison sites

• Idealo: leading European price comparison platform
• Beslist: Netherlands’ largest price comparison platform
• Vergelijk: Dutch product and price comparison engine
• Kieskeurig: Dutch product review and comparison platform
• Kelkoo: European shopping comparison engine
• PriceRunner: Scandinavian price comparison
• Prisjakt: Nordic price comparison
• Trovaprezzi: Italy’s top price comparison platform

Affiliate networks

• Awin: global affiliate marketing network
• Daisycon: Dutch affiliate marketing network
• TradeTracker: European performance marketing and affiliate platform

Pinterest: product catalog for shopping pins and ads Browse the Channels section in Feed Hub to see what each channel requires and how many fields are needed.

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Product scope

By default, all active products in your project are included in a feed. Use Product Scope to narrow it down:

• Categories: select one or more product categories
• Product Families: filter by product family
• Include out-of-stock products: toggle this off to automatically exclude products without available stock

The scope panel shows a live product count so you know exactly what will end up in the feed.

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Filter rules

Filter Rules let you automatically exclude products that don’t meet your quality bar. Rules are applied on top of the product scope. Available rule types: Use the Preview button to see how many products would be included or excluded before saving your rules.

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Field mappings

Field Mappings connect your product data to the fields a channel expects. Each channel has required, recommended, and optional fields. For each channel field, you can set the source to:

• Product Field: map directly to a standard product field (title, description, price, etc.)
• Attribute: map to a custom product attribute
• Template String: compose a value using multiple fields, for example `{{brand}} {{name}} - {{color}}`
• Static Value: set a fixed text that applies to all products
• Computed: use a dynamically calculated value

You can also add a fallback value for any field. If the primary source is empty, the fallback is used instead.

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Auto-mapping

Click Auto-map to have WISEPIM suggest mappings based on matching field names. Click AI Auto-map to let AI match your product fields to the channel’s requirements automatically. This is useful when field names don’t match up exactly.

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Feed quality

After generating a feed, the Feed Quality panel scores how well your feed is set up. The score is broken down across six dimensions:

• Required Fields: are all mandatory channel fields mapped?
• Recommended Fields: how many of the channel’s recommended fields are filled?
• Title Quality: are titles descriptive and within the channel’s length requirements?
• Product Completeness: how complete are your product records overall?
• Image Coverage: what share of products have at least one image?
• GTIN/EAN Coverage: what share of products have a valid GTIN or EAN?

Scores run from Poor to Excellent, with concrete suggestions for what to fix. Click Recalculate to refresh the score after making changes.

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Feed validation

Feed Validation checks whether each individual product meets the channel’s field requirements. Click Validate to run a check. You’ll see a list of errors and warnings by product, so you can fix issues before the channel rejects your feed.

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AI optimization

The AI Optimization panel gives you three tools to improve your feed automatically:

• Optimize Titles: AI generates better titles for every product in the feed, tailored to what the channel expects
• Optimize Descriptions: AI rewrites product descriptions to be more complete and channel-appropriate
• AI Audit: AI reviews your feed setup and surfaces quick wins, including issues to fix and opportunities to improve coverage and quality
• Suggest Schedule: AI recommends when to refresh your feed based on when the channel typically fetches it

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Feed settings and refresh strategy

Each feed has three refresh strategies:

• Manual: you trigger regeneration yourself
• On change: the feed regenerates automatically whenever a product is updated
• Scheduled: the feed regenerates on a fixed schedule (hourly, daily, weekly, monthly, or a custom interval)

You can also set the product language and currency per feed, which is useful when you run separate feeds for different markets.

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Generation history

Generation History tracks every time a feed was generated. For each run you can see the version number, timestamp, number of products, file size, and duration. Select any two versions and click Compare to see a side-by-side diff. This is useful for spotting unexpected changes.

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Feed analytics

Feed Analytics shows how external platforms are accessing your feeds:

• Total Fetches: how many times the feed URL has been requested
• Unique Platforms: how many distinct platforms are fetching it
• Peak Hours: when fetches typically happen
• Cache Hit Rate: how often the cached version was served
• Platform Breakdown: which platforms are fetching and how often
• Access Timeline: fetch activity over time
• Quality Score Trend: how your feed quality score has changed across generations

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XML import

Feed Hub also supports importing products from external XML feeds. Go to XML Import, upload a file or paste a URL, and WISEPIM analyzes the XML structure and suggests field mappings automatically using AI. You can save a completed mapping as an Import Profile for reuse or schedule it to run automatically.

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