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The Profitability report has been retired. It paired pooled sales with catalog cost prices and called the result gross profit, without saying which costs were missing. It is replaced by Margin, which shows a margin only when every cost in it is known. Where it went: open Analytics, then click Margin under Sales. The old link redirects there and keeps your period, stores and currency. What changed:
  • Margin is a ladder per store: Product sales after discounts and refunds, Cost of goods, Margin after product costs, Shipping charged, Selling and fulfilment costs, Margin after selling costs, Marketing, Margin after marketing.
  • A margin built on catalog cost prices is marked ≈ and Estimated. An exact margin needs purchase prices or invoices posted on Costs.
  • Partial values are marked (known costs only) with the number of orders they cover. Nothing missing is counted as zero.
  • What’s blocking margin lists each missing cost with a button to the import that fills it.
  • The figures are contribution margins, not accounting profit, and the page says so.

Margin

The margin ladder per store and what is blocking a full margin.

Orders

The product sales and refunds at the top of the ladder.

How Order Numbers Work

CM1, CM2 and CM3, estimates and known subsets, explained.