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Authorizations

Authorization
string
header
required

Use a project API key from Settings > API Access. Send it as Authorization: Bearer wpk_.... See authentication and scopes for setup and permissions.

Path Parameters

resource_id
integer
required

Response

OK

customer_types
any
required

Who the business sells to, main market first (products.industries.CUSTOMER_TYPES).

assortment
any
required

What the business sells: industry taxonomy nodes at any level (products/industries).

origin_story
string | null
required

Tell us about how your brand came to be and its key milestones...

original_problem
string | null
required

What problem or need did your brand set out to address?

personality_characteristics
string | null
required

What personality traits best describe your brand?

communication_style
string | null
required

How would you describe your brand's communication style?

unique_phrases
string | null
required

What phrases or expressions are unique to your brand?

avoided_phrases
string | null
required

What phrases or expressions should be avoided?

core_values
string | null
required

What are your brand's core values and their importance?

values_translation
string | null
required

How do these values translate into your products?

emotions_evoked
string | null
required

What emotions do your visual elements evoke?

visual_elements
string | null
required

Describe your key colors, symbols, and visual elements...

age_location
string | null
required

What are the key demographic characteristics of your target customers?

lifestyle
string | null
required

What lifestyle characteristics define your target customers?

problems_solved
string | null
required

What specific problems do your products solve for customers?

market_frustrations
string | null
required

What frustrations do customers have with current market alternatives?

success_definitions
string | null
required

How do your customers define success when using your products?

emotional_benefits
string | null
required

What emotional benefits do customers seek from your products?

purchase_criteria
string | null
required

What factors influence customers' purchase decisions?

objections_hesitations
string | null
required

What objections or hesitations do customers have before purchasing?

intended_feelings
string | null
required

What feelings do you want customers to experience when using your products?

emotional_problem_solving
string | null
required

How do your products solve emotional problems for customers?

excitement_vocabulary
string | null
required

What words and phrases do customers use when excited about your products?

self_perception
string | null
required

How do your products change customers' self-perception?

community_identification
string | null
required

How do your products help customers identify with a community?

value_expression
string | null
required

How do your products express customers' values or lifestyle?

social_signaling
string | null
required

How do your products serve as social signals for customers?

larger_purpose
string | null
required

How do your products connect customers to a larger purpose?

guiding_principles
string | null
required

What principles guide your product development?

unique_approach
string | null
required

How does your approach differ from others in the industry?

distinguishing_features
string | null
required

What features and qualities make your products unique?

signature_elements
string | null
required

What elements are consistently present across your product line?

typical_environments
string | null
required

In what environments do customers typically use your products?

creative_uses
string | null
required

What unexpected or creative ways have customers used your products?

improvements
string | null
required

How have your products evolved and improved?

customer_feedback
string | null
required

How has customer feedback influenced product development?

co_purchased
string | null
required

Which products are frequently purchased together?

unexpected_pairings
string | null
required

What unexpected product combinations have customers created?

complementary_accessories
string | null
required

What accessories complement your products?

problem_solving_combinations
string | null
required

What product combinations solve specific customer problems?

system_integration
string | null
required

How do your products integrate into larger systems or collections?

texture_sound_smell
string | null
required

What sensory aspects make your products distinctive?

first_impressions
string | null
required

What are the most striking physical aspects of your products?

user_experience
string | null
required

How would you describe the user experience?

delightful_aspects
string | null
required

What sensory aspects delight customers?

satisfying_qualities
string | null
required

What physical qualities do customers find satisfying?

tactile_qualities
string | null
required

What tactile qualities make your products unique?

sounds_scents_tastes
string | null
required

What sounds, scents, or tastes are relevant to your products?

visual_details
string | null
required

What visual details might customers overlook?

unboxing_experience
string | null
required

How does the unboxing experience enhance the product?

environmental_factors
string | null
required

What environmental factors affect product usage?

specialized_terms
string | null
required

What specialized terms and jargon are important in your industry?

technical_terms
string | null
required

Which technical terms need to be simplified for customers?

What are the current significant trends in your industry?

company_response
string | null
required

How is your company responding to or leading these trends?

applicable_standards
string | null
required

What standards or certifications apply to your products?

certification_benefits
string | null
required

What benefits do these certifications provide to customers?

pain_points
string | null
required

What pain points in your industry do your products address?

technology_impact
string | null
required

How is technology changing your industry?

high_response_colors
string | null
required

Which colors generate the strongest customer response?

attention_grabbing
string | null
required

What visual elements grab customer attention?

sales_impact
string | null
required

What visual changes have impacted sales?

background_preference
string | null
required

Do customers prefer lifestyle or plain backgrounds?

first_notice
string | null
required

What visual elements do customers notice first?

target_keywords
string | null
required

What are your main target keywords and phrases?

long_tail_keywords
string | null
required

What long-tail keywords are important for your products?

marketing_priorities
string | null
required

What information should be prioritized in marketing?

required_sections
string | null
required

What sections must be included in product descriptions?

top_competitors
string | null
required

Who are your top competitors and how do you position against them?

differentiated_language
string | null
required

What language sets you apart from competitors?

purchase_phrases
string | null
required

What phrases trigger purchases?

testimonial_themes
string | null
required

What themes in testimonials drive conversions?

emotional_drivers
string | null
required

What emotional factors drive customer searches?

immediate_problem_solving
string | null
required

What immediate problems do your products solve?

aspirational_outcomes
string | null
required

What outcomes do customers aspire to achieve?

convincing_info
string | null
required

What information finally convinces customers to buy?

time_sensitive
string | null
required

What factors create urgency in purchasing?

quality_reassurance
string | null
required

What proof points reassure customers about quality?

expertise_validation
string | null
required

What credentials validate your expertise?

guarantees_policies
string | null
required

What guarantees and policies build trust?

reassurance_areas
string | null
required

Which areas need the most customer reassurance?

social_proof
string | null
required

What formats of social proof are most effective?

premium_objections
string | null
required

What objections do customers have about premium products?

category_misconceptions
string | null
required

What misconceptions exist about your product category?

competitor_confusion
string | null
required

What confusion do competitors create in the market?

transparency_limitations
string | null
required

What limitations should be transparently communicated?

durability_concerns
string | null
required

What concerns do customers have about durability?

urgent_motivations
string | null
required

What creates urgency in purchasing?

limited_time_offers
string | null
required

What limited-time offers drive sales?

exclusivity
string | null
required

What aspects of exclusivity do customers value?

How do social trends influence purchases?

seasonal_patterns
string | null
required

What seasonal patterns affect purchasing?

customer_value
string | null
required

How do customers describe your product's value?

price_justification
string | null
required

What aspects justify your product's price?

surprising_features
string | null
required

What features surprise and delight customers?

missed_aspects
string | null
required

What aspects of your products are often overlooked?

value_problem_solving
string | null
required

What problems do customers frequently mention your products solving?

sustainability_practices
string | null
required

What sustainability practices have you implemented?

environmental_impact
string | null
required

How do you minimize environmental impact?

ethical_practices
string | null
required

What ethical practices guide your sourcing and manufacturing?

supply_chain
string | null
required

How do you ensure fair treatment in your supply chain?

social_causes
string | null
required

What social causes do you support?

community_giving
string | null
required

How do you give back to the community?

transparency_areas
string | null
required

What areas require transparency?

communication_methods
string | null
required

How do you communicate about origins and processes?

sensory_experiences
string | null
required

What sensory experiences define your products?

origin_sourcing
string | null
required

What origin and sourcing details are important?

seasonal_ingredients
string | null
required

How do seasonal ingredients affect availability?

dietary_accommodations
string | null
required

What dietary accommodations do you offer?

serving_suggestions
string | null
required

What serving suggestions and pairings work well?

preparation_storage
string | null
required

What preparation and storage information is important?

holistic_benefits
string | null
required

What holistic benefits do your products offer?

wellness_integration
string | null
required

How do your products integrate into wellness routines?

efficacy_validation
string | null
required

How do you validate product efficacy?

benefit_timing
string | null
required

What are the immediate and long-term benefits?

sensory_qualities
string | null
required

What sensory and experiential qualities matter?

complementary_practices
string | null
required

How do your products complement other practices?

environmental_performance
string | null
required

What environmental performance advantages do you offer?

activity_enhancement
string | null
required

How do your products enhance activities?

durability_conditions
string | null
required

How do your products perform in challenging conditions?

skill_level
string | null
required

How do your products accommodate different skill levels?

safety_considerations
string | null
required

What safety considerations are important?

equipment_integration
string | null
required

How do your products integrate with other equipment?

species_needs
string | null
required

What needs are specific to different species?

life_stage
string | null
required

How do your products accommodate different life stages?

safety_durability
string | null
required

What safety and durability features are important?

owner_pet_bond
string | null
required

How do your products strengthen the owner-pet bond?

pet_health
string | null
required

What health and wellbeing benefits do you offer?

care_simplification
string | null
required

How do your products simplify pet care?

developmental_adaptation
string | null
required

How do your products adapt to development stages?

safety_standards
string | null
required

What safety standards and certifications do you meet?

learning_support
string | null
required

How do your products support learning and development?

parental_pain_points
string | null
required

What parental pain points do your products solve?

family_situation
string | null
required

How do your products accommodate different family situations?

child_engagement
string | null
required

What elements engage children?

performance_efficiency
string | null
required

What performance and efficiency benefits do you offer?

travel_safety
string | null
required

How do your products enhance travel safety and comfort?

durability_reliability
string | null
required

What durability and reliability features are important?

vehicle_accommodation
string | null
required

How do your products accommodate different vehicles?

installation_maintenance
string | null
required

What installation and maintenance considerations are important?

auto_system_integration
string | null
required

How do your products integrate with other systems?

climate_performance
string | null
required

How do your products perform in different climates?

space_optimization
string | null
required

How do your products optimize space?

aesthetic_functional
string | null
required

How do your products enhance aesthetics and functionality?

maintenance_durability
string | null
required

What maintenance and durability considerations are important?

sustainable_practices
string | null
required

How do your products support sustainable practices?

outdoor_sensory
string | null
required

What sensory experiences do your products create outdoors?

skill_level_support
string | null
required

How do your products support different skill levels?

creative_possibilities
string | null
required

What unique creative possibilities do your products offer?

tool_integration
string | null
required

How do your products integrate with other tools?

quality_performance
string | null
required

What quality and performance attributes matter?

project_preservation
string | null
required

How do your products help preserve projects?

learning_resources
string | null
required

What learning and community resources do you offer?

productivity_efficiency
string | null
required

How do your products enhance productivity?

ergonomic_comfort
string | null
required

What ergonomic and comfort features are important?

collaboration
string | null
required

How do your products facilitate collaboration?

professional_durability
string | null
required

What durability features matter in professional settings?

workplace_setting
string | null
required

How do your products adapt to workplace settings?

organizational_improvements
string | null
required

How do your products improve organization?

travel_scenarios
string | null
required

How do your products accommodate different travel scenarios?

travel_durability
string | null
required

What durability features are important for travel?

travel_convenience
string | null
required

How do your products enhance travel convenience?

travel_space_optimization
string | null
required

How do your products optimize space for travel?

regulation_compliance
string | null
required

How do your products comply with travel regulations?

destination_adaptability
string | null
required

How do your products adapt to different destinations?

craftsmanship
string | null
required

What craftsmanship details are important?

styling_versatility
string | null
required

How versatile are your products in styling?

material_quality
string | null
required

What material and quality attributes matter?

trend_timeless
string | null
required

How do your products balance trends and timelessness?

design_symbolism
string | null
required

What symbolism is incorporated into your designs?

body_type
string | null
required

How do your products accommodate different body types?

unique_perspective
string | null
required

What unique perspective or voice do your products offer?

experience_level
string | null
required

How do your products accommodate different experience levels?

emotional_responses
string | null
required

What emotional responses and insights do your products evoke?

current_events
string | null
required

How do your products connect to current events?

complementary_content
string | null
required

What complementary content enhances your products?

format_experience
string | null
required

How do different formats affect the experience?

memorable_moments
string | null
required

How do your products create memorable moments?

emotional_connection
string | null
required

How do your products foster emotional connections?

occasion_accommodation
string | null
required

How do your products accommodate different occasions?

presentation_enhancement
string | null
required

How do your products enhance presentation?

novelty_practicality
string | null
required

How do your products balance novelty and practicality?

cultural_gifting
string | null
required

How do your products align with cultural gifting practices?

apparel_styling_versatility
string | null
required

How versatile are your products in styling?

occasion_season
string | null
required

How do your products transition between occasions and seasons?

flattering_body_types
string | null
required

How do your products flatter different body types?

learning_curve
string | null
required

What learning curve should customers expect?

future_proofing
string | null
required

How do your products future-proof?

frustration_elimination
string | null
required

How do your products eliminate common frustrations?

above_fold
string | null
required

What content should be prioritized above the fold on mobile?

mobile_structure
string | null
required

How should content be structured for mobile browsing?

journey_importance
string | null
required

What information is important at each journey stage?

funnel_strategies
string | null
required

How can content support the sales funnel?

content_requirements
string | null
required

What content requirements exist for each sales channel?

platform_limitations
string | null
required

What limitations exist for each platform?

regional_adaptations
string | null
required

How should descriptions be adapted for different regions?

cultural_considerations
string | null
required

What cultural considerations affect different markets?

cultural_references
string | null
required

What cultural references need to be localized?

seasonal_relevance
string | null
required

How does seasonal relevance vary by region?

terminology_adjustments
string | null
required

What terminology needs to be adjusted internationally?

symbol_significance
string | null
required

What symbols have different significance in different cultures?

purchasing_drivers
string | null
required

What regional events drive purchasing?

first_time_vs_repeat
string | null
required

How does content differ for first-time vs. repeat buyers?

consideration_questions
string | null
required

What questions arise during the consideration process?

return_prevention
string | null
required

What information helps prevent returns?

gift_buyer_support
string | null
required

What information helps gift buyers?

seasonal_presentation
string | null
required

How should content be presented seasonally?

customer_important_specs
string | null
required

Which specifications are most important to customers?

features_needing_explanation
string | null
required

Which features need additional explanation?

performance_benchmarks
string | null
required

What performance benchmarks are helpful for customers?

industry_standards
string | null
required

How do your products compare to industry standards?

everyday_benefits
string | null
required

How do features benefit customers in everyday use?

technical_innovations
string | null
required

What technical innovations should be highlighted?

common_questions
string | null
required

What technical questions do customers commonly ask?

support_reduction
string | null
required

What information helps reduce support needs?

resonant_origins
string | null
required

What origin stories resonate with customers?

unexpected_uses
string | null
required

What unexpected ways have customers used your products?

before_after
string | null
required

What before/after scenarios effectively show impact?

craftsmanship_details
string | null
required

What craftsmanship or development details impress customers?

year_round_narratives
string | null
required

What narratives are relevant throughout the year?

positive_reviews
string | null
required

What phrases appear in positive reviews?

pre_purchase_questions
string | null
required

What questions do customers ask before purchasing?

post_use_descriptions
string | null
required

How do customers describe their experience after using your products?

terminology_levels
string | null
required

How does terminology differ between beginners and experts?

helpful_metaphors
string | null
required

What metaphors or comparisons help customers understand your products?

pre_purchase_hesitations
string | null
required

What hesitations do customers have before purchasing?

browser_to_buyer
string | null
required

What information helps convert browsers to buyers?

confidence_building
string | null
required

What guarantees build customer confidence?

value_comparison
string | null
required

What points help customers compare value?

universal_questions
string | null
required

What questions do all customers ask before purchasing?

category_clarification
string | null
required

How can category confusion be clarified?

benefit_comparisons
string | null
required

What comparisons help explain benefits?

product_bundles
string | null
required

What product bundles make decisions easier?

quick_filters
string | null
required

What filters help customers find products quickly?

critical_info
string | null
required

What information is critical for upfront decisions?

product_occasions
string | null
required

What occasions are associated with your products?

memorable_aspects
string | null
required

What aspects of the experience are most memorable?

memory_role
string | null
required

How do your products create or preserve memories?

special_moments
string | null
required

How do your products integrate into special moments?

product_traditions
string | null
required

What traditions center around your products?

id
integer
required