Your Analytics Hub
The Analytics section in WISEPIM gives you a centralized view of your e-commerce performance. From revenue trends and conversion rates to product-level insights and customer behavior, you can monitor everything that matters to your business in one place. When you open the Analytics Hub, you see a high-level summary of your key metrics — total revenue, orders, conversion rate, and average order value — with sparkline charts that show trends at a glance.Analytics data is pulled from your connected e-commerce platforms. Make sure you have at least one platform integration configured to see real data.
Key Metrics at a Glance
The Analytics Hub displays four hero metric cards at the top of the page:- Total Revenue — Your overall revenue with a trend sparkline and period-over-period change percentage.
- Orders — Total order count with visual trend data.
- Conversion Rate — The percentage of sessions that result in a purchase.
- Average Order Value (AOV) — Revenue divided by order count, helping you understand purchasing patterns.
Performance Overview Chart
Below the hero metrics, a larger interactive chart lets you toggle between Revenue and Orders to visualize trends over your selected time range. Hover over data points to see exact values for any given day.Available Reports
The Analytics Hub provides quick-access navigation cards to all specialized report sections. Each card shows a live metric preview so you can spot important changes before diving deeper.Revenue & Sales
Track revenue trends, order volumes, and sales performance across your entire catalog.
Product Performance
Monitor which products drive the most revenue, identify underperformers, and spot emerging trends.
Conversions
Analyze your conversion funnel, identify drop-off points, and optimize for higher conversion rates.
Customer Insights
Understand customer segments, lifetime value, and purchasing patterns.
Channel Comparison
Compare performance across your connected sales channels side by side.
Data Quality
Monitor product data completeness scores and get actionable improvement suggestions.
Custom Dashboards
Build your own analytics views with the metrics that matter most to you.
Traffic & Behavior
Analyze visitor behavior, session data, and engagement patterns.
Additional Report Sections
Beyond the primary reports, the Analytics Hub also gives you access to:Category Insights
Performance breakdowns by product category and market share analysis.
Search & Discovery
How customers find your products and search experience optimization.
Cross-sell & Bundles
Product affinity analysis and bundle opportunity identification.
Time Patterns
Peak purchasing times and seasonal trend analysis.
Marketing Attribution
Campaign ROI tracking and marketing channel attribution.
Navigating Analytics
You navigate the analytics section using the sidebar on the left side of the screen. The sidebar groups reports into logical sections:Analytics Hub
Start here for a top-level overview of all your key metrics and quick navigation to any report.
Performance
Dive into revenue, conversions, product performance, category insights, traffic, and search analytics.
Advanced
Access cross-sell analysis, time patterns, channel comparison, marketing attribution, and customer insights.
Time Range Controls
Most analytics pages include a time range selector that lets you adjust the reporting period. Available ranges include:| Range | Description |
|---|---|
| 7 days | Short-term trends and recent activity |
| 30 days | Monthly performance overview (default) |
| 90 days | Quarterly analysis |
| 12 months | Year-over-year comparison |
Getting Started
If you see an empty state when you first visit the Analytics Hub, it means your connected platforms have not yet synced order data. To start seeing analytics:Connect a Platform
Go to Integrations and connect at least one e-commerce platform.
Sync Your Orders
Trigger an order sync from your integration settings to pull in historical order data.