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The Marketing Attribution report connects your marketing spend to actual sales results. It shows you which campaigns and channels generate revenue, what your return on ad spend looks like, and how much it costs to acquire a customer — so you can put your budget where it works.
Marketing attribution requires campaign and spend data from your connected platforms or marketing tools. The accuracy of attribution depends on proper UTM tagging and tracking setup on your campaigns.

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Key Metrics

  • Marketing Spend — Total amount spent on marketing campaigns in the selected period.
  • Marketing Revenue — Revenue attributed to marketing-driven traffic and campaigns.
  • ROAS (Return on Ad Spend) — Marketing revenue divided by marketing spend. A ROAS of 4.0 means you earn 4 currency units for every 1 unit spent on marketing.
  • CPA (Cost per Acquisition) — Marketing spend divided by the number of new customers acquired. This tells you how much it costs to bring in one new customer.
ROAS and CPA are two sides of the same coin. ROAS measures revenue efficiency (higher is better), while CPA measures acquisition cost (lower is better). Track both to get the full picture of your marketing effectiveness.

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Charts and Tables

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Campaign Performance Table

A table listing your marketing campaigns with columns for:
  • Campaign name
  • Spend — Total budget used
  • Revenue — Revenue attributed to the campaign
  • ROAS — Return on ad spend
  • Orders — Number of orders driven by the campaign
  • CPA — Cost per acquired customer
Sort by ROAS to find your most efficient campaigns, or by revenue to find your highest-impact ones.

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Revenue by Marketing Channel

A chart breaking down marketing-attributed revenue by channel (paid search, paid social, email, affiliates, etc.). This shows where your marketing budget generates the most return.

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Spend vs. Revenue Comparison

A visual comparison of spend and revenue across campaigns, making it easy to spot campaigns where spend exceeds revenue (negative ROAS) or where a small spend drives outsized returns.

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What to Do with This Data

  • If ROAS is below 2.0 on a campaign — The campaign is barely breaking even (or losing money when you factor in product costs). Either optimize the targeting and creative, or reallocate the budget to higher-performing campaigns.
  • If CPA is higher than your average customer LTV — You are paying more to acquire customers than they are worth. Shift spend to lower-CPA channels, or focus on increasing customer lifetime value through retention.
  • If one channel has significantly higher ROAS than others — Consider increasing budget allocation to that channel, but test incrementally. ROAS can decrease as you scale spend due to audience saturation.
  • If email marketing shows high ROAS — This is common because email targets existing contacts. Make sure you are comparing email ROAS to paid channels fairly — they serve different purposes in the funnel.

Traffic & Behavior

See how marketing-driven traffic behaves on your store compared to organic visitors.

Conversions

Understand how marketing traffic converts through your purchase funnel.

Customer Insights

Track whether marketing-acquired customers become repeat buyers with strong LTV.