Search data requires your connected platform to track on-site search events. If search analytics appear empty, verify that search tracking is enabled in your platform settings.
Key Metrics
- Total Searches — The number of search queries performed in the selected period.
- Search Conversion Rate — The percentage of searches that lead to a purchase. This tells you how effective your search experience is.
- Zero-Result Rate — The percentage of searches that return no results. Every zero-result search is a missed opportunity.
- Clicks per Search — The average number of product clicks generated per search query. Higher is better — it means your search results are relevant.
Charts and Tables
Search Volume Sparkline
A sparkline chart showing search volume trends over the selected period. Spikes often correlate with marketing campaigns, seasonal demand, or new product launches.Top Search Queries
A bar chart showing your most-searched terms ranked by frequency. These represent what your customers care about most. Make sure these queries return excellent results.Search by Category Donut
A donut chart showing which product categories get the most search traffic. This tells you which categories customers actively look for versus passively browse.Discovery Method Donut
A donut chart breaking down how customers find products: direct search, category browsing, recommendations, or landing from external links. This helps you understand the relative importance of search vs. other discovery paths.Trending Searches Table
A table showing search terms with the highest growth in frequency. These are emerging trends — either new demand patterns or responses to external events like promotions.Zero-Result Queries Table
A table listing search queries that returned no results, sorted by frequency. This is your most actionable table. Each entry represents a gap between what customers want and what your store offers.Benchmarks
| Metric | Concerning | Average | Good |
|---|---|---|---|
| Search Conversion Rate | <2% | 2-4% | 4-8% |
| Zero-Result Rate | >10% | 5-10% | <5% |
| Clicks per Search | <1 | 1-2 | 2+ |
What to Do with This Data
- If zero-result rate is above 5% — Review the zero-result queries table. Add synonyms, fix misspellings in product data, or add the products customers are searching for.
- If search conversion is low despite good search volume — Your search results are not relevant enough. Improve product titles, descriptions, and tags to match the language customers use.
- If a trending search has no matching products — This is demand you are not serving. Consider adding products, or improve existing product content to match the search term.
- If clicks per search is below 1 — Search results do not look appealing. Improve product images, titles, and pricing visibility in search result displays.