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The Category Insights report zooms out from individual products to show performance at the category level. It helps you understand which categories drive your business, how market share distributes across your catalog, and where to focus your merchandising efforts.
Categories are pulled from your product data in WISEPIM. Products without assigned categories will appear under “Uncategorized” in these reports.

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Key Metrics

  • Total Revenue — Combined revenue across all categories for the selected period.
  • Active Categories — The number of categories that had at least one sale.
  • Total Orders — Order count across all categories.
  • Top Category Share — The percentage of total revenue generated by your highest-performing category.
If your top category accounts for more than 50% of revenue, your business is heavily concentrated. Consider investing in content and marketing for mid-tier categories to build a more balanced catalog.

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Charts and Tables

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Market Share Donut

A donut chart showing each category’s share of total revenue. This is the fastest way to see how balanced (or imbalanced) your revenue distribution is across categories.

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Revenue by Category Bar Chart

A horizontal bar chart ranking categories by revenue. Categories at the top are your revenue leaders. Compare this with the market share donut to see both absolute values and relative proportions.

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Category Performance Table

A detailed table with one row per category and columns for:
  • Revenue — Total revenue for the category
  • Orders — Number of orders containing products from this category
  • Units Sold — Total quantity of items sold
  • Average Order Value — Average revenue per order in this category
  • Market Share % — Percentage of total revenue this category represents
Sort by any column to find your strongest and weakest categories.

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What to Do with This Data

  • If a category has high orders but low AOV — Products in this category are selling frequently but at low price points. Look for upselling or bundling opportunities within the category.
  • If a category’s market share is declining — Investigate whether the decline is driven by specific products losing traction, seasonal effects, or increased competition. Check product content freshness.
  • If you have many categories with tiny market share — Consider consolidating small categories for clearer navigation, or invest in improving product content in those categories to boost visibility.
  • If one category dominates — Diversify by improving product content, images, and SEO for underperforming categories. Reallocate some marketing spend to grow secondary categories.

Product Performance

Drill down from category-level insights to individual product performance.

Revenue & Sales

See the overall revenue picture across all categories and channels.

Channels

Compare category performance across your different sales channels.