Skip to main content
The Product Performance report breaks down your catalog at the individual product level. Instead of looking at totals, you see exactly which products sell the most, generate the most revenue, and where pricing opportunities exist.
Product performance data requires synced order data from at least one connected platform. Products without any orders in the selected time range will not appear in the rankings.

Key Metrics

  • Products Sold — The number of distinct products that had at least one sale in the selected period.
  • Total Units — Total quantity of items sold across all products.
  • Total Revenue — Combined revenue from all product sales.
  • Total Orders — Number of orders that included at least one product.
Compare “Products Sold” against your total catalog size. If only a small fraction of your catalog is generating sales, you may have visibility or pricing issues with the rest.

Charts and Tables

Best Sellers Bar Chart

A horizontal bar chart ranking your top products by units sold. This highlights your volume leaders — the products customers buy most frequently, regardless of price point.

Revenue by Category Donut

A donut chart showing how product revenue distributes across your categories. Use this alongside the category bar chart on the Revenue & Sales page to cross-reference volume vs. value by category.

Top Products Table

The core of this report. A detailed table with columns for:
  • Product name and SKU
  • Revenue generated
  • Units sold
  • Average selling price
Sort by any column to find different insights. Sorting by revenue shows your highest-value products. Sorting by units shows your highest-volume products. Sorting by average price reveals pricing outliers.

What to Do with This Data

  • If a high-volume product has a low average price — You may have room to increase the price without significantly impacting demand. Test a small price increase.
  • If a product has high revenue but low units — It is a premium item. Make sure it has strong product content, multiple images, and detailed descriptions to maintain conversion.
  • If most revenue comes from a handful of products — Your catalog is top-heavy. Invest in improving the content and visibility of mid-tier products to diversify revenue.
  • If a previously strong product is declining — Check for new competitors, stock issues, or stale product content that needs refreshing.