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Knowledge Library
Build your brand knowledge base to help AI create better, more personalized product content
Knowledge Library
Your Knowledge Library is the foundation for creating exceptional AI-generated product content. By providing information about your brand, products, and target audience, you help WISEPIM’s AI understand your unique voice and create content that truly resonates with your customers.
The more complete your Knowledge Library, the better our AI can create tailored product content that matches your brand’s personality and speaks directly to your audience.
What the Knowledge Library Does
The Knowledge Library serves as your brand’s memory bank, helping AI understand:
- Your Brand Identity: Voice, tone, values, and personality
- Your Products: Categories, features, benefits, and technical details
- Your Audience: Customer demographics, preferences, and pain points
- Your Market: Industry context, competitors, and positioning
- Your Goals: Business objectives and content strategy
How It Improves Your Content
Before Knowledge Library
- Generic, one-size-fits-all product descriptions
- Inconsistent brand voice across products
- Missing key selling points and benefits
- Content that doesn’t connect with your audience
After Knowledge Library
- Personalized content that reflects your brand’s unique voice
- Consistent messaging across all product descriptions
- Targeted content that speaks to your specific audience
- Rich descriptions that highlight your products’ best features
Understanding Your Completion Progress
Completion Tracking
Your Knowledge Library shows completion as a percentage based on how many fields you’ve filled out across all categories. The system tracks:
- Total Fields: All available information fields across categories
- Completed Fields: Fields with meaningful content (not just empty or minimal text)
- Progress Percentage: Your overall completion rate
Completion Milestones
0-15% Complete: “Your Brand’s Story Begins Here ✨”
- Just getting started with basic brand information
- Focus on core brand identity and values
16-30% Complete: “Building Your Brand’s Foundation 🏗️”
- Establishing key brand elements
- Adding product category information
31-45% Complete: “Your Brand’s Voice is Emerging 🎯”
- Brand personality becoming clear
- Product knowledge taking shape
46-60% Complete: “Unleashing Your Brand’s Potential 🚀”
- Strong foundation with detailed information
- AI can create more targeted content
61-75% Complete: “Your Brand’s Impact is Growing 🌟”
- Comprehensive brand and product knowledge
- High-quality, personalized content generation
76-90% Complete: “Your Brand’s Superpower is Ready ⚡”
- Nearly complete knowledge base
- Exceptional AI content quality
91-100% Complete: “Your Brand’s Masterpiece is Complete 🎨”
- Comprehensive knowledge base
- Maximum AI content personalization
Knowledge Categories
Brand Identity & Voice
What This Covers:
- Brand personality and tone of voice
- Core values and mission
- Brand story and history
- Visual identity guidelines
Why It Matters:
- Ensures consistent brand voice across all content
- Helps AI understand your brand’s personality
- Creates emotional connection with customers
- Maintains brand authenticity
Key Information to Include:
- Brand adjectives (professional, friendly, innovative)
- Communication style preferences
- Words and phrases to use or avoid
- Brand positioning statements
Product Information
What This Covers:
- Product categories and types
- Key features and benefits
- Technical specifications
- Use cases and applications
Why It Matters:
- Enables accurate product descriptions
- Highlights important selling points
- Ensures technical accuracy
- Improves product discoverability
Key Information to Include:
- Product category definitions
- Standard features across product lines
- Common benefits and value propositions
- Technical terminology and specifications
Target Audience
What This Covers:
- Customer demographics and psychographics
- Pain points and challenges
- Goals and motivations
- Preferred communication styles
Why It Matters:
- Creates customer-focused content
- Addresses specific needs and concerns
- Uses appropriate language and tone
- Improves conversion rates
Key Information to Include:
- Customer personas and segments
- Common questions and objections
- Preferred benefits and features
- Communication preferences
Market Context
What This Covers:
- Industry landscape and trends
- Competitive positioning
- Market challenges and opportunities
- Regulatory considerations
Why It Matters:
- Positions products appropriately
- Addresses market-specific concerns
- Differentiates from competitors
- Ensures compliance and accuracy
Key Information to Include:
- Industry terminology and standards
- Competitive advantages
- Market trends and developments
- Regulatory requirements
[Screenshot of the knowledge categories grid with completion percentages]
Building Your Knowledge Library
Getting Started
- Access Knowledge Library: Navigate to the Knowledge Library from your main menu
- Review Categories: See all available knowledge categories and their completion status
- Start with Basics: Begin with Brand Identity to establish your foundation
- Work Systematically: Complete one category at a time for best results
Filling Out Information
- Choose a Category: Click on any knowledge category card
- Complete Subcategories: Work through each subcategory systematically
- Provide Detailed Information: The more detail you provide, the better the AI results
- Save Regularly: Your progress is automatically saved as you work
Best Practices for Content
Be Specific and Detailed:
- Provide concrete examples rather than vague descriptions
- Include specific terminology your industry uses
- Mention particular features that matter to your customers
Use Your Brand Voice:
- Write in the tone you want AI to emulate
- Include phrases and expressions your brand commonly uses
- Avoid generic corporate language
Think About Your Customers:
- Consider what information would help customers make decisions
- Include common questions and concerns
- Focus on benefits, not just features
Keep It Current:
- Update information when your brand or products evolve
- Review and refresh content periodically
- Add new product categories as you expand
[Screenshot of a knowledge category form with example content]
Managing Your Knowledge Library
Tracking Progress
Category-Level Progress:
- Each category shows its completion percentage
- See which subcategories need attention
- Track your overall progress toward 100%
Priority Areas:
- Focus on categories with low completion first
- Complete foundational categories (Brand Identity) early
- Build on completed categories with related information
Updating Information
When to Update:
- Brand messaging or positioning changes
- New product lines or categories added
- Target audience shifts or expands
- Market conditions or competition changes
How to Update:
- Navigate to the relevant category
- Edit existing information or add new details
- Save changes to update your knowledge base
- Monitor how updates improve AI content quality
Quality Control
Review Your Content:
- Ensure information is accurate and current
- Check that tone matches your brand voice
- Verify technical details and specifications
- Confirm customer information is up-to-date
Test AI Output:
- Generate sample product descriptions after updates
- Review AI content for accuracy and brand alignment
- Make adjustments to knowledge base as needed
- Iterate to improve content quality
Using Knowledge Library with AI Features
Content Generation
How Knowledge Library Helps:
- AI uses your brand voice and tone
- Product descriptions include relevant features
- Content addresses your audience’s specific needs
- Messaging aligns with your market positioning
Best Results:
- Complete Brand Identity category first
- Provide detailed product information
- Include comprehensive audience insights
- Keep information current and accurate
Prompt Enhancement
Knowledge-Informed Prompts:
- AI prompts automatically incorporate your knowledge
- Brand voice is consistently applied
- Product-specific information is included
- Audience preferences are considered
Custom Prompt Creation:
- Use knowledge library information in custom prompts
- Reference specific brand guidelines
- Include audience-specific language
- Incorporate market context
Advanced Knowledge Library Strategies
Segmented Knowledge
Multiple Audiences:
- Create detailed personas for different customer segments
- Include segment-specific pain points and benefits
- Tailor messaging for different use cases
- Address various customer journey stages
Product Lines:
- Provide detailed information for each product category
- Include line-specific features and benefits
- Address different customer needs per product line
- Maintain consistency while allowing for variation
Competitive Intelligence
Market Positioning:
- Include information about your competitive advantages
- Address common competitor weaknesses
- Highlight unique value propositions
- Position against market alternatives
Industry Context:
- Provide industry-specific terminology
- Include regulatory or compliance considerations
- Address market trends and developments
- Reference industry standards and practices
Content Strategy Integration
SEO Considerations:
- Include target keywords and phrases
- Provide search intent information
- Address common search queries
- Include semantic keyword variations
Content Goals:
- Define content objectives for different product types
- Include conversion-focused messaging
- Address different stages of the buying process
- Align with broader marketing strategies
Measuring Knowledge Library Impact
Content Quality Improvements
Before and After Comparison:
- Review AI-generated content before knowledge library completion
- Compare with content generated after comprehensive knowledge input
- Measure improvements in brand voice consistency
- Assess relevance and customer appeal
Key Metrics to Track:
- Content generation speed and efficiency
- Brand voice consistency across products
- Customer engagement with product descriptions
- Conversion rate improvements
Ongoing Optimization
Regular Reviews:
- Schedule quarterly knowledge library reviews
- Update information based on market changes
- Refine content based on AI output quality
- Expand knowledge base as business grows
Feedback Integration:
- Incorporate customer feedback into knowledge base
- Update based on sales team insights
- Refine messaging based on market response
- Continuously improve AI content quality
Troubleshooting Common Issues
”AI Content Doesn’t Match My Brand”
Solutions:
- Complete the Brand Identity category thoroughly
- Provide specific examples of your brand voice
- Include detailed tone and style guidelines
- Review and update brand information regularly
”Product Descriptions Are Too Generic”
Solutions:
- Add more detailed product category information
- Include specific features and benefits
- Provide use case examples
- Add technical specifications and details
”Content Doesn’t Address Customer Needs”
Solutions:
- Complete Target Audience category comprehensively
- Include detailed customer personas
- Add common questions and pain points
- Provide customer journey information
”Slow Progress on Knowledge Library”
Tips for Efficiency:
- Start with the most important categories
- Work on one category at a time
- Set aside dedicated time for knowledge entry
- Use existing brand documents as reference
Getting Help
If You Need Assistance
- Content Strategy: Consult with marketing team for brand voice guidance
- Product Information: Work with product teams for technical details
- Customer Insights: Leverage sales and support teams for audience information
- Technical Issues: Contact support for system-related problems
Useful Resources
- Brand Guidelines: Use existing brand documents as reference
- Customer Research: Incorporate market research and customer feedback
- Product Documentation: Reference technical specifications and features
- Competitor Analysis: Include market positioning and differentiation
Your Knowledge Library is a living document that should evolve with your business. Regular updates and refinements will continue to improve your AI-generated content quality.