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Knowledge Library

Your Knowledge Library is the foundation for creating exceptional AI-generated product content. By providing information about your brand, products, and target audience, you help WISEPIM’s AI understand your unique voice and create content that truly resonates with your customers.

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What the Knowledge Library Does

The Knowledge Library serves as your brand’s memory bank, helping AI understand:

• Your Brand Identity: Voice, tone, values, and personality
• Your Products: Categories, features, benefits, and technical details
• Your Audience: Customer demographics, preferences, and pain points
• Your Market: Industry context, competitors, and positioning
• Your Goals: Business objectives and content strategy

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How It Improves Your Content

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Before Knowledge Library

• Generic, one-size-fits-all product descriptions
• Inconsistent brand voice across products
• Missing key selling points and benefits
• Content that doesn’t connect with your audience

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After Knowledge Library

• Personalized content that reflects your brand’s unique voice
• Consistent messaging across all product descriptions
• Targeted content that speaks to your specific audience
• Rich descriptions that highlight your products’ best features

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Understanding Your Completion Progress

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Completion Tracking

Your Knowledge Library shows completion as a percentage based on how many fields you’ve filled out across all categories. The system tracks:

• Total Fields: All available information fields across categories
• Completed Fields: Fields with meaningful content (not just empty or minimal text)
• Progress Percentage: Your overall completion rate

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Completion Milestones

0-15% Complete: “Your Brand’s Story Begins Here ✨”

• Just getting started with basic brand information
• Focus on core brand identity and values

16-30% Complete: “Building Your Brand’s Foundation 🏗️”

• Establishing key brand elements
• Adding product category information

31-45% Complete: “Your Brand’s Voice is Emerging 🎯”

• Brand personality becoming clear
• Product knowledge taking shape

46-60% Complete: “Unleashing Your Brand’s Potential 🚀”

• Strong foundation with detailed information
• AI can create more targeted content

61-75% Complete: “Your Brand’s Impact is Growing 🌟”

• Comprehensive brand and product knowledge
• High-quality, personalized content generation

76-90% Complete: “Your Brand’s Superpower is Ready ⚡”

• Nearly complete knowledge base
• Exceptional AI content quality

91-100% Complete: “Your Brand’s Masterpiece is Complete 🎨”

• Comprehensive knowledge base
• Maximum AI content personalization

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Knowledge Categories

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Brand Identity & Voice

What This Covers:

• Brand personality and tone of voice
• Core values and mission
• Brand story and history
• Visual identity guidelines

Why It Matters:

• Ensures consistent brand voice across all content
• Helps AI understand your brand’s personality
• Creates emotional connection with customers
• Maintains brand authenticity

Key Information to Include:

• Brand adjectives (professional, friendly, innovative)
• Communication style preferences
• Words and phrases to use or avoid
• Brand positioning statements

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Product Information

What This Covers:

• Product categories and types
• Key features and benefits
• Technical specifications
• Use cases and applications

Why It Matters:

• Enables accurate product descriptions
• Highlights important selling points
• Ensures technical accuracy
• Improves product discoverability

Key Information to Include:

• Product category definitions
• Standard features across product lines
• Common benefits and value propositions
• Technical terminology and specifications

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Target Audience

What This Covers:

• Customer demographics and psychographics
• Pain points and challenges
• Goals and motivations
• Preferred communication styles

Why It Matters:

• Creates customer-focused content
• Addresses specific needs and concerns
• Uses appropriate language and tone
• Improves conversion rates

Key Information to Include:

• Customer personas and segments
• Common questions and objections
• Preferred benefits and features
• Communication preferences

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Market Context

What This Covers:

• Industry landscape and trends
• Competitive positioning
• Market challenges and opportunities
• Regulatory considerations

Why It Matters:

• Positions products appropriately
• Addresses market-specific concerns
• Differentiates from competitors
• Ensures compliance and accuracy

Key Information to Include:

• Industry terminology and standards
• Competitive advantages
• Market trends and developments
• Regulatory requirements

[Screenshot of the knowledge categories grid with completion percentages]

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Building Your Knowledge Library

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Getting Started

1. Access Knowledge Library: Navigate to the Knowledge Library from your main menu
2. Review Categories: See all available knowledge categories and their completion status
3. Start with Basics: Begin with Brand Identity to establish your foundation
4. Work Systematically: Complete one category at a time for best results

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Filling Out Information

1. Choose a Category: Click on any knowledge category card
2. Complete Subcategories: Work through each subcategory systematically
3. Provide Detailed Information: The more detail you provide, the better the AI results
4. Save Regularly: Your progress is automatically saved as you work

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Best Practices for Content

Be Specific and Detailed:

• Provide concrete examples rather than vague descriptions
• Include specific terminology your industry uses
• Mention particular features that matter to your customers

Use Your Brand Voice:

• Write in the tone you want AI to emulate
• Include phrases and expressions your brand commonly uses
• Avoid generic corporate language

Think About Your Customers:

• Consider what information would help customers make decisions
• Include common questions and concerns
• Focus on benefits, not just features

Keep It Current:

• Update information when your brand or products evolve
• Review and refresh content periodically
• Add new product categories as you expand

[Screenshot of a knowledge category form with example content]

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Managing Your Knowledge Library

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Tracking Progress

Category-Level Progress:

• Each category shows its completion percentage
• See which subcategories need attention
• Track your overall progress toward 100%

Priority Areas:

• Focus on categories with low completion first
• Complete foundational categories (Brand Identity) early
• Build on completed categories with related information

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Updating Information

When to Update:

• Brand messaging or positioning changes
• New product lines or categories added
• Target audience shifts or expands
• Market conditions or competition changes

How to Update:

• Navigate to the relevant category
• Edit existing information or add new details
• Save changes to update your knowledge base
• Monitor how updates improve AI content quality

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Quality Control

Review Your Content:

• Ensure information is accurate and current
• Check that tone matches your brand voice
• Verify technical details and specifications
• Confirm customer information is up-to-date

Test AI Output:

• Generate sample product descriptions after updates
• Review AI content for accuracy and brand alignment
• Make adjustments to knowledge base as needed
• Iterate to improve content quality

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Using Knowledge Library with AI Features

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Content Generation

How Knowledge Library Helps:

• AI uses your brand voice and tone
• Product descriptions include relevant features
• Content addresses your audience’s specific needs
• Messaging aligns with your market positioning

Best Results:

• Complete Brand Identity category first
• Provide detailed product information
• Include comprehensive audience insights
• Keep information current and accurate

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Prompt Enhancement

Knowledge-Informed Prompts:

• AI prompts automatically incorporate your knowledge
• Brand voice is consistently applied
• Product-specific information is included
• Audience preferences are considered

Custom Prompt Creation:

• Use knowledge library information in custom prompts
• Reference specific brand guidelines
• Include audience-specific language
• Incorporate market context

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Advanced Knowledge Library Strategies

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Segmented Knowledge

Multiple Audiences:

• Create detailed personas for different customer segments
• Include segment-specific pain points and benefits
• Tailor messaging for different use cases
• Address various customer journey stages

Product Lines:

• Provide detailed information for each product category
• Include line-specific features and benefits
• Address different customer needs per product line
• Maintain consistency while allowing for variation

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Competitive Intelligence

Market Positioning:

• Include information about your competitive advantages
• Address common competitor weaknesses
• Highlight unique value propositions
• Position against market alternatives

Industry Context:

• Provide industry-specific terminology
• Include regulatory or compliance considerations
• Address market trends and developments
• Reference industry standards and practices

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Content Strategy Integration

SEO Considerations:

• Include target keywords and phrases
• Provide search intent information
• Address common search queries
• Include semantic keyword variations

Content Goals:

• Define content objectives for different product types
• Include conversion-focused messaging
• Address different stages of the buying process
• Align with broader marketing strategies

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Measuring Knowledge Library Impact

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Content Quality Improvements

Before and After Comparison:

• Review AI-generated content before knowledge library completion
• Compare with content generated after comprehensive knowledge input
• Measure improvements in brand voice consistency
• Assess relevance and customer appeal

Key Metrics to Track:

• Content generation speed and efficiency
• Brand voice consistency across products
• Customer engagement with product descriptions
• Conversion rate improvements

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Ongoing Optimization

Regular Reviews:

• Schedule quarterly knowledge library reviews
• Update information based on market changes
• Refine content based on AI output quality
• Expand knowledge base as business grows

Feedback Integration:

• Incorporate customer feedback into knowledge base
• Update based on sales team insights
• Refine messaging based on market response
• Continuously improve AI content quality

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Troubleshooting Common Issues

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”AI Content Doesn’t Match My Brand”

Solutions:

• Complete the Brand Identity category thoroughly
• Provide specific examples of your brand voice
• Include detailed tone and style guidelines
• Review and update brand information regularly

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”Product Descriptions Are Too Generic”

Solutions:

• Add more detailed product category information
• Include specific features and benefits
• Provide use case examples
• Add technical specifications and details

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”Content Doesn’t Address Customer Needs”

Solutions:

• Complete Target Audience category comprehensively
• Include detailed customer personas
• Add common questions and pain points
• Provide customer journey information

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”Slow Progress on Knowledge Library”

Tips for Efficiency:

• Start with the most important categories
• Work on one category at a time
• Set aside dedicated time for knowledge entry
• Use existing brand documents as reference

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Getting Help

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If You Need Assistance

• Content Strategy: Consult with marketing team for brand voice guidance
• Product Information: Work with product teams for technical details
• Customer Insights: Leverage sales and support teams for audience information
• Technical Issues: Contact support for system-related problems

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Useful Resources

• Brand Guidelines: Use existing brand documents as reference
• Customer Research: Incorporate market research and customer feedback
• Product Documentation: Reference technical specifications and features
• Competitor Analysis: Include market positioning and differentiation