Conversion data requires your connected platform to provide session and checkout event data. Not all integrations support full funnel tracking — check your integration settings for details.
Key Metrics
- Conversion Rate — The percentage of sessions that result in a completed purchase. This is the single most important efficiency metric for your store.
- Cart Abandonment Rate — The percentage of shoppers who add items to cart but leave without completing checkout.
- Checkout Abandonment Rate — The percentage of shoppers who start checkout but do not finish the purchase.
- Add-to-Cart Rate — The percentage of sessions where a visitor adds at least one item to their cart.
Charts and Tables
Conversion Funnel
A visual funnel showing the progression from sessions → product views → add-to-cart → checkout started → purchase completed. Each stage shows the absolute count and the drop-off percentage to the next stage. The biggest percentage drops indicate where you are losing the most potential customers.Conversion by Device
A donut chart breaking down conversion rate by device type (desktop, mobile, tablet). Mobile typically converts lower than desktop — if the gap is large, your mobile shopping experience may need attention.Conversion by Traffic Source
A bar chart comparing conversion rates across traffic sources (organic search, paid ads, social media, direct, email). This tells you which channels bring the highest-quality traffic, not just the most traffic.Benchmarks
| Metric | Average | Good | Excellent |
|---|---|---|---|
| Conversion Rate | 2-3% | 3-5% | 5%+ |
| Cart Abandonment | 70% | 60-70% | <60% |
| Checkout Abandonment | 25% | 15-25% | <15% |
| Add-to-Cart Rate | 5-8% | 8-12% | 12%+ |
What to Do with This Data
- If add-to-cart rate is low — Visitors are not finding what they want or are not convinced to buy. Improve product images, descriptions, and pricing visibility on product pages.
- If cart abandonment is above 70% — Check for unexpected shipping costs, complicated checkout flows, or missing payment methods. These are the most common cart killers.
- If mobile conversion is significantly lower than desktop — Your mobile experience needs optimization. Test page load speed, button sizes, and checkout flow on mobile devices.
- If a traffic source has high volume but low conversion — That channel is bringing unqualified traffic. Refine your targeting or adjust expectations for that source.