Revenue data comes from your connected e-commerce integrations. You need at least one platform connected with order data synced to see metrics here.
Key Metrics
- Total Revenue — Your total sales revenue for the selected period, with a percentage change compared to the previous period.
- Total Orders — The number of completed orders, showing order volume trends.
- Average Order Value (AOV) — Revenue divided by orders. A rising AOV means customers are spending more per transaction.
- Items Sold — Total product units sold across all orders.
Charts and Tables
Revenue Trend Comparison
A line chart comparing revenue across two time periods (current vs. previous). Use this to spot growth or decline patterns and identify seasonal effects. Hover over data points for exact daily values.Revenue by Channel
A donut chart showing how revenue splits across your connected sales channels (Shopify, WooCommerce, Magento, etc.). This tells you which channels drive the most revenue and whether your channel mix is balanced or overly dependent on one platform.Revenue by Category
A horizontal bar chart ranking your product categories by revenue contribution. Categories at the top generate the most revenue. Use this to identify your strongest categories and spot underperforming ones that might need attention.Top Products Table
A sortable table listing your highest-revenue products with columns for product name, SKU, revenue, units sold, and average selling price. Sort by any column to find your best sellers or identify products with unusually high or low average prices.What to Do with This Data
- If revenue is growing but orders are flat — Your AOV is increasing, which is great. Look at whether this comes from price increases or customers buying more items per order.
- If one channel dominates revenue (>70%) — You are too dependent on a single platform. Consider investing in underperforming channels to reduce risk.
- If a top category is declining — Check whether the decline is seasonal or structural. Look at product-level data to see if specific products are losing traction.
- If AOV is dropping — Review your pricing strategy, check for excessive discounting, and consider bundling or minimum-order incentives.