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The Channels report puts your connected sales platforms side by side so you can compare performance across Shopify, WooCommerce, Magento, and any other channels you sell on. Instead of checking each platform separately, you get a unified view of where your sales are happening and which channels work hardest for you.
Channel data comes from your connected e-commerce integrations. Each platform appears as a separate channel. Connect multiple platforms in Integrations to get the full comparison view.

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Key Metrics

  • Primary Channel — Your highest-revenue sales channel for the selected period.
  • Active Channels — The number of connected channels that had at least one order.
  • Total Revenue — Combined revenue across all channels.
  • Total Orders — Combined order count across all channels.
Do not just compare revenue across channels — compare efficiency. A channel with lower revenue but higher AOV and conversion rate might deserve more investment than a high-volume, low-margin channel.

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Charts and Tables

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Revenue Share Donut

A donut chart showing each channel’s percentage of total revenue. This instantly tells you how dependent you are on any single platform.

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Orders by Channel Bar Chart

A bar chart comparing order volume across channels. Compare this with the revenue donut to spot channels where you get many orders but low revenue per order (or vice versa).

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AOV by Channel Bar Chart

A bar chart comparing average order value across channels. Differences in AOV between channels can reveal different customer demographics, product mixes, or pricing strategies per platform.

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Channel Performance Table

A comprehensive table with one row per channel and columns for:
  • Revenue — Total revenue for the channel
  • Orders — Number of orders
  • AOV — Average order value
  • Units Sold — Total items sold
  • Revenue Share % — Percentage of total revenue
Sort by any column to identify your strongest and weakest channels.

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What to Do with This Data

  • If one channel has 70%+ of your revenue — You are heavily dependent on a single platform. Actively invest in growing secondary channels to reduce risk.
  • If a channel has high orders but low AOV — That channel may attract bargain shoppers or the product mix listed there skews lower-priced. Consider adjusting your assortment or pricing strategy for that platform.
  • If a new channel is underperforming — Check whether product content is fully optimized for that platform. Each channel has different requirements for titles, descriptions, and images.
  • If AOV varies significantly across channels — Investigate whether this reflects different customer segments or different product catalogs per channel. Align your strategy accordingly.

Revenue & Sales

See the combined revenue picture across all your channels and categories.

Marketing Attribution

Understand which marketing efforts drive sales to each channel.

Category Insights

Compare category performance to see which products work best on which channels.