Overview
Data Quality settings let you control how WISEPIM calculates product quality scores. The quality score is a composite metric built from four domains, each with configurable weights and sub-components. This gives you full control over what “good product data” means for your business.
You must select a project from the project switcher before you can edit Data Quality settings.
General
The General tab controls the top-level scoring model.
Domain Weights
Your overall quality score is calculated from four domains. Adjust the weight of each domain to reflect its importance to your business:
| Domain | Description | Default Weight |
|---|
| Completeness | How thoroughly product fields are filled in. | 25% |
| Channel Readiness | Whether products meet channel-specific requirements. | 25% |
| SEO Discoverability | How well product content is optimized for search engines. | 25% |
| Conversion Potential | How persuasive and purchase-ready the product content is. | 25% |
If you primarily sell through marketplaces, increase the Channel Readiness weight. If organic traffic is your main acquisition channel, prioritize SEO Discoverability.
Grade Thresholds
Quality scores are mapped to letter grades. You can adjust the minimum score required for each grade:
| Grade | Default Minimum Score |
|---|
| A | 90 |
| B | 80 |
| C | 70 |
| D | 60 |
Completeness
The Completeness tab controls how WISEPIM evaluates whether product data is fully filled in.
Component Weights
Completeness is split into three components:
| Component | Description | Default Weight |
|---|
| Required Attributes | Attributes marked as required in your schema. | 50% |
| Core Fields | Standard product fields like name, price, and SKU. | 30% |
| Optional Attributes | Non-required attributes that still add value. | 20% |
Core Field Weights
You can enable or disable individual core fields and adjust their relative importance:
- Product Name (weight: 5)
- Description (weight: 5)
- Price (weight: 4)
- SKU (weight: 3)
- Short Description (weight: 2)
- Brand (weight: 2)
- EAN (weight: 2)
Higher weight values mean that field contributes more to the completeness score. A missing high-weight field hurts the score more than a missing low-weight field.
Channels
The Channels tab lets you configure channel readiness scoring.
Component Weights
| Component | Description | Default Weight |
|---|
| Required Fields | Fields the platform mandates for listing. | 40% |
| Recommended Fields | Fields the platform recommends for better listings. | 25% |
| Content Compliance | Whether content meets platform-specific guidelines. | 35% |
- Shopify
- Magento 2
- WooCommerce
- Kaufland
- CCV Shop
- Lightspeed
Only enable platforms you actually sell on. Disabling unused platforms prevents them from dragging down your channel readiness score.
SEO
The SEO tab lets you define character limits for meta fields and content length. These limits determine whether products score well on SEO discoverability.
Character Limits
| Field | Default Min | Default Max |
|---|
| Meta Title | 50 | 60 |
| Meta Description | 140 | 160 |
| Content (description) | 300 | 1,500 |
Search engines typically truncate meta titles beyond 60 characters and meta descriptions beyond 160 characters. Staying within these limits ensures your content displays fully in search results.
Conversion
The Conversion tab controls how WISEPIM evaluates product content for its ability to drive purchases.
Component Weights
| Component | Description | Default Weight |
|---|
| Persuasive Content | Compelling descriptions, benefit-focused copy. | 30% |
| Trust Signals | Brand info, reviews, certifications. | 25% |
| Visual Appeal | Image quality and quantity. | 25% |
| Purchase Enablers | Price, availability, shipping info. | 20% |
Saving Changes
When you modify any setting across any tab, a save bar appears at the bottom:
- Save — Persists your quality scoring settings to the project. The save button is only active when changes are valid.
- Undo — Reverts all changes to the last saved state.
After saving new quality settings, product quality scores are recalculated the next time products are evaluated. Existing scores are not updated instantly.
