Before you start: decide which spelling is correct before you touch anything, ideally from the brand’s own site. Everything below is a bulk edit, so link a term to the wrong master and you will be running the whole pass twice.
Find every variant before you replace anything
Replacing the variants you happen to have noticed leaves the ones you have not. Build the full list first.
1
Cast a wide net first
On the Products page, click Filters next to the search bar, open the Advanced filters tab, and filter the Brand field (or whichever field holds the term) with contains and the shortest distinctive fragment:
sound, not SoundMax. The summary panel previews the match count while you build, so you can see how wide you have cast before applying anything.2
Separate the variants from each other
Now narrow with the operators that distinguish near-identical values: case-sensitive equals to isolate one capitalisation, regex match for spacing and punctuation differences, starts with and ends with for prefix and suffix noise. Write down the count behind each variant - those numbers are how you will know the replacement worked. See filtering products for the full operator list.
3
Confirm you are fixing wording, not duplicates
Terminology drift and duplicate products often arrive in the same supplier file, and rewriting text across a set that is half duplicates means doing it twice. A quick is duplicate check on SKU settles it; if it comes back full, resolve the duplicates first with clean up a catalog you inherited.
4
Save the query as a filter set
Name it in the Save filter set box and save. You will re-run this exact filter after the replacement to prove the variant is gone, and after every future import to check it has not come back.
Collapse the variants into one spelling
Order matters here for the same reason it does in any text cleanup: a hidden trailing space or an unexpected capital is what makes a replacement silently miss a few hundred products. Three bulk actions look interchangeable and are not, so pick deliberately.
1
Trim the whitespace first
Select your products, click Bulk Edit in the Products toolbar, and run Trim Whitespace over the fields that hold the term.
Soundmax and Soundmax are two values to a filter and two facets to a storefront, and no later step will match both reliably while the space is still there.2
Replace one variant at a time
Run Find and Replace once per variant, targeting every field the term appears in: name, descriptions, SEO fields, brand, supplier, custom text attributes. Turn on Match whole words only so a short term is not rewritten inside a longer word, and leave Case sensitive off so every capitalisation of that variant is caught in the one run.
3
Standardize case only where a uniform style is right
Reach for Standardize Text Case only on a field that genuinely should read one way throughout. Run it after the replacements, not before: a Title Case pass over a field you have already corrected will re-capitalize the exact brand strings you just fixed. Keep the field selection narrow and read the live before/after preview.
4
Re-run your saved filter
Load the filter set from the first section. Every variant should now return zero products and the approved spelling should hold the combined count. If a variant still has matches, you missed a field, not a product.
Write the approved terms down once
Everything so far was a one-off. The dictionary is what makes it repeatable, and it is the input to a bulk action most people never find on their own.
1
Add each term to the Dictionary
Go to Settings → Translation → Dictionary and click + Add term: enter the source term and the exact wording you want in each language. Add context where a term is ambiguous, so “mouse” as an audio category and “mouse” as a computer peripheral do not collide.
2
Lock the names that must never change
Turn on Keep as-is for brand names, product codes, and trademarks. That is what stops a translation run from helpfully rendering your brand into German, and it is why the dictionary is worth building even if you sell in one language today.
3
Enter them in bulk if you have a list
The Dictionary has a Bulk edit text mode for adding many terms at once, which is far quicker than clicking through entries when you are transcribing a brand style guide.
4
Apply the dictionary to the whole catalog
Select your products, click Bulk Edit, and pick Enforce Dictionary under Text & Content. It reads your active dictionary entries and swaps the source terms for the approved wording across the fields you choose, including the translated fields per language, which is the part a manual find-and-replace pass almost always misses. Terms you locked to stay as-is are skipped rather than rewritten.
5
Make it part of every import
Run Enforce Dictionary after each new supplier file lands. A feed brings its own vocabulary with it, and one bulk action costs you less than the filtering you did in section one.
Stop the variants coming back
The dictionary fixes wording you already have; this section is about wording that has not arrived yet. Do it now, while you still remember which spellings were wrong - in three months the retired variants are exactly what nobody can list from memory.1
Replace free text with a fixed list of values
The most durable fix is structural: where the possible values are known in advance, a select attribute backed by a shared options set means nobody can type a fifth spelling, because there is nothing to type into. Set this up in attributes.
2
Add a Quality Guard rule for the old variants
In Quality Guard, click Create Rule and add a condition on the product name or description with the does not include operator and the retired spelling as its value. Set the trigger mode to The product matches them, which is what turns the rule into a detector for wording you have banned rather than a requirement.
3
Keep it at Warn severity
Warn logs the failure and lets the product export anyway. A misspelled brand is worth flagging, not worth stopping a sync over. Check the live impact preview before saving to see how many products the rule catches today.
4
Turn on auto-learn once your reviews look right
Back on the Dictionary tab, Auto-learn glossary from reviews grows the dictionary from wording inconsistencies your linguistic reviews are highly confident about. It is off by default, and leaving it off until your first reviews read sensibly is the point: you want the reviews trustworthy before they start writing entries. Your own terms and anything marked Keep as-is always win.
How to tell it worked
The filter counts are the honest test, and you get them in seconds. Treat the channel-side signals as confirmation that the change reached the outside world.
When it doesn’t work
Find and Replace changed text inside other words
Find and Replace changed text inside other words
A short term matched as a fragment of a longer one. Turn on Match whole words only and re-run. For patterns rather than fixed strings, enable regular expressions and test on a small selection first. See Find and Replace.
One capitalisation of the variant survived the replacement
One capitalisation of the variant survived the replacement
Case-sensitive matching is off by default, which normally catches every capitalisation at once, so a survivor points at a field you did not include in the target-field list rather than at the matching options. Re-run with the missing fields selected.
Enforce Dictionary ran but nothing changed
Enforce Dictionary ran but nothing changed
Only active dictionary entries are applied, and entries locked to stay as they are get skipped by design. Open the Dictionary tab in Translation settings and confirm the term is there with the replacement you expect, then re-run with the right target fields selected.
Standardizing case flattened a name that was styled on purpose
Standardizing case flattened a name that was styled on purpose
Names with intentional internal capitals are exactly what the live preview in Standardize Text Case exists to catch. Repair the values with a find-and-replace, then add the term to the dictionary with Keep as-is so translation runs leave it alone too.
The variants came back with the next supplier file
The variants came back with the next supplier file
A feed carries its own vocabulary and nothing in the import knows about your preferences. Run Enforce Dictionary as a standing step after each import, and move the field to a select attribute with a shared options set so free text is no longer possible.
Related
Enforce Dictionary
The bulk action that applies your approved terms across the catalog.
Translation settings
Where the dictionary lives, including keep-as-is and auto-learn.
Inherited catalog
The full cleanup sequence this terminology pass belongs to.
House style
Teach WISEPIM to write new content in your approved wording from the start.