Before you start: Pricing & Margins needs the Scale plan or higher - you can read the page and browse the recipes on any plan, but the master switch, New rule, and saving are locked. Cost prices on your products make the safeguards far more useful.
Three things are called pricing. Pick the right one.
This guide is entirely about the first row. If your reaction is “but I do want the price to change”, stop here and go to Discounts & Pricing instead.
Build the marketplace-fee rule
The whole mechanism in one line: the rule only fires on the channel you scope it to, and everything else leaves with the price you stored.
1
Open Pricing & Margins and start from the recipe
You’ll find it in Settings, under Import & Export. Click New rule and pick the Marketplace fee recipe. Recipes only pre-fill the form - everything stays editable, but starting from one means you don’t have to remember which calculation type you meant.
2
Name it after what it does
“Kaufland +15%” beats “Rule 3” in six months, when someone else is reading your rule list trying to work out why a price looks odd.
3
Scope it to the one channel that charges the fee
This is the step that makes it per-channel. Under Channels, choose the marketplace instead of leaving it on All channels - a rule with no channel restriction applies everywhere prices go out, including your own shop. You can scope to connected platforms, file exports, a specific feed, or a specific brand portal.
4
Scope the products, or don't
For a blanket marketplace fee, every product in the channel is usually right. If only part of your assortment sells there, use Quick add for brand, supplier, category, or family, and watch the live ”≈ N products” chip.
5
Pick the calculation and the rounding
Percentage markup is the one that covers a commission. Then set rounding - Charm .99 or whole numbers keep marketplace prices looking deliberate rather than computed.
6
Read the plain-words recap before you move on
The editor keeps a live In plain words summary of the rule. If that sentence doesn’t describe what you meant, the rule is wrong, and no amount of previewing later will fix it.
Rules run top to bottom and the first rule that matches a product wins - everything below it is skipped for that product. If you already have a catch-all rule for this marketplace, drag your specific rule above it, or turn on Allow stacking.
Set the safeguards that stop a bad day
Safeguards are the part people skip and later wish they hadn’t. They’re optional limits that override the calculation when it goes somewhere you didn’t intend, and an empty field simply means “no limit”. Set them now, before the preview, so the preview shows you the rule you’ll actually ship.1
Set a minimum margin
Still in the rule editor, open the Safeguards step. Minimum margin (%) is the single most valuable one: it stops the rule leaving you below the margin you actually need after the calculation runs, however strange the underlying cost data turns out to be.
2
Set a maximum change %
Put this on any rule that touches cost price. It’s the cheapest protection against one supplier file with a decimal in the wrong place - a price that suddenly moves 400% gets capped instead of shipped.
3
Add a price floor or ceiling if the channel has one
Minimum price and Maximum price are for hard limits: a marketplace band you must stay inside, or a psychological ceiling you never want to cross.
4
Decide what happens with no cost price
This one is project-wide, not per rule: back on the main Pricing & Margins page, open the Rule defaults accordion. Cost-based calculations can’t run without a cost, so choose whether such a product skips to the next rule, keeps its current price, or keeps it and gets flagged. The flag option turns a silent gap into a to-do list.
5
Learn the chips
When a safeguard changes the outcome, the result is labelled - Margin floor applied, Change limited, Capped at maximum price, No cost price, Below cost. You’ll read these in the previews next, so it’s worth knowing they exist.
Preview it, then turn it on
The master switch comes last on purpose. Three previews sit between you and it, each answering a question the previous one can’t - the maths, then one real product, then the whole rule set. Work them in that order and the switch is a formality rather than a gamble.1
Live example: does the maths do what I think?
Inside the rule editor, type a price and a cost and read the resulting Export price plus the How it’s calculated trail. It’s a sandbox - no real data, and it’s where you catch having confused a 40% markup with a 40% margin. They are not the same number.
2
Try it on a real product: does it work on my data?
Still in the editor, but this one runs an actual product through the actual engine. You get the old price struck through, the new price beside it, and the margin and safeguard chips that fired. Do this before you save.
3
Test on my products: what happens across the catalog?
From the main page, Test on my products runs a 25-product sample through your whole rule set. Set the channel picker to the marketplace you just scoped rather than leaving it on All rules, any channel, or you’re testing a different question. Read the safeguard column, not just the after column - a lot of safeguard hits usually means a rule is aimed at products it was never meant to touch. Run again draws a fresh sample.
4
Turn the master switch on
Apply pricing rules on export, at the top of the page, is what makes any of this real. It’s also your escape hatch: switch it off and every export reverts to your stored prices immediately, with nothing to undo, because nothing was ever written to your products.
5
Leave import price handling on Smart
Prices can come back in from a channel. Smart works out whether an incoming price is genuinely new or just your own marked-up price coming home, and only stores the real changes. It exists precisely to stop your exported price becoming your new cost base.
6
Tell your team before they find out the hard way
Once rules are active, the price in your product list will differ from the price the marketplace receives. That’s the feature working correctly - but say it out loud, or somebody spends an afternoon hunting a mismatch that’s by design.
How to tell it worked
Pricing rules use no AI credits, so previewing and re-testing costs you nothing but time. Test more than feels necessary.
When it doesn’t work
I built the rule and the price didn't change
I built the rule and the price didn't change
Work down the list in this order: is Apply pricing rules on export on, is the rule itself Active, does its Channels scope actually include the destination you exported to, and is there a rule above it that matched the product first? Rules stop at the first match, so a catch-all sitting above your specific rule will swallow it - drag the specific one higher, or switch on Allow stacking. The ”≈ N products” chip on the rule tells you straight away if the product scope is wrong.
Some prices moved much more than they should have
Some prices moved much more than they should have
That’s almost always cost data rather than the rule. Run Test on my products and read the safeguard chips: No cost price and Below cost point straight at the products with bad or missing costs. Add a Maximum change (%) so the next bad supplier file gets capped instead of exported.
The marked-up price came back into WISEPIM as my new price
The marked-up price came back into WISEPIM as my new price
Check Import price handling. Smart is the recommended default because it recognises your own exported price returning; Reverse the markup runs an incoming price backwards through the rule before storing it, and Never import prices makes your stored price the only truth.
New rule and the master switch are greyed out
New rule and the master switch are greyed out
Pricing rules need the Scale plan or higher. The page stays readable on any plan - you can browse the recipes and the safeguards, but saving is gated with a note pointing at the upgrade.
Something looks wrong and I need it to stop right now
Something looks wrong and I need it to stop right now
Turn off Apply pricing rules on export. Every export reverts to your stored prices on the spot. Nothing needs undoing, because nothing was ever written to your products. Stop the bleeding first, debug afterwards.
Related
Pricing & Margins
Every calculation type, safeguard, and import option in full.
Brand Portals
Scope a rule to a portal so each partner sees their own price level.
Launch on a channel without rejections
Get the channel accepting your feed before you worry about its fee.
Sell to wholesalers with ETIM and BMEcat
The B2B catalog these partner price levels usually go with.