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Connect your bol.com seller account to WISEPIM to push offers and product content to the marketplace from the catalog you already maintain. WISEPIM sets the price and stock of each offer by EAN and uploads the title, description, brand and main image. The connector is in beta and works in one direction only: WISEPIM sends to bol.com, it never imports products from it. What this page enables: publishing enriched products on bol.com without retyping them in the Seller Dashboard, with new offers kept on hold until you have checked them. Where to find it: Settings > Integrations, then the bol.com tile.
You need a bol.com retailer account with access to the Seller Dashboard and a WISEPIM project whose products carry an EAN. The connection uses OAuth client credentials, so there is no store URL to enter.

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Create client credentials in the bol Seller Dashboard

1

Open the API settings

Log in to the bol Seller Dashboard. Go to Instellingen, then Diensten, then API instellingen.
2

Save a technical contact

bol asks for a technical contact before it issues credentials. Fill it in if you have not already.
3

Create the credentials

Under Client credentials voor de Retailer API, choose Aanmaken. bol shows a Client ID and a Client secret.
4

Copy both values

Copy them now. WISEPIM stores both encrypted and never shows them again, so keep your own copy somewhere safe.

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Add your credentials to WISEPIM

1

Open Integrations

Log in to WISEPIM and go to Settings > Integrations.
2

Select bol.com

Find and click the bol.com tile. It carries a Beta chip.
3

Fill in the connection

  • Profile Label: a name for this connection, such as “bol NL”.
  • Client ID and Client secret: the values from the Seller Dashboard.
  • Send price and stock (offers): on by default. Switch off to leave your offers alone.
  • Send product content (title, description, brand, main image): on by default.
  • Put offers up for sale (off keeps them on hold): off by default. See below before you turn it on.
  • Auto-create products on export: create a bol offer for an EAN that has none on your account yet. Leave it off to update existing offers only.
  • Content language: nl shows in the Netherlands and Flanders. Also nl-BE, fr or fr-BE.
  • Primary locale for export: which project language WISEPIM reads the content from. Empty uses the project’s primary language.
4

Set the offer defaults

These apply to offers WISEPIM creates, see Offer settings below.
5

Test the connection

Click Test Integration to confirm bol accepts the credentials.
6

Save

If the test succeeds, click Save.
Your bol.com account is connected. Select products and export them to bol.com like any other channel.
The client secret gives write access to your bol offers. Never share it publicly or commit it to version control. If you think it is exposed, delete the credentials in the Seller Dashboard and create new ones.

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What an export does

Every export runs two steps per product. Switch either one off in the connection when you only need the other. A few rules worth knowing:
  • An EAN is required. A product without an EAN, or with a wrong check digit, is rejected before WISEPIM calls bol. EAN-8 and UPC codes are padded to 13 digits, as bol asks.
  • New offers stay on hold. With Put offers up for sale off, every offer WISEPIM creates or updates is kept on hold, so nothing sells before you have checked it in the Seller Dashboard. Turn the switch on and every export puts the offers up for sale.
  • A new offer only appears with auto-create on. Without it, an EAN that has no offer on your account yet is skipped.
  • Condition is always new. Secondhand and refurbished offers are not part of this connector.
  • Descriptions are reduced to bol’s allowed tags. Paragraphs, line breaks, bold, h3 headings and lists survive; other HTML is removed.
  • FAQs are off by default. The FAQ format for bol.com starts at Off under Settings > FAQs, so the description carries product text only.
  • Content is accepted, then processed. bol checks uploaded content on its own side. A product that bol has not finished processing reports as accepted, and the next export checks on it instead of uploading again.
Order ingestion for bol.com, used by Analytics, is a separate capability from this export connector. The export connection does not read orders, and the order feed does not change your offers.

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Offer settings

The lower half of the connection holds the values bol needs for your offers. Fulfilment, delivery and the countries are sent when WISEPIM creates an offer. The stock setting and the economic operator are sent on every export. The form checks each value when you save, so a value bol would reject is caught before the export.

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Not in this version

The beta covers offers and product content. These are not part of it yet:
  • Importing products or offers from bol.com into WISEPIM
  • Reading orders through this connection (see the note above)
  • Returns and FBB inbound shipments
  • Secondhand or refurbished offers
  • Bundle prices: each offer gets one unit price
  • Images beyond the main image
  • Deleting an offer from WISEPIM

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Act on what you find

Open the product and check its EAN: it must be present and pass the check digit test. Fix it, then export again. Products without a GTIN cannot be listed on bol.
That is the default. Open the offer in the Seller Dashboard to check it, then either take it off hold there or turn on Put offers up for sale in the connection and export again.
Auto-create products on export is off, so WISEPIM only updates offers that already exist. Turn it on and export again.
bol processes content uploads on its own side, which can take a while. The next export checks the pending upload instead of sending it again. If the content never lands, check the product in the Seller Dashboard for a rejection reason.
The form names the field. A 0-1 delivery promise needs a latest order time, and the profile and economic operator ids must be pasted exactly as bol shows them.

Exporting Products

Send a selection to bol.com like any other channel.

Channel Rules

Use the bol rule pack to catch missing EANs and images before you export.

Enriching Products with AI

Improve titles and descriptions before they reach the marketplace.

Supported Platforms

See every platform WISEPIM connects to.