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Connect your Lightspeed E-Series (Ecwid) store to WISEPIM to manage your catalog in one place. Import your products, enrich them with AI, and push the optimized content back to your storefront in bulk.
This integration syncs products, variants, categories, images, and custom attributes between Ecwid and WISEPIM, in both directions.

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Before you start

Connecting Lightspeed E-Series (Ecwid) to WISEPIM, credentials, locale mapping and a live connection test Make sure you have:
  • An active Lightspeed E-Series (Ecwid) store with admin access
  • A WISEPIM account with an active project
  • Your Ecwid Store ID, Secret Token, and Public Token (you’ll get these next)

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Get your Ecwid API credentials

You need three values from Ecwid to connect: your Store ID and two API tokens.
1

Open the API settings in Ecwid

Log in to your Ecwid control panel at my.ecwid.com. In the left sidebar, go to Settings and click API.
2

Copy your Store ID

Your Store ID appears at the top of the API settings page. Copy it.
3

Copy your API tokens

On the same page, find your Secret Token and Public Token. If they aren’t there yet, click Generate tokens. Copy both.
TokenUse
Secret TokenServer-side calls with read and write access
Public TokenClient-side operations with read-only access
Never share your Secret Token publicly or commit it to version control. It gives full read and write access to your store. Only enter it in trusted apps like WISEPIM.

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Connect Ecwid to WISEPIM

With your credentials ready, set up the integration in WISEPIM.
1

Open the Integrations page

In WISEPIM, go to Integrations from the main sidebar.
2

Select Lightspeed E-Series (Ecwid)

Find the Lightspeed E-Series (Ecwid) tile in the App Marketplace and click it.
3

Enter your credentials

Fill in your Store ID, Secret Token, and Public Token.
4

Test and save

Click Test Connection to confirm WISEPIM can reach your store. When the test passes, click Save.
A successful connection test means your credentials are valid and you’re ready to import.

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Import products from Ecwid

Pull your full catalog from Ecwid into WISEPIM.
1

Start the import

Go to the Products page, click Import, and select Ecwid as the source.
2

Let WISEPIM fetch your catalog

WISEPIM imports your products, including:
  • Names and descriptions
  • Prices and SKUs
  • Stock quantities
  • Images
  • Categories
  • Variants (combinations)
  • Custom attributes
WISEPIM maps Ecwid fields to your attributes automatically. To adjust the mapping, open the Attribute Mapper from your Ecwid tile on the Integrations page.

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Adjust the attribute mapping

The Attribute Mapper controls how Ecwid fields line up with your WISEPIM attributes. Use it when a field lands in the wrong place or you want to remap data.
1

Open the Attribute Mapper

On the Integrations page, find your Ecwid tile and click Open Attribute Mapper.
2

Review and adjust

Check the field mappings and change any that don’t match.
3

Save the mapping

Save your configuration so data flows correctly on every import and export.

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Export products to Ecwid

Once your products are enriched, push them back to your store.
1

Select your products

On the Products page, select the products you want to export.
2

Export to Ecwid

Click Export and choose Ecwid as the destination.
3

Review and confirm

Check the export preview, then confirm.
Turn on Auto-Create Products in the integration settings to create products that exist in WISEPIM but not yet in Ecwid during export.

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What gets exported

Each export syncs:
  • Names and descriptions (including translations)
  • Prices, SKUs, and stock quantities
  • Images
  • Categories and subcategories
  • Variant options and combinations
  • Custom attributes

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Sell in multiple languages

Ecwid supports a multi-language storefront, and WISEPIM exports translated content into the right language fields. With this you can:
  • Translate your catalog with AI translation
  • Export each translation to the matching language in Ecwid
  • Keep terminology consistent across every language
Set your target languages in WISEPIM before you export. WISEPIM then matches each translation to the right language in Ecwid automatically.

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Troubleshooting

  • Check that your Store ID is correct (it’s a numeric value).
  • Confirm your Secret Token hasn’t been regenerated since you set up the integration.
  • Make sure your Ecwid store is active and not suspended.
  • Confirm your store actually has products to import.
  • Check that your token has read permissions.
  • If specific products are missing, see whether they’re hidden or disabled in Ecwid.
  • Confirm your token has write permissions.
  • Check that the attribute mapping is set up correctly.
  • Review the error log in WISEPIM for field validation errors.
If you regenerate your API tokens in Ecwid, update them in WISEPIM right away. The old tokens stop working the moment you regenerate them.

Import products

Bring your Ecwid catalog into WISEPIM.

Enrich products

Optimize titles, descriptions, and SEO with AI.

Export products

Push optimized content back to your store.

Supported platforms

See every platform WISEPIM connects to.