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Default variables are built into WISEPIM and resolve automatically based on your product data. You don’t need to create them — they’re available out of the box in any formula-enabled field. Browse the full list on the Defaults tab in Settings > Content Logic.

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How to use them

Type {{ in any formula-enabled field to open the autocomplete dropdown. Default variables appear grouped by category. Click a variable to insert it. 
{{product.name}}       → Air Max 90
{{product.price}}      → 129.99
{{product.sku}}        → NK-AM90
{{current.year}}       → 2026
{{product.margin}}     → 55.00
Your custom product attributes are also available as defaults, referenced as {{attribute.your_attribute_code}}.

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Use case examples

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1. Dynamic SEO titles with product data

Generate unique, keyword-rich SEO titles for every product without writing them manually. 
{{product.name}} | {{product.brand}} | Buy Online
“Stainless Steel Hex Bolt M10x50 | Fischer | Buy Online”
Use this in Set Field Value to bulk-generate SEO titles across your catalog.

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2. Structured B2B short descriptions

Build consistent short descriptions that include the specs buyers search for. 
{{product.name}} ({{product.sku}}) — {{product.weight}} {{product.weight_unit}} | {{product.length}}×{{product.width}}×{{product.height}} {{product.dimension_unit}}
“Stainless Steel Hex Bolt M10x50 (SS-HB-M1050) — 0.085 kg | 50×17×17 mm”

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3. Price-per-unit in product descriptions

Show calculated value metrics without maintaining a separate field. Define a product variable with the formula: 
round({{product.price}} / {{product.weight}} * 100) / 100
Then reference it as {{product.price_per_kg}} in your descriptions:
“€15.29/kg”

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4. Auto-generated meta descriptions with pricing

Create SEO descriptions that include real pricing data and update automatically when prices change. 
Buy {{product.name}} for €{{product.price}}. {{product.brand}} quality. SKU: {{product.sku}}. In stock and ready to ship.
“Buy Stainless Steel Hex Bolt M10x50 for €2.45. Fischer quality. SKU: SS-HB-M1050. In stock and ready to ship.”

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5. Product identifier blocks for B2B catalogs

Append a standardized identifier block to every product description using Append/Prepend. 
\n\nIdentifiers: SKU {{product.sku}} | EAN {{product.ean}} | MPN {{product.mpn}}
“Identifiers: SKU SS-HB-M1050 | EAN 4006209000123 | MPN 77123-M10”

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6. Savings callout for products on sale

Reference the computed savings variables in promotional content: 
Save €{{product.savings}} ({{product.savings_percent}}% off) — was €{{product.price}}, now €{{product.special_price}}
“Save €30.00 (23% off) — was €129.99, now €99.99”

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7. Seasonal content with date variables

Use {{current.season}} and {{current.year}} in conditional blocks or directly in content: 
{{product.brand}} {{current.season}} {{current.year}} Collection
“Nike Winter 2026 Collection”

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8. Customs and shipping info in export templates

Pull HS codes and origin data directly into export templates: 
HS Code: {{product.hs_code}} | Origin: {{product.country_of_origin}} | Weight: {{product.weight}} {{product.weight_unit}}
“HS Code: 7318.15 | Origin: DE | Weight: 0.085 kg”

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Tips

  • Default variables update automatically when product data changes — a price update immediately flows through to every formula referencing {{product.price}}.
  • Custom attributes appear alongside built-in defaults. If you’ve created a color attribute, it’s available as {{attribute.color}}.
  • Combine default variables with global, brand, and category variables for richer content.