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Global variables are key-value pairs that resolve to the same value for every product. Use them for company-wide content you reference in multiple places — change the value once, and it updates everywhere. Set them up on the Global tab in Settings > Content Logic.

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How to use them

Create a variable with a key and value, then reference it as {{global.your_key}} in any formula-enabled field. Values can themselves contain other variables — type {{ in the value field to use autocomplete.

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Use case examples

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1. Company name and contact details

Define your company info once and reference it everywhere — product descriptions, legal text, CTAs, export templates.
KeyValue
company_nameIndustrial Supplies BV
website_urlshop.industrialsupplies.com
support_emailsupport@industrialsupplies.com
support_phone+31 20 123 4567
Then in a product description: 
Order from {{global.company_name}} at {{global.website_url}}. Questions? Contact {{global.support_email}}.
“Order from Industrial Supplies BV at shop.industrialsupplies.com. Questions? Contact support@industrialsupplies.com.”

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2. Shipping and return policies

Keep policy text consistent and easy to update when terms change.
KeyValue
shipping_promiseFree shipping on orders over €50. Express delivery available.
return_policy30-day return policy. Contact {{global.support_email}} for returns.
lead_time_textShips within 3-5 business days.
If your shipping threshold changes from €50 to €75, update the variable once — every product referencing it gets the new text automatically.

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3. B2B ordering terms

Standardize ordering information across your entire catalog.
KeyValue
lead_time_textShips within 3-5 business days.
backorder_lead_timeAvailable on backorder. Estimated 2-3 weeks.
payment_termsNet 30 for approved accounts.
moq_default1
Use in product descriptions: 
{{global.lead_time_text}} {{global.payment_terms}}
“Ships within 3-5 business days. Net 30 for approved accounts.”
Keep regulatory text centralized so updates propagate instantly.
KeyValue
compliance_generalAll products comply with applicable EU regulations.
reach_statementThis product complies with REACH regulation (EC) No 1907/2006.
vat_noticeAll prices exclude VAT unless stated otherwise.
Append to descriptions using Append/Prepend: 
\n\n{{global.compliance_general}} {{global.vat_notice}}

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5. Promotional banners and seasonal messaging

Create promotional text you can activate and deactivate by updating a single variable.
KeyValue
promo_textWinter Sale: up to 30% off selected items.
promo_ctaShop the sale at {{global.website_url}}/sale
When the sale ends, clear the value or update it to the next promotion — every product description using {{global.promo_text}} updates instantly.

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6. Warehouse and logistics notes

Centralize warehouse instructions that appear in export templates or internal descriptions.
KeyValue
warehouse_addressIndustrieweg 42, 1234 AB Amsterdam
handling_generalHandle with care. Stack max 4 high.
customs_contactcustoms@industrialsupplies.com

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7. Brand-agnostic product content

Use globals for content that doesn’t vary by brand or category.
KeyValue
quality_guaranteeEvery product is inspected before shipping.
sustainability_textWe’re committed to reducing our environmental impact. All packaging is 100% recyclable.
Add to every product with one bulk action: 
\n\n{{global.quality_guarantee}} {{global.sustainability_text}}

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Tips

  • Global variables can reference other variables — your return_policy can include {{global.company_name}} and {{global.support_email}}.
  • Use globals as the “single source of truth” for anything that might change — when shipping terms, policies, or contact info changes, update once and it propagates everywhere.
  • Keep keys descriptive — shipping_promise is clearer than sp1 when you’re referencing it across dozens of formulas.