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Channel variables take existing product content and transform it for specific sales channels. Each variable picks a source field (like Description) and applies one or more transformation rules in sequence — strip HTML, truncate, convert to bullet points, or wrap in a template. Set them up on the Channels tab in Settings > Content Logic.

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How to use them

  1. Add a variable — Give it a label, key, and select the source field to transform.
  2. Add transformation rules — Each rule modifies the output of the previous one. Order matters.
  3. Reference in content — Use {{channel.your_key}} in export templates or other formula-enabled fields.

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Source fields

Description, Short Description, Product Name, Meta Title, Meta Description, Features.

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Transformation rules

RuleParametersWhat it does
TruncateMax length (default: 150)Cuts text to a maximum character count
Strip HTML—Removes all HTML tags, leaving plain text
TemplateTemplate stringWraps or reformats content using a custom template
Bullet PointsMax bullets (default: 5)Converts text into a bullet-point list
Rules are applied in sequence — the output of rule 1 becomes the input of rule 2.

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Use case examples

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1. Amazon product description (bullet points)

Amazon listings work best with bullet-point feature lists, not long paragraphs.
  • Source: Description
  • Rules:
    1. Strip HTML
    2. Bullet Points (max: 5)
    3. Truncate (500)
Your full HTML product description becomes a clean, 5-bullet summary capped at 500 characters.

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2. Google Shopping title

Google Shopping has a 150-character limit for product titles and benefits from structured naming.
  • Source: Product Name
  • Rules:
    1. Template: {{value}} - {{product.brand}} | {{global.company_name}}
    2. Truncate (150)
Result: “Stainless Steel Hex Bolt M10x50 - Fischer | Industrial Supplies BV”

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3. Marketplace plain-text description

Many marketplaces don’t support HTML in descriptions.
  • Source: Description
  • Rules:
    1. Strip HTML
    2. Truncate (2000)
Your richly formatted description becomes clean plain text, capped at the marketplace’s limit.

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4. Social media product snippet

Short, punchy text for social media posts or feed ads.
  • Source: Short Description
  • Rules:
    1. Strip HTML
    2. Truncate (100)
    3. Template: {{value}}... Shop now!
Result: “High-grade stainless steel hex bolt for structural applications… Shop now!“

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5. Bol.com product description

Bol.com has specific character limits and prefers structured content.
  • Source: Description
  • Rules:
    1. Strip HTML
    2. Truncate (1500)

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6. Price comparison feed title

Price comparison sites need clean, attribute-rich product titles.
  • Source: Product Name
  • Rules:
    1. Template: {{value}} - {{product.brand}} - {{product.sku}}
    2. Truncate (200)
Result: “Stainless Steel Hex Bolt M10x50 - Fischer - SS-HB-M1050”

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7. Email marketing description

Short, compelling text for email campaigns.
  • Source: Short Description
  • Rules:
    1. Strip HTML
    2. Truncate (200)
    3. Template: {{value}}\n\nOrder now at {{global.website_url}}

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8. Internal catalog description

A clean, standardized version for internal use or PDF catalogs.
  • Source: Description
  • Rules:
    1. Strip HTML
    2. Template: {{product.sku}} — {{product.name}}\n\n{{value}}\n\nWeight: {{product.weight}} {{product.weight_unit}} | HS Code: {{product.hs_code}}
Result: 
SS-HB-M1050 — Stainless Steel Hex Bolt M10x50

High-grade stainless steel hex bolt for structural and industrial applications...

Weight: 0.085 kg | HS Code: 7318.15

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9. Amazon feature bullets from short description

Convert a short description into structured bullet points specifically for Amazon.
  • Source: Short Description
  • Rules:
    1. Strip HTML
    2. Bullet Points (max: 5)

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10. Webshop SEO meta description

Generate SEO meta descriptions optimized for search engines with a strict character limit.
  • Source: Description
  • Rules:
    1. Strip HTML
    2. Truncate (155)
Keeps your meta descriptions under the 155-character Google display limit.

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Tips

  • Order matters. Strip HTML before truncating — otherwise you might cut in the middle of an HTML tag.
  • Templates can reference any variable — {{product.brand}}, {{global.company_name}}, etc. Use {{value}} to reference the transformed content from the previous rule.
  • Create separate channel variables for each sales platform to handle their specific character limits and formatting requirements.