> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepim.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Logic

> Build reusable variables, formulas, and conditional blocks that auto-generate product copy. Write a rule once, then apply it across your whole catalog.

Content Logic lets you define reusable variables, formulas, and conditional blocks. They generate and format your product content automatically. Write a rule once, then apply it across your entire catalog instead of repeating the same patterns by hand.

<Info>
  Content Logic is in **Beta**. Select a project, then open it from **Settings > Content Logic**.
</Info>

## Why use Content Logic?

<img className="block dark:hidden" src="https://mintcdn.com/swiftsyncai/m6j0mqBse5HmOBFi/images/marketing-screenshots/settings/settings-content-logic-light-branded.webp?fit=max&auto=format&n=m6j0mqBse5HmOBFi&q=85&s=064868c701fe22d731d24318aaf343c6" alt="WISEPIM content logic builder with reusable variables, formulas and channel rules" width="2400" height="1445" data-path="images/marketing-screenshots/settings/settings-content-logic-light-branded.webp" />

<img className="hidden dark:block" src="https://mintcdn.com/swiftsyncai/Q3dIqlj_CJMF6Idi/images/marketing-screenshots/settings/settings-content-logic-dark-branded.webp?fit=max&auto=format&n=Q3dIqlj_CJMF6Idi&q=85&s=f6bc622be0e1f4ed886c3e07aa6b42ae" alt="WISEPIM content logic builder with reusable variables, formulas and channel rules" width="2400" height="1445" data-path="images/marketing-screenshots/settings/settings-content-logic-dark-branded.webp" />

<CardGroup cols={2}>
  <Card title="Consistency at scale" icon="copy">
    Define a content pattern once. Apply it to hundreds or thousands of products automatically.
  </Card>

  <Card title="Dynamic content" icon="zap">
    Use formulas and conditions so content adapts to each product's attributes, brand, or category.
  </Card>

  <Card title="Channel optimization" icon="monitor">
    Reshape content per channel: truncate for marketplaces, format for your webshop, strip HTML for feeds.
  </Card>

  <Card title="Less manual work" icon="clock">
    Stop copying and pasting. Let variables and conditions generate the content for you.
  </Card>
</CardGroup>

<Info>
  Content Logic needs your project to have **[product families](/en/products/product-families)**, **[categories](/en/other-features/managing-categories)**, and **[product attributes](/en/other-features/managing-attributes)** set up. Brand variables map to your product families. Category variables map to your categories.
</Info>

## How variables work

Every variable uses the `{{scope.key}}` syntax. Type `{{` in any formula-enabled field to open the autocomplete dropdown and browse what is available.

```
{{product.name}}            → the product's name
{{global.company_name}}     → your company name
{{brand.tagline}}           → the brand's tagline
{{category.material}}       → the category's material
{{current.year}}            → the current year
{{channel.description_short}} → the transformed description
```

WISEPIM resolves variables automatically whenever it processes content: on export, in AI prompts, in bulk actions, and anywhere else it generates content.

### The seven scopes

Content Logic groups variables into seven tabs. Each tab shows a count badge when it holds variables, so you can see at a glance which scopes you use.

| Tab             | Syntax                           | What it is for                                    |
| --------------- | -------------------------------- | ------------------------------------------------- |
| **Defaults**    | `{{product.*}}`, `{{current.*}}` | Built-in variables that resolve from product data |
| **Global**      | `{{global.*}}`                   | Shared values that stay the same on every product |
| **Brands**      | `{{brand.*}}`                    | Values that differ per brand or product family    |
| **Categories**  | `{{category.*}}`                 | Values that differ per category                   |
| **Products**    | `{{product.*}}` (custom)         | Computed values from formulas on product fields   |
| **Channels**    | `{{channel.*}}`                  | Content reshaped for a specific sales channel     |
| **Conditional** | `{{if key}}`                     | Content that changes based on product data        |

## Default variables

<sub>[View examples and use cases →](/en/workflows/content-logic/default-variables)</sub>

The Defaults tab is a read-only list of every built-in variable. They resolve automatically, so you never create them. Your custom product attributes appear here too, referenced as `{{attribute.your_attribute_code}}`.

<Tip>
  Browse the Defaults tab before you build custom variables. You might already have what you need.
</Tip>

<AccordionGroup>
  <Accordion title="Date & time">
    | Variable                   | Example value |
    | -------------------------- | ------------- |
    | `{{current.year}}`         | 2026          |
    | `{{current.month}}`        | February      |
    | `{{current.month_number}}` | 02            |
    | `{{current.week}}`         | 8             |
    | `{{current.day}}`          | 17            |
    | `{{current.day_name}}`     | Tuesday       |
    | `{{current.quarter}}`      | Q1            |
    | `{{current.season}}`       | Winter        |
    | `{{current.date}}`         | 2026-02-17    |
  </Accordion>

  <Accordion title="Product identity">
    | Variable                   | Description                                    |
    | -------------------------- | ---------------------------------------------- |
    | `{{product.sku}}`          | Stock Keeping Unit                             |
    | `{{product.ean}}`          | European Article Number (barcode)              |
    | `{{product.upc}}`          | Universal Product Code (12-digit)              |
    | `{{product.mpn}}`          | Manufacturer Part Number                       |
    | `{{product.brand}}`        | Brand name                                     |
    | `{{product.supplier}}`     | Supplier name                                  |
    | `{{product.family}}`       | Product family                                 |
    | `{{product.category}}`     | Primary category                               |
    | `{{product.product_type}}` | Simple, Configurable, Virtual, Bundle, Grouped |
  </Accordion>

  <Accordion title="Product content">
    | Variable                        | Description       |
    | ------------------------------- | ----------------- |
    | `{{product.name}}`              | Product name      |
    | `{{product.description}}`       | Full description  |
    | `{{product.short_description}}` | Short description |
    | `{{product.meta_title}}`        | SEO title         |
    | `{{product.meta_description}}`  | SEO description   |
    | `{{product.meta_keywords}}`     | SEO keywords      |
    | `{{product.main_image}}`        | Main image URL    |
  </Accordion>

  <Accordion title="Pricing">
    | Variable                      | Description                   |
    | ----------------------------- | ----------------------------- |
    | `{{product.price}}`           | Current selling price         |
    | `{{product.special_price}}`   | Promotional price             |
    | `{{product.cost}}`            | Purchase or cost price        |
    | `{{product.savings}}`         | Price minus special price     |
    | `{{product.savings_percent}}` | Discount percentage           |
    | `{{product.margin}}`          | Price minus cost              |
    | `{{product.margin_percent}}`  | Margin as percentage of price |
  </Accordion>

  <Accordion title="Physical properties">
    | Variable                                                        | Description          |
    | --------------------------------------------------------------- | -------------------- |
    | `{{product.weight}}`                                            | Weight value         |
    | `{{product.weight_unit}}`                                       | g, kg, oz, or lb     |
    | `{{product.length}}`, `{{product.width}}`, `{{product.height}}` | Dimension values     |
    | `{{product.dimension_unit}}`                                    | mm, cm, m, in, or ft |
  </Accordion>

  <Accordion title="Inventory">
    | Variable                          | Description                                 |
    | --------------------------------- | ------------------------------------------- |
    | `{{product.stock_quantity}}`      | Current stock level                         |
    | `{{product.stock_status}}`        | in\_stock, out\_of\_stock, or on\_backorder |
    | `{{product.low_stock_threshold}}` | Low-stock alert threshold                   |
  </Accordion>

  <Accordion title="Shipping & customs">
    | Variable                        | Description            |
    | ------------------------------- | ---------------------- |
    | `{{product.hs_code}}`           | Harmonized System code |
    | `{{product.country_of_origin}}` | ISO country code       |
  </Accordion>

  <Accordion title="Status & scores">
    | Variable                       | Description                            |
    | ------------------------------ | -------------------------------------- |
    | `{{product.status}}`           | active, inactive, pending, or archived |
    | `{{product.completion_score}}` | Data completeness percentage           |
    | `{{product.quality_score}}`    | Overall quality score                  |
  </Accordion>

  <Accordion title="Store info">
    | Variable                   | Description           |
    | -------------------------- | --------------------- |
    | `{{global.name}}`          | Store or company name |
    | `{{global.url}}`           | Website URL           |
    | `{{global.currency}}`      | Currency symbol       |
    | `{{global.currency_code}}` | ISO currency code     |
    | `{{global.locale}}`        | Locale setting        |
  </Accordion>
</AccordionGroup>

## Global variables

<sub>[View examples and use cases →](/en/workflows/content-logic/global-variables)</sub>

Global variables are key-value pairs that stay the same on every product. Use them for company-wide values you reference often.

<Steps>
  <Step title="Open the Global tab">
    Go to **Settings > Content Logic** and click **Global**.
  </Step>

  <Step title="Add a variable">
    Click **Add Variable**. Enter a key (letters, numbers, and underscores only) and a value. The value field supports autocomplete. Type `{{` to reference other variables.
  </Step>

  <Step title="Use it in content">
    Reference it as `{{global.your_key}}` anywhere variables are supported.
  </Step>
</Steps>

### Common global variables

| Key                  | Example value                                     | Use case                         |
| -------------------- | ------------------------------------------------- | -------------------------------- |
| `company_name`       | ACME Industrial BV                                | Product descriptions, legal text |
| `website_url`        | shop.example.com                                  | CTAs and links                   |
| `support_email`      | [support@example.com](mailto:support@example.com) | Contact information              |
| `return_policy`      | 30-day return policy, no questions asked.         | Product pages, descriptions      |
| `shipping_promise`   | Free shipping on orders over €50.                 | Promotional content              |
| `warranty_text`      | 2-year manufacturer warranty included.            | Product specs                    |
| `lead_time_text`     | Ships within 3–5 business days.                   | B2B ordering info                |
| `moq_default`        | 1                                                 | Default minimum order quantity   |
| `compliance_general` | All products comply with EU regulations.          | Legal and compliance footers     |

<Tip>
  A global variable can reference others in its value. For example, `return_policy` can include `{{global.company_name}}` to insert the company name automatically.
</Tip>

## Brand variables

<sub>[View examples and use cases →](/en/workflows/content-logic/brand-variables)</sub>

Brand variables let you define a set of fields and fill in different values per brand. They map to your **product families**: each product family is a brand. This is ideal when brands need different messaging, compliance statements, or specifications.

<Steps>
  <Step title="Define the fields">
    On the **Brands** tab, create the fields you want per brand. Each field has a **key**, a **label**, and a **type** (text, long text, or URL).
  </Step>

  <Step title="Fill in values per brand">
    Select a brand from the dropdown and fill in the fields. A progress indicator shows how many are done, for example "3/5 filled".
  </Step>

  <Step title="Reference in content">
    Use `{{brand.your_key}}` in product content. WISEPIM resolves it from each product's brand.
  </Step>
</Steps>

### Field types

| Type          | Input                     | Use case                                      |
| ------------- | ------------------------- | --------------------------------------------- |
| **Text**      | Single line               | Taglines, short values                        |
| **Long text** | Multi-line textarea       | Origin stories, compliance text, descriptions |
| **URL**       | URL input with validation | Brand websites, logo URLs                     |

### Example fields

| Key               | Label          | Type      | Brand A value                              | Brand B value                              |
| ----------------- | -------------- | --------- | ------------------------------------------ | ------------------------------------------ |
| `tagline`         | Tagline        | Text      | Innovation for Life                        | Built to Last                              |
| `origin_story`    | Origin Story   | Long text | Founded in 1985 in Munich...               | Family-owned since 1962...                 |
| `compliance_text` | Compliance     | Long text | ISO 9001:2015 certified. REACH compliant.  | CE marked. RoHS compliant. UL listed.      |
| `website`         | Website        | URL       | [https://brand-a.com](https://brand-a.com) | [https://brand-b.com](https://brand-b.com) |
| `moq`             | Min. Order Qty | Text      | 50                                         | 100                                        |

A product from Brand A gets "Innovation for Life" for `{{brand.tagline}}`. A product from Brand B gets "Built to Last".

## Category variables

<sub>[View examples and use cases →](/en/workflows/content-logic/category-variables)</sub>

Category variables work like brand variables, but they are scoped to product categories. Define a set of fields, then fill in values per category.

### Example fields

| Key                 | Label       | Category: Fasteners                               | Category: Electrical                         |
| ------------------- | ----------- | ------------------------------------------------- | -------------------------------------------- |
| `material`          | Material    | Stainless Steel AISI 304                          | Copper / PVC                                 |
| `care_instructions` | Care        | Store in dry conditions                           | Keep away from moisture                      |
| `short_intro`       | Short Intro | High-grade fasteners for structural applications. | Electrical components for industrial wiring. |
| `size_guide_url`    | Size Guide  | /guides/fastener-sizes                            | /guides/wire-gauges                          |

Reference them as `{{category.material}}`, `{{category.care_instructions}}`, and so on. Each product gets the values for its primary category.

## Product variables (computed)

<sub>[View examples and use cases →](/en/workflows/content-logic/product-variables)</sub>

Product variables use formulas to compute new values from existing product data. They recalculate per product.

<Steps>
  <Step title="Open the Products tab">
    Go to **Settings > Content Logic** and click **Products**.
  </Step>

  <Step title="Add a variable">
    Click **Add Variable**. Enter a label, key, and formula. Use **Insert Field** and **Insert Operator** to build it, or type `{{` for autocomplete.
  </Step>

  <Step title="Check the preview">
    The live preview resolves your formula with sample data, so you can verify the output before saving.
  </Step>
</Steps>

### Formula operators

<AccordionGroup>
  <Accordion title="Arithmetic">
    | Operator | Description | Example                                                            |
    | -------- | ----------- | ------------------------------------------------------------------ |
    | `+`      | Add         | `{{product.price}} + 10`                                           |
    | `-`      | Subtract    | `{{product.price}} - {{product.cost}}`                             |
    | `*`      | Multiply    | `{{product.price}} * 1.21`                                         |
    | `/`      | Divide      | `{{product.price}} / {{product.stock_quantity}}`                   |
    | `%`      | Modulo      | `{{product.stock_quantity}} % 12`                                  |
    | `( )`    | Grouping    | `({{product.price}} - {{product.cost}}) / {{product.price}} * 100` |
  </Accordion>

  <Accordion title="Math functions">
    | Function  | Description              | Example                                              |
    | --------- | ------------------------ | ---------------------------------------------------- |
    | `round()` | Round to nearest integer | `round({{product.price}} * 1.21)`                    |
    | `floor()` | Round down               | `floor({{product.margin_percent}})`                  |
    | `ceil()`  | Round up                 | `ceil({{product.weight}} / 0.5) * 0.5`               |
    | `min(,)`  | Smaller of two values    | `min({{product.price}}, 99.99)`                      |
    | `max(,)`  | Larger of two values     | `max({{product.cost}} * 1.5, 9.99)`                  |
    | `abs()`   | Absolute value           | `abs({{product.price}} - {{product.special_price}})` |
  </Accordion>

  <Accordion title="Text functions">
    | Function      | Description          | Example                                              |
    | ------------- | -------------------- | ---------------------------------------------------- |
    | `concat(,)`   | Join two values      | `concat({{product.brand}}, " - ", {{product.name}})` |
    | `uppercase()` | Convert to UPPERCASE | `uppercase({{product.sku}})`                         |
    | `lowercase()` | Convert to lowercase | `lowercase({{product.brand}})`                       |
  </Accordion>
</AccordionGroup>

### Use an operator as text

To show an operator character as literal text, put a backslash in front of it:

```
S\/M\/L     → renders as "S/M/L" (no division)
10\% off    → renders as "10% off" (no modulo)
```

### Example formulas

**Price including VAT:**

* Key: `price_incl_vat`
* Formula: `round({{product.price}} * 1.21 * 100) / 100`
* Result: 120.99 → `€146.40`

**Margin percentage (formatted):**

* Key: `margin_display`
* Formula: `round(({{product.price}} - {{product.cost}}) / {{product.price}} * 100)`
* Result: `42%`

**Display name with SKU:**

* Key: `display_name`
* Formula: `{{product.name}} ({{product.sku}})`
* Result: `Stainless Steel Hex Bolt M10x50 (SS-HB-M1050)`

**Price per kilogram:**

* Key: `price_per_kg`
* Formula: `round({{product.price}} / {{product.weight}} * 100) / 100`
* Result: `€15.29/kg`

<Warning>
  Check that the fields you reference have values. An empty field resolves to an empty string, and math on empty values will not compute.
</Warning>

## Channel variables

<sub>[View examples and use cases →](/en/workflows/content-logic/channel-variables)</sub>

Channel variables reshape existing product content for a specific sales channel. Each one takes a source field and applies one or more rules in order.

<Steps>
  <Step title="Open the Channels tab">
    Go to **Settings > Content Logic** and click **Channels**.
  </Step>

  <Step title="Add a variable">
    Click **Add Variable**. Enter a label and key, then pick the **source field** to transform.
  </Step>

  <Step title="Add transformation rules">
    Add one or more rules. They run in order: the output of one becomes the input for the next.
  </Step>
</Steps>

### Source fields

Description, Short Description, Product Name, Meta Title, Meta Description, Features.

### Transformation rules

| Rule              | Parameters                | What it does                               |
| ----------------- | ------------------------- | ------------------------------------------ |
| **Truncate**      | Max length (default: 150) | Cuts text to a maximum character count     |
| **Strip HTML**    | None                      | Removes all HTML tags, leaving plain text  |
| **Template**      | Template string           | Wraps or reformats content with a template |
| **Bullet Points** | Max bullets (default: 5)  | Turns text into a bullet list              |

<Tip>
  Order your rules carefully. Strip HTML first, then truncate. Otherwise you might cut in the middle of an HTML tag.
</Tip>

### Example channel variables

**Amazon short description:**

* Source: Description
* Rules: Strip HTML → Bullet Points (max: 5) → Truncate (500)
* Result: Your full HTML description becomes a clean 5-bullet summary, capped at 500 characters.

**Google Shopping title:**

* Source: Product Name
* Rules: Template (`{{value}} - {{product.brand}} - Buy at {{global.company_name}}`) → Truncate (150)
* Result: "Stainless Steel Hex Bolt M10x50 - Fischer - Buy at Industrial Supplies BV"

**Marketplace plain-text description:**

* Source: Description
* Rules: Strip HTML → Truncate (2000)
* Result: Full description with formatting removed, capped at 2000 characters.

## Conditional blocks

<sub>[View examples and use cases →](/en/workflows/content-logic/conditional-blocks)</sub>

Conditional blocks show different content based on product data. They work like if/else statements for your content.

<Steps>
  <Step title="Create a block">
    On the **Conditional** tab, click **Add Block**. Give it a name and key.
  </Step>

  <Step title="Define conditions">
    Pick a product field, choose an operator, and enter a value. Add more conditions and combine them with **AND** or **OR**.
  </Step>

  <Step title="Write content for each branch">
    Enter the content for when the conditions are met (**then**). Add optional **else if** branches for other cases, and an optional **else** for the fallback.
  </Step>
</Steps>

### Condition operators

Conditions can reference any product field, custom attribute, or date/time variable. The field selector groups them by category (Product Identity, Content, Pricing, Physical Properties, Inventory, Shipping, Status, Date & Time) and includes your custom attributes.

| Operator                | Description                       | Needs value? |
| ----------------------- | --------------------------------- | ------------ |
| `equals`                | Exact match                       | Yes          |
| `not_equals`            | Does not equal                    | Yes          |
| `contains`              | Contains substring                | Yes          |
| `not_contains`          | Does not contain                  | Yes          |
| `starts_with`           | String starts with                | Yes          |
| `ends_with`             | String ends with                  | Yes          |
| `greater_than`          | Numeric greater than              | Yes          |
| `less_than`             | Numeric less than                 | Yes          |
| `greater_than_or_equal` | Greater than or equal             | Yes          |
| `less_than_or_equal`    | Less than or equal                | Yes          |
| `in_list`               | Value is one of (comma-separated) | Yes          |
| `is_empty`              | Field has no value                | No           |
| `is_not_empty`          | Field has a value                 | No           |
| `is_true`               | Boolean is true                   | No           |
| `is_false`              | Boolean is false                  | No           |

### Example conditional blocks

**Free shipping banner:**

* Key: `free_shipping`
* IF `product.price` greater than `50` → `Free shipping included.`
* ELSE → `Shipping calculated at checkout.`

**Stock urgency message:**

* Key: `stock_message`
* IF `product.stock_quantity` less than `5` AND `product.stock_status` equals `in_stock` → `Only {{product.stock_quantity}} left, order soon.`
* ELSE IF `product.stock_status` equals `out_of_stock` → `Currently out of stock. {{global.restock_text}}`
* ELSE → `In stock and ready to ship.`

**Seasonal promotion:**

* Key: `seasonal_promo`
* IF `current.season` equals `Winter` → `Winter Sale: save {{product.savings_percent}}% today.`
* ELSE IF `current.season` equals `Summer` → `Summer clearance: {{product.savings_percent}}% off.`
* ELSE → *(empty, no promo outside sale seasons)*

**B2B lead time by category:**

* Key: `lead_time`
* IF `product.category` in\_list `Custom Orders, Made to Order` → `Lead time: 4–6 weeks. Contact us for expedited options.`
* ELSE IF `product.stock_quantity` greater than `0` → `In stock. {{global.lead_time_text}}`
* ELSE → `Available on backorder. {{global.backorder_lead_time}}`

**Hazardous material warning:**

* Key: `hazmat_notice`
* IF `product.is_dangerous_good` is\_true → `⚠ Hazardous material. Special shipping restrictions apply. {{brand.hazmat_handling}}`
* ELSE → *(empty)*

## Where you can use variables

Once defined, you can reference Content Logic variables in:

* **[Bulk editing](/en/essentials/bulk-editing)**: use variables in [Find and Replace](/en/essentials/bulk-editing/find-replace), [Append/Prepend](/en/essentials/bulk-editing/append-prepend), and [Set Field Value](/en/essentials/bulk-editing/set-field) to generate content at scale
* **[AI enrichment](/en/essentials/enriching-products) prompts**: add product context, brand guidelines, and category instructions to your prompts
* **[Export templates](/en/settings/templates)**: format output for different channels and platforms
* **[Automations](/en/automations/overview)**: reference variables in actions that generate or change content

## Save your changes

Content Logic detects when you make a change. A **save bar** appears at the bottom of the page:

* Click **Save** to keep your changes.
* Click **Undo** to revert to the last saved state.

Settings are saved at the project level. Every team member with project access shares the same variable definitions.

## Best practices

<CardGroup cols={2}>
  <Card title="Start with Globals" icon="globe">
    Begin with global variables for shared values like company name, shipping policy, and contact info. They are quick to set up and useful right away.
  </Card>

  <Card title="Use descriptive keys" icon="tag">
    Name variables clearly: `warranty_text`, not `var1`. You reference these keys everywhere, so keep them readable.
  </Card>

  <Card title="Test with real products" icon="flask-conical">
    After you create a block or formula, check it against different products. Use the live preview to catch issues early.
  </Card>

  <Card title="Layer your scopes" icon="layers">
    Combine scopes in one formula: globals for shared text, brand variables for manufacturer details, category variables for product-type details.
  </Card>
</CardGroup>

## Related

<CardGroup cols={2}>
  <Card title="Bulk editing" icon="layers" href="/en/essentials/bulk-editing">
    Apply variables across many products at once with bulk actions.
  </Card>

  <Card title="Enriching products" icon="sparkles" href="/en/essentials/enriching-products">
    Inject variables into AI prompts for richer, on-brand content.
  </Card>

  <Card title="Export templates" icon="file-output" href="/en/settings/templates">
    Format channel-ready output using your Content Logic variables.
  </Card>

  <Card title="Automations" icon="workflow" href="/en/automations/overview">
    Reference variables in automated actions that generate content.
  </Card>
</CardGroup>