> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepim.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Enriching Products with AI
> Generate titles, descriptions, SEO metadata, attributes, alt text, internal links, and more, for one product or your entire catalog. Enrichment runs in the background so you can keep working.
Select products, pick an enrichment type, configure it in a few clicks, and let AI do the rest. Every enrichment job runs in the background so you can keep working, and progress is tracked in the [Process Tracker](/en/other-features/process-tracker).
AI enrichment uses credits. Content types (titles, descriptions, SEO, attributes) each cost one credit per product. Translation, categorization, and image alt text have their own credit rates. Your credit balance is shown in the top navigation.
## All 14 enrichment types
| Type | What it does | Prompt needed |
| --------------------------------------------------- | ------------------------------------------------------------------------------------ | :------------------------: |
| **[Auto-Fill](/en/ai/auto-fill)** | Detects every content gap across all 5 content types and fills them all in one run | Uses your project defaults |
| **[Titles](/en/ai/titles)** | Rewrites or generates product titles | Yes |
| **[Descriptions](/en/ai/descriptions)** | Writes full product descriptions | Yes |
| **[Short Descriptions](/en/ai/short-descriptions)** | Writes concise product summaries | Yes |
| **[SEO Title & Meta](/en/ai/seo-meta)** | Generates optimized meta title and meta description | Yes |
| **[Attributes](/en/ai/attributes)** | Extracts structured specs from existing content | Yes |
| **[AI Categorization](/en/ai/categorization)** | Assigns your existing categories based on product content | No |
| **[Internal Linking](/en/ai/internal-linking)** | Adds 3–5 contextual links to related pages inside each description | No |
| **[Search Intent](/en/ai/search-intent)** | Rewrites descriptions to match real search queries from Search Console | No |
| **[Image Alt Text](/en/ai/image-alt-text)** | Writes alt text for every product image that has none, using AI vision | No |
| **Translation** | Translates content into one or more target languages simultaneously | No |
| **Linguistic Review** | Scores translation quality and flags inconsistencies for one-click fixes | No |
| **Quality Review** | Scores each product across 12 data quality dimensions and surfaces fixes | No |
| **Web Research** | Searches the web for specs, pricing, and descriptions using your product identifiers | No |
## How to enrich products
Check individual products, or use filters and select all matching results. You can also apply enrichment to your entire catalog.
Click the **Enrich with AI** button in the toolbar. The enrichment modal opens.
Pick what you want to generate. Content types require a prompt from your Prompt Library. The other types configure themselves.
Set any options, prompt selection, language targets, confidence thresholds, and click **Start Enrichment**.
## Content enrichment
The five content types each have a dedicated guide with prompt tips and examples: [Titles](/en/ai/titles), [Descriptions](/en/ai/descriptions), [Short Descriptions](/en/ai/short-descriptions), [SEO Title & Meta](/en/ai/seo-meta), and [Attributes](/en/ai/attributes). They all follow the same flow: select products, pick the type, choose a prompt, start. The AI uses the prompt combined with each product's existing data and your [Knowledge Library](/en/other-features/knowledge-library) context.
Enriched content is stored in **separate reviewed fields** alongside your originals. Your source data is never overwritten.
| Type | Output field |
| ---------------------- | -------------------------------------------------- |
| **Titles** | Reviewed Name |
| **Descriptions** | Enriched Description |
| **Short Descriptions** | Enriched Short Description |
| **SEO Title & Meta** | Meta Title, Meta Description |
| **Attributes** | Attribute values (extracted from existing content) |
Set a **default prompt** for each content type in [Settings → Enrich Prompts](/en/settings/enrich-defaults). It pre-selects the right prompt every time you open the modal, and is what Auto-Fill uses automatically.
## Auto-Fill
Auto-Fill analyzes each product, finds every missing content field across all 5 content types, and fills them all in one run, using your project's default prompts. No need to run five separate enrichments.
See [Auto-Fill](/en/ai/auto-fill) for the complete guide, including how to set the overwrite threshold to upgrade low-quality content alongside truly empty fields.
## AI Categorization
AI Categorization automatically assigns your existing categories to products based on their content.
Configure the confidence threshold (default 75%) and whether the AI determines the number of categories per product automatically or you set a maximum. Higher confidence means fewer but more accurate assignments. Advanced settings include the full confidence slider (0–100%) and a max categories control (1–10).
See [AI Categorization](/en/ai/categorization) for the full guide, including how to run a tiered pass that captures confident assignments first and only reviews the genuinely ambiguous products.
## Internal Linking
Internal Linking reads each product's description and adds 3–5 contextual links to related products and category pages. It prioritizes high-traffic pages using Search Console data.
See [Internal Linking](/en/ai/internal-linking) for the full guide, including how to pre-select target categories and when to expect the best results.
## Search Intent
Search Intent uses your Google Search Console data to understand how real shoppers find each product, then rewrites the description to better match what they are actually looking for.
Requires an active Google Search Console integration. See [Search Intent](/en/ai/search-intent) for the full guide, including how to identify the best candidate products.
## Image Alt Text
Image Alt Text uses AI vision to analyze each product image and write descriptive alt text, up to 125 characters, for every image that has none. Existing alt text is never changed.
See [Image Alt Text](/en/ai/image-alt-text) for the full guide, including accessibility and SEO benefits.
## Translation
Translation converts product content into one or more target languages simultaneously. Configure which fields to translate, set a tone, add custom instructions, and save instruction templates for future runs.
For the full guide, including field selection, tone controls, strict vs. creative mode, and the terminology dictionary, see [Translating Products](/en/products/translating-products).
## Web Research
Web Research searches the web for product data using your product identifiers (EAN, UPC, model number, SKU, or brand plus name), cross-references multiple sources for accuracy, and puts the results in the Data Quality tab for you to review before applying.
For the full guide, including identifier selection and reviewing market price intelligence, see [Web Research](/en/ai/web-research).
## Linguistic Review and Quality Review
These two run from the same enrichment modal but open their own dedicated workspaces:
* **[Linguistic Review](/en/analytics/linguistic-review)**: scores your translated content across 6 criteria (completeness, terminology, locale quality, consistency, format, meta compliance) and offers one-click fixes for inconsistencies.
* **[AI Quality Review](/en/analytics/quality-review)**: reads each product like a demanding customer and scores it across 12 dimensions (completeness, content quality, image vs. data, pricing sanity, conversion readiness, and more), then hands you a ranked list of fixes.
Both require at least one target locale to be configured in [Translation Settings](/en/settings/translation) before Linguistic Review appears in the modal.
## Single product enrichment
Every enrichable field on the product detail page has an **Enrich** button. Click it to run enrichment on that field only, without selecting products in the main table. The same prompt selection and configuration flow applies, scoped to that one product and field.
Enrichable fields on the product page: name, description, short description, SEO title and meta description, attributes, and categories.
## Using Content Logic with enrichment
[Content Logic](/en/workflows/content-logic) variables in your prompts give the AI dynamic, per-product context. A prompt like:
```
Write a description for {{product.name}} by {{product.brand}}.
Brand voice: {{brand.tagline}}. Target audience: {{category.target_audience}}.
```
resolves differently for each product, so the AI generates unique, contextual copy rather than variations on a single template.
See [Content Logic](/en/workflows/content-logic) for how to set up variables, and the individual scope pages for use-case examples.
## Automating enrichment
All 14 enrichment types are available as [Automation](/en/automations/overview) actions. Trigger them on a schedule, after imports, when quality scores drop below a threshold, or when products are updated.
## Tips
* **Start with 5–10 products.** Test a prompt on a small batch and review the output before running it on your full catalog.
* **Fill your Knowledge Library.** The more context the AI has about your brand, audience, and products, the more consistent the output. See [Knowledge Library](/en/other-features/knowledge-library).
* **Use specific prompts.** A prompt for "B2B industrial fastener descriptions" will outperform a generic "write a description" prompt every time. Create prompts per category or product type in the [Prompt Library](/en/essentials/prompt-library).
* **Set defaults.** Configure default prompts in [Settings → Enrich Prompts](/en/settings/enrich-defaults) so Auto-Fill works without any extra clicks and the right prompt is always preselected in the modal.
## Related
Build and organize the prompts that power content enrichment.
Test and refine prompts on real products before running them in bulk.
Give the AI your brand voice, audience, and product context.
Measure the revenue lift AI enrichment generates across your catalog.