> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepim.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Automation Triggers

> Pick the right trigger to start your automation: on a schedule, on demand, from a webhook, after an import or export, on a product change, or on a quality change.

A trigger decides **when** your automation runs. Every automation starts with exactly one trigger.

<Info>
  You set up triggers in the [visual builder](/en/automations/builder). Click the trigger node on your canvas to open its settings panel. Each trigger type has its own settings.
</Info>

## Pick a trigger for your goal

<img className="block dark:hidden" src="https://mintcdn.com/swiftsyncai/ZSAdspT3WbGZ9Fjw/images/marketing-screenshots/automations/automation-node-schedule-trigger-light-branded.webp?fit=max&auto=format&n=ZSAdspT3WbGZ9Fjw&q=85&s=0fd493c947115f9396c6bcbbf0474658" alt="WISEPIM automation, schedule trigger node config (frequency + time) in the builder" width="2400" height="1445" data-path="images/marketing-screenshots/automations/automation-node-schedule-trigger-light-branded.webp" />

<img className="hidden dark:block" src="https://mintcdn.com/swiftsyncai/ZSAdspT3WbGZ9Fjw/images/marketing-screenshots/automations/automation-node-schedule-trigger-dark-branded.webp?fit=max&auto=format&n=ZSAdspT3WbGZ9Fjw&q=85&s=c3e96d9c52a7584628370f8574e0fbb5" alt="WISEPIM automation, schedule trigger node config (frequency + time) in the builder" width="2400" height="1445" data-path="images/marketing-screenshots/automations/automation-node-schedule-trigger-dark-branded.webp" />

Start by choosing what should kick off your workflow. Use this table to find the right one fast.

| You want to                                        | Use this trigger    |
| -------------------------------------------------- | ------------------- |
| Run on a fixed schedule (nightly, weekly, monthly) | **Schedule**        |
| Run on demand with one click                       | **Manual**          |
| Start from an external system or app               | **Webhook**         |
| Clean up or enrich right after an import           | **After Import**    |
| Act when an export finishes                        | **After Export**    |
| React the moment product data changes              | **Product Updated** |
| Respond to a quality score going up or down        | **Quality Changed** |

## Set up your trigger

Each trigger has a few settings. Expand the one you need.

<AccordionGroup>
  <Accordion title="Schedule" icon="clock">
    Run your automation on a repeating schedule. Ideal for nightly syncs, weekly backups, and monthly reports.

    | Setting             | Description                                                     |
    | ------------------- | --------------------------------------------------------------- |
    | **Frequency**       | Daily, weekly, monthly, or a custom interval                    |
    | **Time**            | The time of day to run (for example, 3:00 AM for nightly syncs) |
    | **Day of week**     | For weekly schedules, which day to run on                       |
    | **Cron expression** | For advanced scheduling, enter a custom cron expression         |
  </Accordion>

  <Accordion title="Manual" icon="pointer">
    Run the automation on demand with a single click. No settings needed.

    You can start a manual automation from:

    * The **automations list**: click **Run Now**
    * The **visual builder** toolbar while editing
    * The **automation detail** page
  </Accordion>

  <Accordion title="Webhook" icon="webhook">
    Start your automation when an external system sends an HTTP request. Use this to connect WISEPIM with tools like Zapier, Make, or your own backend.

    | Setting            | Description                                                       |
    | ------------------ | ----------------------------------------------------------------- |
    | **Webhook URL**    | Generated after you save. Copy this URL into your external system |
    | **HTTP method**    | The expected method (POST, GET, PUT)                              |
    | **Authentication** | Optional secret token or API key to verify incoming requests      |
  </Accordion>

  <Accordion title="After Import" icon="file-input">
    Run the workflow when a product import finishes. Great for post-import cleanup, AI enrichment, and team notifications.

    | Setting                | Description                                                                                  |
    | ---------------------- | -------------------------------------------------------------------------------------------- |
    | **Import type filter** | Limit to a specific import source (CSV, Shopify, WooCommerce, Magento, Lightspeed, and more) |

    With no filter set, the automation runs after every import.
  </Accordion>

  <Accordion title="After Export" icon="file-output">
    Run the workflow when an export finishes. Use this to send confirmations, log exports, or start follow-up processes.

    | Setting                | Description                                      |
    | ---------------------- | ------------------------------------------------ |
    | **Export type filter** | Limit to a specific export destination or format |
  </Accordion>

  <Accordion title="Product Updated" icon="square-pen">
    Fire the moment product data changes in WISEPIM. Use this to react in real time, for example to re-export updated products or notify your team.

    | Setting            | Description                                                                                            |
    | ------------------ | ------------------------------------------------------------------------------------------------------ |
    | **Change type**    | Any change, or only changes to specific fields                                                         |
    | **Watched fields** | When using specific fields, choose which ones to watch (for example title, price, description, status) |
  </Accordion>

  <Accordion title="Quality Changed" icon="shield-check">
    Fire when a product's quality score changes, as scored by [Quality Guard](/en/quality-guard/overview). Use this to respond to quality gains or drops automatically.

    | Setting       | Description                                                                                           |
    | ------------- | ----------------------------------------------------------------------------------------------------- |
    | **Direction** | Increased, decreased, or any change                                                                   |
    | **Threshold** | Optional minimum score change to fire (for example, only when the score moves by more than 10 points) |
  </Accordion>
</AccordionGroup>

## Related

<CardGroup cols={2}>
  <Card title="Visual Builder" icon="workflow" href="/en/automations/builder">
    Build and configure your automation in the visual editor.
  </Card>

  <Card title="Action Nodes" icon="bolt" href="/en/automations/action-nodes">
    See every action your automation can run after the trigger.
  </Card>
</CardGroup>