> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepim.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Product Descriptions

> Write full product descriptions with AI, structured, benefit-led, and scannable, from each product’s existing data and your brand voice.

<img className="block dark:hidden" src="https://mintcdn.com/swiftsyncai/uPZGxbAkXy5eZY5j/images/marketing-screenshots/products/products-enrich-description-light-transparent.webp?fit=max&auto=format&n=uPZGxbAkXy5eZY5j&q=85&s=414632d6177859eaf832d30756d82663" alt="Enriching product descriptions with AI in WISEPIM" width="2252" height="1388" data-path="images/marketing-screenshots/products/products-enrich-description-light-transparent.webp" />

<img className="hidden dark:block" src="https://mintcdn.com/swiftsyncai/uPZGxbAkXy5eZY5j/images/marketing-screenshots/products/products-enrich-description-dark-transparent.webp?fit=max&auto=format&n=uPZGxbAkXy5eZY5j&q=85&s=19727242d7cea041cc95cb3ac9a98064" alt="Enriching product descriptions with AI in WISEPIM" width="2252" height="1388" data-path="images/marketing-screenshots/products/products-enrich-description-dark-transparent.webp" />

The description is where a product is sold. Description enrichment uses AI to write complete, structured product copy from each product's existing attributes, title, and category, guided by the prompt you choose and your [Knowledge Library](/en/other-features/knowledge-library) context.

**What it enables:** replace empty or copy-pasted supplier text with unique, benefit-led descriptions for every product, written in your brand voice, at a scale no copywriting team could match by hand.

<Info>
  Description enrichment costs **1 credit per product**. Output is written to the **Enriched Description** field, your original description is preserved, so you always have the source to compare against.
</Info>

## When to use it

* **Products have no description**, or only a one-line supplier blurb.
* **Descriptions are duplicated** across variants or copied from the manufacturer (which hurts SEO).
* **You're rebranding or repositioning** and need consistent voice across the catalog.
* **As part of [Auto-Fill](/en/ai/auto-fill)**, which writes missing descriptions automatically using your default description prompt.

## How to run it

<Steps>
  <Step title="Select products">
    Check products individually, or filter (for example, by "no description") and select all matching results.
  </Step>

  <Step title="Open the Enrich modal">
    Click **Enrich with AI** in the toolbar.
  </Step>

  <Step title="Choose Descriptions">
    Pick **Descriptions** as the enrichment type.
  </Step>

  <Step title="Select a prompt">
    Choose a description prompt from your [Prompt Library](/en/essentials/prompt-library). The prompt sets the structure, length, and tone.
  </Step>

  <Step title="Start Enrichment">
    Click **Start Enrichment**. Track the job in the [Process Tracker](/en/other-features/process-tracker).
  </Step>
</Steps>

## What a great description prompt produces

The best AI descriptions are not walls of text, they are structured and scannable. Encode that in your prompt:

* **Open with the core benefit.** Lead with what the product does for the shopper, not its spec sheet.
* **Use short paragraphs and a bullet list.** Shoppers skim. Ask the prompt for a 2–3 sentence intro followed by a bullet list of key features.
* **Translate specs into benefits.** "2000 mAh battery" becomes "all-day power on a single charge." Give the AI the specs and ask it to explain why they matter.
* **Write for the audience, not the algorithm.** Natural, helpful copy that happens to include keywords beats keyword-stuffed text. For search-query-driven rewrites, use [Search Intent](/en/ai/search-intent) instead.
* **Stay truthful.** Tell the prompt to only use facts present in the product data, so it does not invent specs.

<Tip>
  Fill your [Knowledge Library](/en/other-features/knowledge-library) with brand voice, target audience, and tone guidance. Every description run reads it, so the output sounds like your brand instead of generic AI copy.
</Tip>

## Act on what you find

<AccordionGroup>
  <Accordion title="Descriptions sound generic or samey">
    Generic copy comes from a generic prompt or thin source data. Write category-specific prompts ("B2B industrial fasteners" vs "fashion accessories") and enrich [Attributes](/en/ai/attributes) first so the AI has real specs to work from. **Outcome:** distinctive copy that reflects each product.
  </Accordion>

  <Accordion title="The AI invented a spec that isn't true">
    Add a guardrail to the prompt: "Only state facts present in the provided product data. Do not infer or invent specifications." Re-run. **Outcome:** accurate descriptions you can publish without fact-checking each one.
  </Accordion>

  <Accordion title="You want a different structure or length">
    Adjust the prompt (for example, "150–200 words, one intro paragraph, then 4–6 feature bullets"). Test on a small batch in [Prompt Lab](/en/essentials/prompt-lab) before the full run. **Outcome:** consistent structure across every product.
  </Accordion>

  <Accordion title="Descriptions need to match what shoppers search for">
    Use [Search Intent](/en/ai/search-intent) enrichment instead, it rewrites descriptions using the real queries driving traffic from Google Search Console. **Outcome:** copy aligned to demonstrated demand, not guesses.
  </Accordion>
</AccordionGroup>

## Measure the impact

After enriching a representative batch and collecting a few weeks of sales, open [Enrichment Impact](/en/analytics/enrichment-impact) to see revenue lift attributed to description work. If descriptions consistently produce the biggest lift, that is your signal to roll them out catalog-wide.

## Related

<CardGroup cols={2}>
  <Card title="Knowledge Library" icon="book-open" href="/en/other-features/knowledge-library">
    Give the AI your brand voice, audience, and product context.
  </Card>

  <Card title="Prompt Library" icon="library" href="/en/essentials/prompt-library">
    Build and organize your description prompts.
  </Card>

  <Card title="Search Intent" icon="search" href="/en/ai/search-intent">
    Rewrite descriptions to match real search queries.
  </Card>

  <Card title="Enrichment Impact" icon="chart-line" href="/en/analytics/enrichment-impact">
    Measure the revenue lift from better descriptions.
  </Card>
</CardGroup>