> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wisepim.com/llms.txt
> Use this file to discover all available pages before exploring further.
# AI Chat
> Chat with WISEPIM AI to analyze catalog performance, understand the numbers behind your store, and turn insights into one-click actions, all in a context-aware conversation.
WISEPIM AI Chat is your conversational copilot for product information management. It has live access to your catalog, analytics, customers, and search data, so it can answer questions in plain language, show you the numbers behind the answer, and propose the exact changes that fix what it finds. You stay in control: nothing is applied to your catalog until you approve it.
AI Chat integrates with your product catalog and **[Knowledge Library](/en/other-features/knowledge-library)**, so the AI understands your products, brand voice, and business context when generating content.
You can customize AI Chat behavior (personality, response style, tool access, and more) in **[Settings > AI Chat](/en/settings/ai-chat)**.
## Getting started
### Open AI Chat
Navigate to **AI Chat** from the main sidebar. The first time you open it, you will see an empty conversation headed **How can I help you today?** with starter cards to get you going quickly.
Click **AI Chat** in the main navigation sidebar.
Enter your question or request in the message input at the bottom of the screen, or click a suggested prompt to pre-fill one.
Press **Enter** or click the send button. The AI starts working, shown by a "Thinking..." animation while it fetches data and reasons through your request.
Read the answer, any charts or tables it returns, and any proposed actions. Copy it, approve an action, give feedback, or continue with a follow-up question.
### The message toolbar
A few tools sit below the message input:
* **Attach** (paperclip): add images, PDFs, or spreadsheets for the AI to read. See [Attaching files and images](#attaching-files-and-images).
* **Dictate** (microphone): speak your message instead of typing, and WISEPIM transcribes it in your language.
* **Load prompt**: open the [Prompt Library](#prompt-library) of curated and saved templates.
* **AI Enhance**: rewrite a rough prompt into a clearer, more specific one. See [AI prompt enhancer](#ai-prompt-enhancer).
### Suggested prompts
A new conversation opens with starter cards grouped by the job you want to do:
* **Analyze**: a full store performance report, or compare this period to the last one
* **Control quality**: run a data health check, find issues to fix, or select a set of products and fix them
* **Plan strategy**: surface keyword opportunities, or find content and SEO gaps
* **Create**: write in your brand voice, or build a marketing copy kit
A row of quick ideas sits just above the input, covering common starting points: quality score overview, revenue and top products, customer segments, brand-aligned descriptions, homepage hero copy, and promo banner copy. Click any card to drop a ready-made prompt into the input, then send it as-is or edit it first.
## What you can do
AI Chat is built around four jobs. Because it reads your live data and can act on it, each one goes from question to finished change in the same conversation.
Revenue and order trends, conversion funnels, customer segments, product rankings, and search performance, returned as charts and tables you can read at a glance.
Quality scores and grades, field coverage, channel readiness, and a prioritized roadmap of the fixes that move the needle most.
Product descriptions, optimized titles, short descriptions, SEO meta, and marketing copy kits, all written in your Knowledge Library voice.
Filter the catalog, enrich products, run bulk edits, and translate for new markets, proposed as actions you approve without leaving the chat.
## Ask about your live data
The AI queries your catalog and business data in real time. When you ask something like "What are my top products by revenue?" or "Show me products missing descriptions," it fetches the live numbers, shows its working, and presents the result as an interactive chart, table, or product list.
You can control which data the AI may use in **[Settings > AI Chat](/en/settings/ai-chat)** under **Tool Access**. The available data categories are:
* **Quality & Catalog**: quality scores, field coverage, catalog stats, improvement roadmap
* **Analytics & Revenue**: revenue, top products, conversion funnel, marketing analytics
* **Customers**: customer segments (RFM) and customer analytics
* **Search & SEO**: site search analytics and Google Search Console performance
* **Operations**: task statuses and integration sync health
Turn on **Always fetch live data** in settings (the default) so answers reflect your real catalog instead of general knowledge. When a number looks surprising, ask the AI to show the breakdown or the products behind it.
## Read the results: scores, charts, and tables
AI Chat does not bury numbers in a wall of text. It renders results as the same charts, scores, and tables you see across WISEPIM, so you can understand them quickly and know what to do next.
### How results are shown
| Format | What it is used for |
| ------------------ | ------------------------------------------------------------------------------------------------------------------ |
| **KPI row** | Headline metrics such as revenue, orders, and average order value, each with the trend versus the previous period. |
| **Gauge** | A single score, like your overall quality grade. |
| **Funnel** | The path from sessions to purchases, with the drop-off at each step. |
| **Line chart** | A metric over time, like daily revenue. |
| **Bar or donut** | A breakdown, like revenue by channel or category. |
| **Sortable table** | Ranked lists, like top products. Click any column header to re-sort. |
| **Product cards** | The actual products behind a number, with quick links to open them. |
### Make sense of the key numbers
The point of the numbers is the decision they lead to. Here is how to read the ones AI Chat reports most often, and what each one should prompt you to do.
| Metric | What it tells you | How to act on it |
| -------------------------------- | ------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------ |
| **Quality score & grade** | How complete and channel-ready your catalog is, on an A to F scale. | A grade below B usually means missing or thin fields. Ask for the prioritized fix list and start at the top. |
| **Field coverage** | The percentage of products that have each key field filled. | Low coverage on description, images, or price blocks channels. Enrich the gaps for the affected set. |
| **Revenue, orders & AOV** | Sales performance, with the percentage change versus the previous period. | Rising orders with flat revenue means smaller baskets. A falling average order value points to discounting or product mix. |
| **Conversion funnel & drop-off** | Where shoppers leave between session and purchase. | The largest drop-off is your largest opportunity. Fix that step before anything else. |
| **Returns rate** | The share of orders sent back, often broken down by quality grade. | High returns on low-graded listings usually mean the content overpromises or underspecifies. Tighten those descriptions first. |
| **Customer (RFM) segments** | Who buys, who is loyal, and who is slipping away. | Target at-risk and high-value segments with tailored copy and offers. |
| **Search & Search Console** | What shoppers search for and where you rank. | Terms you rank just outside the top are quick wins. Optimize the products behind them. |
Notice how the answer above does the interpreting for you: it states the change (revenue down 9.4%), names the two drivers (returns climbing on low-graded listings, and stock-outs in one category), recommends the quickest win, and offers a one-click way to dig into the breakdown. That is the pattern to expect: a number, the reason behind it, and a next step.
## Turn answers into action
When the AI spots something it can fix, it proposes an action right inside the chat. You review it and approve, and nothing touches your catalog until you do.
### How a proposed action works
Each proposed action appears as a card under **Suggested actions**:
* The card shows **what will change**, the type of action, and roughly **how many products it affects** (for example, `~128 products affected`).
* **Preview** shows the effect on the page without committing anything.
* **Show details** expands the **Scope** (which products), the **Configuration** (the exact settings), and **Sample products**, so you can verify before running.
* **Edit** lets you adjust the action first. **Dismiss** removes it.
* **Approve** runs a safe, read-only action immediately. **Review & approve** opens a catalog-changing action so you can confirm it in full first.
### Types of actions
| Action | What it does | Confirmation |
| ---------------- | --------------------------------------------------------------------- | ---------------------- |
| **Apply filter** | Narrows your product list to the exact set you discussed. | One click |
| **Open page** | Jumps to the right screen, such as a dashboard or settings page. | One click |
| **Enrich** | Generates descriptions, titles, SEO meta, or translations. | Review & approve |
| **Bulk edit** | Runs a catalog operation, such as find and replace or a price change. | Review & approve |
| **Run command** | Triggers a built-in WISEPIM workflow. | Depends on the command |
The simplest of these is **Apply filter**. Ask which products have a problem, and the AI answers with the count and a one-click filter that narrows the catalog to exactly that set.
### Multi-step plans
For bigger jobs, the AI lays out an ordered plan. Each step is its own reviewable action, and **Approve all in order** runs them top to bottom, pausing if a step needs your attention.
Review every action before approving it, especially bulk edits and deletions. Open **Show details** to check the **Scope** and **Sample products** so you change exactly what you intend.
You can preview any proposed action for free. Applying catalog changes from chat may require a plan upgrade. If so, you will see an **Upgrade to apply** prompt on the action.
### From question to result
Putting it together, here is how a single question becomes a finished change:
| You ask | The AI shows | You approve | The result |
| ------------------------------------------ | --------------------------------------------------- | ----------------------------- | -------------------------------------------------------------------------------------- |
| "Which products are missing a main image?" | A count and a sample, with a filter action | Apply filter | The catalog narrows to those products so you can fix them in one place. |
| "My titles are inconsistent, fix them" | What is wrong today plus a recommended title format | Rewrite the titles | Consistent, keyword-first titles for higher marketplace click-through. |
| "We are launching in Germany next month" | A localization shortlist for the launch | Translate to German | Names, descriptions, and SEO meta translated in your tone, with brand terms preserved. |
| "Revenue dipped last week, why?" | The drivers, such as rising returns and stock-outs | Open returns by quality grade | A ranked view of what to fix to recover the lost revenue. |
| "Clean up brand names and prices" | A two-step plan with affected counts | Approve all in order | Standardized brand casing and consistent charm pricing across the catalog. |
## Prompt Library
The Prompt Library gives you access to a set of professionally engineered curated prompts plus your own saved prompts. Click **Load prompt** in the input toolbar (or press **Cmd/Ctrl + Shift + P**) to open the library, then search either tab to find a template.
### Curated Prompts
Curated prompts are ready-to-use templates organized into five categories. Each prompt is designed to pull the right data and produce actionable output.
#### Product Content
| Prompt | What it does |
| ------------------------------ | ------------------------------------------------------------------------------------------------------------------------- |
| **Write Product Descriptions** | Finds your top products by revenue and generates brand-aligned descriptions using your Knowledge Library voice. |
| **Optimize Product Titles** | Rewrites your top product titles for SEO: under 70 characters with keyword placement best practices. |
| **Create Short Descriptions** | Generates 160-character descriptions perfect for category pages and meta descriptions. |
| **A/B Test Copy Variants** | Creates 3 description variants per product (feature-focused, benefit-focused, story-focused) to test which converts best. |
| **Cross-Sell & Upsell Copy** | Generates "Pairs well with" and "Upgrade to" copy using frequently bought together data. |
| **Product FAQ Generator** | Creates pre-purchase Q\&A sections with 5 questions covering specs, shipping, use cases, care, and alternatives. |
| **Email Flow Copy Kit** | Writes copy for abandoned cart, welcome series, and post-purchase email sequences with subject lines and CTAs. |
#### Analytics & Performance
| Prompt | What it does |
| --------------------------------- | --------------------------------------------------------------------------------------------------------- |
| **Revenue & Performance Report** | 30-day overview with top products, revenue by channel, conversion funnel, and actionable recommendations. |
| **Traffic & Conversion Analysis** | Conversion funnel with drop-off rates, cart abandonment, revenue by source, and time-of-day patterns. |
| **Customer Segment Analysis** | RFM segmentation with segment sizes, revenue contribution, and specific retention tactics. |
| **Product Performance Ranking** | Top and bottom products by revenue with recommendations to improve underperformers. |
| **Weekly Performance Digest** | A concise 7-day snapshot with key metrics and quick-win recommendations. |
#### SEO & Marketing
| Prompt | What it does |
| ------------------------------- | --------------------------------------------------------------------------------------------------------------- |
| **SEO Content Audit** | Finds missing fields, thin content, and quality gaps across your catalog, prioritized by SEO impact. |
| **Marketing Copy Kit** | Email subject lines, Instagram captions, homepage hero copy, and Google Ads for your top products. |
| **Keyword Strategy** | Primary keywords and long-tail variations based on your catalog categories with internal linking opportunities. |
| **Category Page Content** | SEO-optimized category descriptions, H1 tags, and meta descriptions in your brand voice. |
| **Seasonal Campaign Planner** | Content calendar with product promotions and email themes for the next quarter. |
| **Search Performance Insights** | Analyzes site search and Google Search Console data to find content gaps and CTR opportunities. |
#### Data Quality
| Prompt | What it does |
| ----------------------------- | ------------------------------------------------------------------------------------------------ |
| **Product Data Health Check** | Quality scores, field coverage, trends, and a prioritized list of fixes with the biggest impact. |
| **Find Incomplete Products** | Products missing descriptions, images, or prices with business impact analysis. |
| **Channel Readiness Audit** | Checks if products meet requirements for Google Shopping, Amazon, and marketplaces. |
| **Quality by Product Family** | Compares quality scores across product families to find which need the most attention. |
| **Improvement Roadmap** | Prioritized action plan showing which fixes will have the biggest quality score impact. |
#### Strategic
| Prompt | What it does |
| ------------------------------- | ----------------------------------------------------------------------------------------------------- |
| **Catalog Strategy Review** | Category distribution, pricing analysis, cross-sell opportunities, and expansion recommendations. |
| **Content Quality Scorecard** | Rates your product content against ecommerce best practices with a maturity score. |
| **Pricing Intelligence Report** | Price distribution, top-revenue products, and 3 pricing recommendations (quick win, test, strategic). |
| **Content ROI Analysis** | Correlates quality scores with revenue to prove content investment impact. |
### My Prompts
The **My Prompts** tab shows prompts you have saved from previous conversations. You can save any message as a reusable prompt by hovering over it and clicking the **Save** icon.
## Managing Chat Sessions
AI Chat organizes your conversations into sessions. Each session maintains its own message history, so you can revisit previous conversations at any time.
### Chat History Sidebar
The sidebar on the left displays all your chat sessions. From here you can:
* **Create a new chat**: start a fresh conversation
* **Switch between sessions**: click any session to load its messages
* **Rename a session**: give conversations meaningful names for easy reference
* **Delete a session**: remove conversations you no longer need
WISEPIM automatically generates a smart title for each session based on your first message. You can rename it at any time from the sidebar.
## Working with Messages
### Copying Responses
Hover over any message to reveal action buttons. Click the **Copy** button to copy the message content to your clipboard. A checkmark confirms the copy was successful.
You can also use the keyboard shortcut **Cmd/Ctrl + Shift + C** to copy the most recent AI response without hovering.
### Regenerating Responses
If you are not satisfied with an AI response, click the **Regenerate** button (circular arrow icon) on the last assistant message. The AI will generate a new response to your most recent question.
### Providing Feedback
Each AI response includes **thumbs up** and **thumbs down** buttons. Use these to indicate whether the response met your expectations. This feedback helps improve future responses.
### Stopping Generation
If the AI is taking too long or you want to cancel a response mid-generation, click the **Stop generating** button that appears below the chat, or press the **Escape** key.
## Attaching Files and Images
You can attach files and images to any chat message. The AI reads the content and uses it directly in its response. This is useful for asking questions about a specific spreadsheet, having the AI describe or audit a product image, or sharing a plain-text reference.
### How to attach
* **Paperclip button**: click the paperclip icon in the input toolbar to open the file picker.
* **Drag and drop**: drag files from your desktop and drop them onto the chat input area.
After you select files, each attachment appears as a chip above the input. Images show a thumbnail preview; documents show a file-type icon and filename. A progress bar tracks the upload, and the chip shows **Ready** once the file is uploaded and ready to send. You can remove any attachment before sending by clicking the **×** on its chip.
### Supported file types
| Type | Formats |
| ---------------- | -------------------------------- |
| **Images** | PNG, JPEG, WebP, GIF, HEIC, HEIF |
| **Documents** | PDF |
| **Spreadsheets** | CSV, XLS, XLSX |
| **Text** | TXT (plain text) |
Each file can be up to **20 MB**. You can attach up to **10 files** per message.
You can send a message with attachments and no text, or add both. For images, ask the AI to describe, audit, or compare them. For spreadsheets, ask it to summarize, find patterns, or spot data issues.
## AI Prompt Enhancer
The **AI Enhance** feature helps you write better prompts. If you have a rough idea of what you want but are not sure how to phrase it effectively, the AI Enhance tool can refine your prompt for better results.
Write a draft of what you want to ask in the input field.
Click the **AI Enhance** button (magic wand icon) in the input toolbar.
The AI will generate an improved version of your prompt with better structure and specificity.
The refined prompt replaces your original input. Send it as-is or make further adjustments.
AI Enhance works even when the input field is empty. You can describe what you need in the enhancer modal, and it will generate a complete, well-structured prompt from scratch.
## Tips for Better Results
WISEPIM AI can make mistakes. Always review AI-generated content for accuracy before publishing it to your product catalog or marketing channels.
### Writing Effective Prompts
* **Be specific**: instead of "write a description," say "write a 150-word product description for a premium leather wallet targeting men aged 25-40"
* **Mention your brand voice**: include tone guidelines like "professional but approachable" or "playful and casual"
* **Set constraints**: specify word counts, character limits, or formatting requirements
* **Provide context**: reference the product category, target audience, or sales channel
* **Ask for data first**: start with "Show me my top products by revenue" then follow up with "Now write descriptions for these"
### Getting the Most from Conversations
* **Use follow-up messages**: refine the AI output by asking for adjustments in follow-up messages rather than starting over
* **Iterate on responses**: ask the AI to make the text shorter, more persuasive, or more SEO-focused
* **Combine data and content**: ask the AI to analyze your data first, then generate content based on the findings
* **Close the loop**: after the AI surfaces a problem, ask it to "fix that for me" so it proposes an action you can review and approve
* **Save successful prompts**: when a prompt produces great results, save it to your Prompt Library for reuse
* **Organize sessions by topic**: keep separate sessions for different projects or product categories
## Related
Set the personality, response style, tool access, and language for your copilot.
Add the brand voice, audience, and values the AI writes with.
Explore the dashboards behind the numbers AI Chat reports.
See the catalog operations the AI can propose and run for you.